Pehea e palapala ai i kāu huakaʻi huakaʻi

palapala ʻāina huakaʻi a nā mea kūʻai aku pehea e alakaʻi ai i kāu alakaʻi i nā poʻo mea kūʻai aku

ʻO kahi holomua nui i ka hoʻopili kūʻai ʻana a me nā palapala ka puka ʻana o palapala ʻāina huakaʻi mea kūʻai aku e kōkua i ka palapala, ana, a hoʻomaikaʻi i kāu pono kālepa - ʻoi loa ma ka pūnaewele.

He aha ka palapala ʻāina huakaʻi a ka poʻe kūʻai?

ʻO kahi palapala huakaʻi huakaʻi mea kūʻai aku pehea ʻoe e ʻike ai i ka ʻike o kāu mea kūʻai aku me kāu mana. Kākau palapala palapala ʻāina huakaʻi mea kūʻai aku i kāu mau mea kūʻai aku i nā kiko kiko ma ka pūnaewele a me ka pūnaewele a me nā palapala pehea ʻoe e ana ai i kēlā me kēia touchpoint maikaʻi. Mālama kēia i nā mea kūʻai aku e hoʻomaopopo maikaʻi i ka launa pū ʻana o nā mea kūʻai aku me ʻoe i hiki ai iā ʻoe ke hoʻonui i ka huakaʻi a nā mea kūʻai, wehe i nā āpau a me nā ālai alanui, i mea e hoʻonui ai i ka hōʻoluʻolu o nā mea kūʻai aku, komo, hoʻololi a me nā manawa kūpono upsell.

ʻAʻole like me nā leʻaleʻa mea kūʻai aku laina, hiki i nā huakaʻi o nā mea kūʻai ke hōʻike i nā ala he nui ma kahi e hoʻoholo ai nā mea kūʻai aku a me ka pane ʻana i nā launa pū. Hiki i nā palapala 'āina huakaʻi a nā mea kūʻai aku ke kōkua i kāu hui kālepa e kālele ana i kāu hoʻolaha a me ka hoʻomohala ʻana i nā ʻike no ka personas kanaka kikoʻī. ʻOiai paha he mau wili a huli ʻole kā kāu mea kūʻai aku, aia kekahi mau ala like e ʻike ai ʻoe e hele ana nā mea kūʻai i lalo (a i ʻole manaʻolana ʻoe e huakaʻi lākou i lalo).

85% o nā mākeke pae kiʻekiʻe manaʻo he mea nui ia e hana i kahi huakaʻi mea kūʻai like, akā 40% wale nō e hoʻohana maoli i ka huakaʻi mea kūʻai aku. ʻO 29% wale nō o nā ʻoihana ʻoihana e helu pono iā lākou iho i ka hana ʻana i kahi huakaʻi mea kūʻai.

Pehea e palapala ai i kāu huakaʻi huakaʻi

  1. E hōʻiliʻili i nā ʻikepili anamanaʻo e kū nei mai kāu pūnaewele analytics, paepae kūʻai, CRM, ʻikepili kūʻai, a me nā kumuwaiwai ʻē aʻe.
  2. E hōʻiliʻili i ka ʻikepili anecdotal mai ka nānā ʻana i ka pāpaho kaiaulu a me ka manaʻo o ka poʻe kūʻai e uhi i ka manaʻo a me ka mea nui i kāu ʻikepili analitika.
  3. Hoʻohui i nā helu ʻikepili i nā pae i loko o kahi kaʻina manawa (spine) e hoʻopili i nā pilina e like me nā nīnau, nā hoʻohālikelike, a me nā hoʻoholo. Hoʻopili pū i kāu hana e kūʻai aku ai i kēlā me kēia kiko.
  4. Wehewehe i ka ʻikepili a kālailai i kēlā me kēia anuu a i ʻole touchpoint e maʻalahi ai ka huakaʻi, wikiwiki, a ʻoluʻolu paha.

Ua hana ʻo Salesforce i kēia infographic nani, Palapala ʻāina huakaʻi a nā mea kūʻai aku: pehea e alakaʻi ai i kāu mau alakaʻi i nā mea kūʻai aku, e hōʻike i ke kaʻina hana o ka palapala ʻana i kāu huakaʻi mea kūʻai aku, e wehewehe ana i kēlā me kēia pae, a me ka hoʻopili ʻana i nā metric kūpono i kēlā me kēia pae.

ʻIke i nā huakaʻi a nā mea kūʻai aku ma Salesforce

palapala ʻāina huakaʻi a nā mea kūʻai aku pehea e alakaʻi ai i kāu alakaʻi i nā mea kūʻai mai e hoʻokomo

Pehea kou manaʻo?

Ke hoʻohana nei kēia pūnaewele i ka Akismet e ho'ēmi i ka spam. E aʻo pehea e hanaʻia ai kāuʻikeʻikepili.