Pehea e kiʻi ai i Influencer, Blogger, a i ʻole mea kākau moʻolelo

Pehea e kau ai i kahi influencer, blogger, a mea kākau moʻolelo paha

I ka wā ma mua, ua kākau wau e pili ana pehea e HAWAI ai i kahi blog. Ke hoʻomau nei ka saga ke loaʻa iaʻu kahi kahawai pau ʻole o nā ʻoihana pili lehulehu i mākaukau ʻole ka ʻike ʻole e pono ai e hoʻolaha i nā huahana a lawelawe paha a kā lākou mea kūʻai aku.

Ua liuliu ka manawa e kiʻi maoli i kahi pitch e kūpono e hōʻike. Ua loaʻa iaʻu kahi leka uila mai kahi mea hoʻolālā kaiaulu me Hōʻuluʻulu Supercool. He ʻoihana hoʻolālā ʻo Supercool e hana kūikawā ana i ka hana wikiō a me ka hana wikiō ʻana, marketing viral, seeding video, integrated social media kampanya, viral videos, branded entertainment and webisodes. He leka uila kupaianaha kēia!

pehea e kau ai i kahi mea blog

Nā hiʻohiʻona o kahi Blog Blog Nui

  1. ʻO ka pitch ka hoʻopilikino. Loaʻa wau i kahi ʻoki a ʻoki a kāʻei. Holoi koke wau i kēlā mau pitch. Inā ʻaʻole hiki iā ʻoe ke aʻo ʻo wai wau, no ke aha wau e hoʻolohe ai iā ʻoe?
  2. ʻO ka pitch pōkole haʻi mai iaʻu i ka ʻike. ʻO ka hapa nui o nā poʻe PR ʻokiʻoki a kāpili wale i kahi hoʻokuʻu paʻi hoʻomakeʻaka i loko o ke kino o ka leka uila.
  3. Hāʻawi ka pitch iaʻu me a kea e komo pololei i kaʻu blog post!
  4. Aia ka pitch i kahi loulou i ka moʻolelo maoli (a kahi e hiki ai iaʻu ke kuhikuhi a kuhikuhi i kaʻu mau malihini kipa iā).
  5. ʻLelo ka pitch iaʻu ʻano like ʻole Hiki iaʻu ke hoʻohana i ka ʻike! ʻO kēia kuʻu waimaka i ka waimaka ... honi. E noʻonoʻo i kēlā ... e mālama iaʻu i ka manawa, ua noʻonoʻo ʻo Darci e pili ana i ka hana e pili ana i ka ʻike ...
  6. Hāʻawi ka pitch kāʻei kua ma luna o ka loea a no ke aha nui ʻo ia e hoʻolohe ai.
  7. Pani ka pitch me Darci's inoa maoli, poʻo inoa, a me ka hui (ʻo wau nō nānā aʻe!)
  8. He pitch ko ka pitch puka waho! Hoʻouna pinepine nā poʻe PR i nā ʻokiʻoki a kāpili i nā leka uila mai Outlook - kahi kuhikuhi kue i ka hana CAN-SPAM.

ʻO kēia kahi leka uila kokoke loa ... e helu wau iā ia he B + paʻa. ʻO kahi ʻikepili liʻiliʻi wale nō e nalowale nei kahi lele aʻu e manaʻo ʻole ai e mālama nui nā poʻe PR e lawe - akā he mea maikaʻi e lohe i ke kumu e pili pono ai i kaʻu poʻe. ʻO kahi mau ʻōlelo maʻalahi i ka leka uila e like me

Uaʻike au Martech Zone ua kamaʻilio e pili ana i ke wikiō a me ka pāpaho i ka wā i hala, no laila ua manaʻo wau he mea hoihoi kēia iā ʻoe…

5 Comments

  1. 1

    Aloha Douglas

    Mahalo no ka hāʻawi ʻana i kēia - hoihoi maoli. Ma ke ʻano he kanaka e noho ana ma ka pā PR, a ma ke ʻano he blogger iaʻu iho (ʻoiai ʻaʻole nui ka mea nui e kiʻi ai!), He mea kōkua nui ke ʻike i ke ʻano o nā pitch e hana. He manawa aʻo maikaʻi, no laila, mahalo!

    Hoʻokahi mea aʻu e kahaha ai, ʻoiai ʻo ka helu 5. Ke holo nei au i kahi hui PR/Marketing liʻiliʻi akā ʻoi aku ka maikaʻi e like me kaʻu hana o ka lā, a loaʻa i kekahi manawa kēia ʻano pitch (a ʻaʻole loa, hana pū kekahi).
    Ma nā pitch aʻu i hana ai, ʻaʻole au i hoʻokomo i ke ʻano o ka ʻike i loko o ka helu 5, no ka mea, ke manaʻo nei au hiki i ka poʻe aʻu i kau ai ke noʻonoʻo i kēia mau mea no lākou iho - a ʻaʻole wau makemake e haʻi iā lākou pehea. e hana i kā lākou mau hana (e like me koʻu huhū iki ke hana nā kānaka iaʻu).
    Eia naʻe, ke hoʻolilo nei kāu pou iaʻu e noʻonoʻo hou i kēlā kūlana!

    ʻAe loa wau e pili ana i ka hoʻopilikino ʻana naʻe - he mea nui loa ka noʻonoʻo ʻana i ke ʻano hyperconnected o ka hana kamaʻilio 'modern'.

    No laila, mahalo hou!
    Neil

  2. 2

    Ke lawe nei au i ka manao kuee maanei. He aha ka pili o ka wikiō politika a me ka hoʻolaha pāʻoihana politika me ʻoe a i ʻole ka blog Marketing Tech? #1 ʻaʻole ia i "personalized" ʻoiaʻiʻo aia kou inoa i loko akā ʻo wai ka mea hiki ʻole ke komo i kēlā a hoʻokomo kaʻa iā ia i ka leka uila (manaʻo wau he mea maikaʻi kāu mea hana mua ma ia) ʻO kēlā ʻike i loko, pono ʻoe e ʻike i ke ala maikaʻi loa e hoʻohana ai i ka ʻike no kāu mea e ʻike ai akā ʻo ka loulou i kahi tweet he manaʻo maikaʻi. No ka mea, ʻaʻole maikaʻi ka hapa nui o nā pitch PR ʻē aʻe, ʻoi aku ka liʻiliʻi ma mua o nā mea ʻē aʻe. ʻOi aku ka maikaʻi o kēia pitch i ka hele ʻana i kekahi o ke aupuni politika i koʻu manaʻo.

    Ma ke ʻano he ʻokoʻa ka mea kūʻai aku iā lākou iho ma ke ʻano he viral, nalowale ka hilinaʻi me aʻu (akā, loaʻa paha ka ʻimi a me nā maka no ka hoʻohana ʻana i kēlā huaʻōlelo)

    • 3

      ʻO ka politika a me ke kūʻai aku ʻana i ka lima, Chris. E hoʻopaʻapaʻa wau ʻo ke kūʻai aku ka mea i hoʻopaʻa iā Obama i ke keʻena. ʻO kāna 'hoʻolaha' o ka manaʻolana a me ka loli i ʻai ʻia e ka poʻe koho. ʻO kāna hoʻohana ʻana i nā mea hahai a me nā influencers he mea kupanaha loa, ʻoiaʻiʻo he neʻe aʻa mauʻu. RE: #1, ʻae wau iā ʻoe. ʻO kaʻu manaʻo, ua hele mai ʻo Darci e nānā iā mākou ma mua o ke kau ʻana… kahi mea ʻaʻole hana ka hapa nui o nā ʻoihana PR.

  3. 4

    E Doug, pehea ʻoe e ʻōlelo aku ai i kekahi e hana i kahi loulou opt-out no ka leka uila i ka wā i kākau ʻia no hoʻokahi kanaka (blogger a i ʻole mea kākau moʻolelo) a hoʻouna ʻia i kēlā kanaka hoʻokahi a ʻaʻole pili ia i kahi papa inoa ma kahi kahua kūʻai leka uila?

    ʻAʻole hoʻouna ka hapa nui o ka poʻe PR legit i nā leka uila nui no laila ʻaʻole wau ʻike pehea e hiki ai ke koho. ʻOiaʻiʻo, inā hoʻopaʻa inoa kahi hui iā ʻoe i kāna leka uila kūʻai aku (me ka ʻole o kou koho ʻana), he moʻolelo ʻokoʻa kēlā.

    • 5

      Aloha Kari! ʻOiaʻiʻo ka nui o nā poʻe PR pono e hoʻouna i nā leka uila nui. ʻO ka hapa nui o nā kahua PR e ʻae iā ʻoe e koho i kāu mau nūpepa a me nā mea paʻi puke a laila hoʻouna. ʻO kekahi, e like me Meltwater (he mea kākoʻo) loaʻa nā hiʻohiʻona Unsubscribe ma kā lākou paepae akā ʻaʻole ka hapa nui o nā mea ʻē aʻe. Inā ʻaʻohe āu pilina ʻoihana, pono ʻoe i kahi polokalamu e hoʻopaʻa inoa i ka haʻalele. ʻAʻole ʻoki ʻo Outlook a me Gmail. Manaʻo wau e hoʻohana i kahi mea hana e like me Formstack a hoʻopiha wale i nā poʻe i kahi palapala (a i ʻole kahi Google Form ma kahi pālahalaha)… akā paʻakikī kēlā e mālama.

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