Ka Mana o ka pilikino ʻana ma ka Email Marketing

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Ua lawe wau i kaʻu kaikamahine 9 makahiki i ke kaulike,, he kanaka kūʻai lole lole keiki. Mai ka hoʻomaka ʻana ua hoʻopahū ka luna iaʻu, i nā manawa minuke 5, me nā ʻōlelo a me nā paipai ʻana i ka huahana. Ua hoʻomau kēia no 30 mau minuke a hiki i ka wā i koi ʻia ai wau e kula iā ia ma ka ʻike a me nā makemake o ka poʻe kūʻai.

ʻO kahi polokalamu leka uila maikaʻi ʻole e like me ke kanaka kūʻai kūpono ʻole. Ma kahi o ka heluhelu ʻana i ka hoihoi ʻole i nā helehelena o kāu mea kūʻai aku, e ʻike i ka hopena maikaʻi ʻole i nā kūʻai aku, a i ʻole ma kaʻu hihia, e hoʻolohe i ka paʻakikī o kā lākou ʻōlelo. hiki i ke kālepa leka uila ke haʻi iā ʻoe kokoke i nā mea āpau āu e ʻike ai e pili ana i kāu mea kūʻai aku a kōkua iā ʻoe e kūʻai hou aku.

Hele aku ma ʻō o “Hi FNAME”

ʻO ka ʻike e pono ai e hoʻonui pono i kāu polokalamu leka uila ma kāu ʻōlelo aʻoaʻo manamana lima a he kumu kūʻai ʻole ia. Hiki iā ʻoe i ke ʻano o ka ʻikepili. ʻAʻole wau i manaʻo e wehe a kaomi i ka ʻikepili, ʻoiai e haʻi nui iā ʻoe, ke kamaʻilio nei wau e pili ana i ka ʻikepili e ʻae iā ʻoe e hoʻopilikino i ka ʻike no kēlā me kēia mea kūʻai aku.

ʻOiaʻiʻo, hoʻokipa maikaʻi ʻia nā aloha pilikino akā e like me kaʻu i ʻōlelo ai i kahi Luna Marketer i hala iho nei Haawina, ʻo nā hoʻokūkū o ka lā aloha o kēia makahiki ka poʻe i hoʻohana i ka hohonu o ka ʻikepili, e like me ka mōʻaukala kūʻai a me nā ʻikepili a nā mea kūʻai aku, i mea pilikino a no laila e pili pono ana. I loko o ka ʻatikala, e kamaʻilio nui ana wau e pili ana i nā mea kūʻai aku akā ʻo nā ʻoihana lawelawe pū kekahi me ka ʻikepili maʻalahi hiki ke ʻimi (a i wānana paha) i ka manaʻo kūʻai o kā lākou mea kūʻai aku a ʻike pū hoʻi i nā kūʻai kūʻē aʻe a kūʻai aku i luna.

He aha kāu hana me ka?

ʻO nā kumuwaiwai o ka ʻikepili hiki ke hana he mea ʻole ia, akā eia kekahi mau mahele a me nā laʻana kikoʻī.

  • Profile: Ke manaʻo nei ʻoe e holo i kahi ʻoihana huakaʻi a ʻo wau kāu 65 y / o prospect, manaʻo ʻoe e pane maikaʻi wau i kahi hāʻawi e hōʻike ana i nā wahi kiʻekiʻe kaulana. I kēia manawa e noʻonoʻo i nā kiʻi i hāʻawi ʻia ʻo ia nā mea hoʻohuli lauoho lauoho. A i ʻole ma ka wā komohana komohana wau a hoʻonohonoho kāu webinar no 1pm hikina, e mālama paha wau i koʻu noho inā heluhelu ka leka uila 11am pasific?
  • Mōʻaukala kūʻai: Inā kūʻai wau i nā makana a i ʻole ma kahi o kēia lā, ʻelua mau makahiki i ka lālani, makemake paha wau e kūʻai hou i kēia hou i kēia makahiki? He aha inā inā kūlike nā ʻōlelo aʻoaʻo makana hou me kaʻu kūʻai mua ʻana o kēlā mau mea kūʻai makana ʻē aʻe? Ma ka ʻokoʻa, pehea inā ua kūʻai wau i kāu huahana mua, manaʻo ʻoe makemake wau e lohe e pili ana i ke kālā e hiki ai iaʻu ke mālama, inā wau e kali? Ma kahi, ʻaʻole wau e ʻike e pili ana i kāu mōhai kiʻekiʻe?
  • Hana: Maliʻa paha ua hoʻoiho wau i ʻekolu mau pepa keʻokeʻo i loko o 30 mau lā, akā e kūʻai au i mua, he mea maikaʻi paha ke kono iaʻu i kahi kūkā e pili ana i kaʻu mau pono kikoʻī. A i ʻole ʻaʻole pane paha wau i kāu hāʻawi i kekahi manawa, hemolele loa wau no ka hāʻawi ʻana i kahi reactivation a i ʻole ke ana ʻoluʻolu.
  • Nā koho: E noʻonoʻo he 10 kāu mau huahana ʻokoʻa akā he mea kūʻai aku wau makemake wale i nā huahana 1-5. ʻAʻole pono wau e hoʻokomo ʻia i kahi ʻāpana me nā mea kūʻai aku ʻē aʻe? He aha inā wau he hoʻohana pololei akā makemake wale wau e loaʻa i ka ʻike aʻo, ʻokoʻa i ka hoʻolaha, e noho au a hoihoi a kaʻana like i kāu ʻike inā loaʻa iaʻu ka mea aʻu e makemake ai.

Maʻalahi a maʻalahi hoʻi e hoʻokō

Kahaha loa wau i ka wā e ʻōlelo ai nā mea kālepa SMB ʻo ka hoʻohana ʻana i ka ʻikepili ma kēia pae no nā keiki kāne nui wale nō. He ʻoiaʻiʻo paha ia i nā makahiki i hala aku nei, akā i kēia lā ʻo kēlā me kēia ESP pono ke hoʻohui maʻalahi ʻia kā lākou paʻakai me kāu CRM a i ʻole nā ​​hopena E-commerce a me ka pūnaewele. analytics. ʻO nā mea āu e hana ai ka hoʻopili ʻana ia a ʻo ka mea nui e hoʻāʻo iā ia.

hana manaʻo hoʻopuka

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    ʻAʻole, ʻaʻole maʻalahi a maʻalahi hoʻi e hoʻopili i nā kūʻai aku a me nā mea kūʻai aku a pēlā aku me nā papahana kūʻai leka uila. ʻAneʻane ʻole o ka lawelawe ʻana iā ia iho ʻaʻole no i iota o nā hoʻohui. ʻO ia ke kuleana o ka polokalamu POS a i ʻole kāu polokalamu pūnaewele e hoʻohui a pahu i ka ʻike pili “segmentation” i ka pili o ka ESP.

    Makemake ʻo SMB i kahi mea maʻalahi a me ka lawelawe pilikino.

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