Ma ke ʻano he ʻoihana, ʻike ʻoe he mea koʻikoʻi ka influencer marketing i kāu hoʻolālā kūʻai. Ma hope o nā mea āpau, 92% ʻOi aku ka hilinaʻi o ka poʻe kūʻai i ka media i loaʻa ma mua o nā ʻano hoʻolaha ʻē aʻe, a hiki i ka influencer marketing ke hoʻopuka e like me 11x kiʻekiʻe ROI ma mua o nā ʻano kuʻuna o ke kālepa kikohoʻe.
Akā me nā koho he nui ma waho, hiki ke paʻakikī ke noʻonoʻo pehea e ʻike ai i nā influencers kūpono no kāu hōʻailona.
Eia nā ʻōlelo aʻoaʻo 10 e kōkua iā ʻoe e ʻike i nā influencers niche maikaʻi loa no kāu huahana:
- E wehewehe i kāu mea i manaʻo ʻia - ʻO ka hana mua i ka loaʻa ʻana o ka influencer kūpono loa e wehewehe i kāu poʻe i manaʻo ʻia. He aha nā makahiki o lākou? He aha kā lākou makemake? He aha nā pilikia e ho'āʻo nei lākou e hoʻoponopono?
Ke hoʻomohala nei ma kahi o ʻekolu influencer personas e kōkua iā ʻoe e ʻoi aku ka maikaʻi o nā influencers. No ka laʻana, hiki iā ʻoe ke loaʻa i ʻekolu mau ʻike influencer ʻokoʻa a wehewehe iā lākou i kekahi mau huaʻōlelo. A laila, hiki iā ʻoe ke hoʻomaka e ʻimi i nā influencers e like me kēia mau personas. ʻAʻole paha lākou i ka hoʻokūkū pololei, akā e hāʻawi lākou i kahi kuhikuhi nui i ke ʻano o ke kālena i kūpono loa.
ʻO Amra Beganovich, ka mea nāna i hoʻokumu Amra & Elma
- E hoʻohana i kahi Influencer Marketing Platform - Aia kekahi mau helu paepae kālepa influencer ma laila e hiki ke kōkua iā ʻoe e loaʻa i nā influencers e kūlike i kāu poʻe i manaʻo ʻia. ʻO kekahi o nā mea kaulana loa heepsy, BuzzSumo, a Hoʻoikaika.
Malia mākou e haʻi aku i kēlā Douglas Karrka mea nāna i hoʻokumu Martech Zone, ua helu ʻia ma ke ʻano he #9 ʻoi loa ka ʻoihana Digital Marketing ma ka pūnaewele e BuzzSumo! Hoʻomaikaʻi, Douglas!
- Huli Pilikino - ʻO kahi ala maikaʻi ʻē aʻe e ʻike ai i nā mea hoʻomohala hiki ke ʻimi i nā pūnaewele media e like me Twitter, Instagram, a me YouTube. ʻO ka ʻimi wale ʻana i nā huaʻōlelo e pili ana i kāu ʻoihana a huahana paha e hāʻawi iā ʻoe i kahi hoʻomaka maikaʻi.
- E nānā i nā Hashtags - He ala maikaʻi loa nā Hashtags e ʻike ai i nā mea hoʻomohala hou. E ʻimi i nā hashtags pili ma nā kahua pāʻoihana kaiapili a i ʻole e hoʻohana i kahi kahua noiʻi hashtag e ʻike i ka mea hoʻohana iā lākou.
ʻO ka ʻimi ʻana ma o nā hashtags e hopena pinepine i kekahi o nā mea hoʻomohala niche. ʻOi aku ka maikaʻi o nā influencers Niche i ka wā e hoʻāʻo ai e hoʻopili me kahi kikoʻī kikoʻī demographic a i ʻole nā mea kūʻai aku kūloko.
ʻO Angie, ka mea nāna i hoʻokumu shecanblog.com
- E nānā iā wai e hana pū ana kāu mau mea hoʻokūkū - ʻO kekahi o nā ala maikaʻi loa e ʻike ai i nā mea hoʻomohala hou e ʻike i ka mea e hana pū ana kāu mau mea hoʻokūkū. E nānā i kā lākou mau moʻokāki kaiapili a ʻike inā ua kau ʻia lākou ma nā pou. Hiki i kēia ke hāʻawi iā ʻoe i ka manaʻo maikaʻi o nā mea hoʻomohala ʻē aʻe i kāu ʻoihana.
- Google It - Inā pilikia ʻoe i ka ʻimi ʻana i nā mea hoʻoikaika, e hoʻāʻo i nā huaʻōlelo Googling e like me poʻe ___ influencers or ʻoi aku ka maikaʻi ___ influencers. Hiki i kēia ke kōkua iā ʻoe e ʻimi i nā papa inoa o nā influencers a laila hiki iā ʻoe ke noiʻi hou aku.
- E nānā i nā pūnaewele Brand - Aia kekahi mau pūnaewele hōʻailona e hiki ke kōkua i ka loaʻa ʻana o nā influencers. ʻO ka ʻimi wale ʻana i kāu ʻoihana a huahana paha ma Google hiki ke hōʻike i ka pūnaewele hōʻailona a me kā lākou Instagram influencer hou loa.
Hōʻike pinepine nā hōʻailona he nui i kā lākou hui like ʻana o ka influencer ma ke ʻano o kahi pānaehana media ma lalo o kā lākou ʻaoʻao home a i ʻole ma ko lākou wāwae. ʻO kēia mau pou i hala aku nei he maʻalahi loa ke nānā a hiki ke lilo i kuhikuhi wikiwiki no ka hui pū ʻana o influencer.
ʻO Berina Karich, Luna Hoʻokele ma ʻOihana Hoʻolaha Kūʻai Nui
- E hele i nā hanana ʻoihana - Inā ʻoe e ʻimi nei e launa pū me nā influencers i ke kanaka, e noʻonoʻo e hele i nā hanana ʻoihana. He manawa kūpono kēia e hālāwai ai me nā poʻe hou a kūkulu i nā pilina.
- Hoʻohui ma LinkedIn - He kahua maikaʻi loa ʻo LinkedIn no ka hoʻopili ʻana me nā poʻe ʻoihana ʻē aʻe i kāu ʻoihana, me nā mea hoʻoikaika. E ho'āʻo e hui pū i nā hui kūpono a e komo i nā kūkākūkā e hoʻomaka ai.
- E kiʻi pololei i waho - Ke ʻike ʻoe i kekahi mau mea hoʻoikaika kino, e hoʻopili pololei iā lākou. Hiki ke hana i kēia ma o ka pāpili kaiapili, leka uila, a i ʻole kelepona kelepona.
E hoʻomanaʻo i kēia mau ʻōlelo aʻoaʻo i kou hoʻomaka ʻana i kāu ʻimi no nā influencers kūpono loa no kāu brand. Me ka hoʻoikaika liʻiliʻi, ʻike ʻoe e ʻike i kekahi mau kālena e hiki ke kōkua i ka hoʻokele kaʻa, kaulana, a me nā kūʻai aku no kāu hōʻailona.
ke kaikoeke: Martech Zone hōʻano hou i kēia ʻatikala me kekahi mau loulou pili no kā lākou mau hoa.
