Pehea e ana ai i kāu pili pili pūnaewele

pehea e ana ai i nā pilina lehulehu ma ka pūnaewele

ʻO nā kūlana kiʻekiʻe ke ana i ka pono o kekahi ʻano o kāu kālepa pūnaewele, me nā pilina lehulehu. Ma lalo iho nei nā ʻanuʻu ʻelua o ka ʻoihana, AMEC a me PRSA). ʻO wau iho, manaʻo wau he pono i nā ʻoihana PR ke ʻae pū kekahi i nā metric hulina huli pū kekahi, e hui pū nei i nā kūlohelohe a me ke kaiāulu i hoʻokahi. mahele o ka leo me ka mahalo i kā lākou mea hoʻokūkū.

ʻO ka Hōʻike ʻana ʻo Barcelona i nā Kumuhana Ana

Ua hoʻokumu ʻia nā Kumukanawai ʻo Barcelona ma 2010 ma ka 2 European Summit ma ke ana ʻana, i hoʻonohonoho ʻia e ka AMEC, ka International Association no ke ana a me ka loiloi ʻana i nā kamaʻilio.

  • Ka mea nui o ka hoʻonohonoho pahuhopu a me ke ana ʻana
  • ʻO ke ana ʻana i ka hopena ma nā hopena i makemake ʻia ma mua o ke ana ʻana i nā huahana
  • Hiki ke ana ʻia ka hopena ma nā hopena ʻoihana a kahi e hiki ai
  • Pono ke ana Media i ka nui a me ka maikaʻi
  • ʻAʻole ka waiwai o ka hoʻolaha ʻana i ka like o ka waiwai o nā pilina lehulehu
  • Hiki a ana ʻia ka pāpili kaiaulu
  • ʻO ke aniani a me ka hana hou i mea nui i ke ana kani ʻana

ʻO ka lehulehu kaiaulu o ʻAmelika Hui Pū ʻIa Kaulike (PRSA)

  1. ʻano - ana i ka huina helu o ka poʻe i hana me kahi mea (ma o nā makemake, nā ʻōlelo, nā mahele, nā ʻike, a pēlā aku)
  2. Nā hiʻona - ana i ka nui o ka poʻe i ʻike i kahi huahana
  3. mau - ana i kekahi ʻike i ʻike ʻia ma ke ʻano he media digital
  4. Shoes - ana i ehia mau mea e kuhikuhi ai i kahi inoa, hoʻonohonoho, huahana, a pēlā aku
  5. a hiki i - ana i ehia mau kānaka i hiki ke nānā i kahi mea

ʻO ke kumuhana o ke ana ʻana he hoʻopaʻapaʻa mau ma waena o ka ʻoihana a me ka ʻepekema, a he poʻo nui i loko ʻO kā George Wakinekona University Strategic Public Relations master program papa kuhikuhi. ʻOiai nā kulekele i hōʻike ʻia e nā luna ʻike e hāʻawi i kahi hanana ākea no ka ʻike ʻana i nā mea e ana, ʻaʻole e hoʻokumu ka ʻoihana i kahi kūlana maopopo no ka HOW a mākou e wehewehe ai a e helu ai i kēia mau ana e hoʻoholo ai i ka hopena a me ROI. Ua akāka kahi kumuhana, eia naʻe: ke hoʻomaʻemaʻe ʻia nei ke ana ʻana, a ʻo ka hoʻolohe ʻana a me ka pane ʻana e hāpai i ka mea kaupaona.

Pehea e ana ai i ka pono PR ma ka Pūnaewele

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