Pehea e kiʻi ai i Influencer, Blogger, a i ʻole mea kākau moʻolelo

Pehea e kau ai i kahi influencer, blogger, a mea kākau moʻolelo paha

I ka wā ma mua, ua kākau wau e pili ana pehea e HAWAI ai i kahi blog. Ke hoʻomau nei ka saga ke loaʻa iaʻu kahi kahawai pau ʻole o nā ʻoihana pili lehulehu i mākaukau ʻole ka ʻike ʻole e pono ai e hoʻolaha i nā huahana a lawelawe paha a kā lākou mea kūʻai aku.

Ua liuliu ka manawa e kiʻi maoli i kahi pitch e kūpono e hōʻike. Ua loaʻa iaʻu kahi leka uila mai kahi mea hoʻolālā kaiaulu me Hōʻuluʻulu Supercool. He ʻoihana hoʻolālā ʻo Supercool e hana kūikawā ana i ka hana wikiō a me ka hana wikiō ʻana, marketing viral, seeding video, integrated social media kampanya, viral videos, branded entertainment and webisodes. He leka uila kupaianaha kēia!

pehea e kau ai i kahi mea blog

Nā hiʻohiʻona o kahi Blog Blog Nui

  1. ʻO ka pitch ka hoʻopilikino. Loaʻa wau i kahi ʻoki a ʻoki a kāʻei. Holoi koke wau i kēlā mau pitch. Inā ʻaʻole hiki iā ʻoe ke aʻo ʻo wai wau, no ke aha wau e hoʻolohe ai iā ʻoe?
  2. ʻO ka pitch pōkole haʻi mai iaʻu i ka ʻike. ʻO ka hapa nui o nā poʻe PR ʻokiʻoki a kāpili wale i kahi hoʻokuʻu paʻi hoʻomakeʻaka i loko o ke kino o ka leka uila.
  3. Hāʻawi ka pitch iaʻu me a kea e komo pololei i kaʻu blog post!
  4. Aia ka pitch i kahi loulou i ka moʻolelo maoli (a kahi e hiki ai iaʻu ke kuhikuhi a kuhikuhi i kaʻu mau malihini kipa iā).
  5. ʻLelo ka pitch iaʻu ʻano like ʻole Hiki iaʻu ke hoʻohana i ka ʻike! ʻO kēia kuʻu waimaka i ka waimaka ... honi. E noʻonoʻo i kēlā ... e mālama iaʻu i ka manawa, ua noʻonoʻo ʻo Darci e pili ana i ka hana e pili ana i ka ʻike ...
  6. Hāʻawi ka pitch kāʻei kua ma ka loea a no ke aha nui ʻo ia e hoʻolohe ai.
  7. Pani ka pitch me Darci's inoa maoli, poʻo inoa, a me ka hui (ʻo wau nō nānā aʻe!)
  8. He pitch ko ka pitch puka waho! Hoʻouna pinepine nā poʻe PR i nā ʻokiʻoki a kāpili i nā leka uila mai Outlook - kahi kuhikuhi kue i ka hana CAN-SPAM.

ʻO kēia kahi leka uila kokoke loa ... e helu wau iā ia he B + paʻa. ʻO kahi ʻikepili liʻiliʻi wale nō e nalowale nei kahi lele aʻu e manaʻo ʻole ai e mālama nui nā poʻe PR e lawe - akā he mea maikaʻi e lohe i ke kumu e pili pono ai i kaʻu poʻe. ʻO kahi mau ʻōlelo maʻalahi i ka leka uila e like me

Uaʻike au Martech Zone ua kamaʻilio e pili ana i ke wikiō a me ka pāpaho i ka wā i hala, no laila ua manaʻo wau he mea hoihoi kēia iā ʻoe…

5 Comments

  1. 1

    Aloha Douglas

    Mahalo no ka hāʻawi ʻana i kēia - hoihoi loa. Ma ke ʻano he mea e noho ana ma ka pā PR, a ma ke ʻano he blog wau iho (ʻoiai ʻaʻole lawa ka nui e kū ai!), Kōkua nui ia e ʻike i ke ʻano o nā pitch e holo pono. ʻO ka manawa kūpono aʻo nui, no laila mahalo

    Hoʻokahi mea aʻu e pūʻiwa nei no ka helu 5. holo wau i kahi kime PR / Kūʻai kūʻai liʻiliʻi akā ʻo kaʻu ʻoihana lā, a loaʻa kekahi manawa i kēia ʻano pitch (a kākaʻikahi, hana pū iā lākou).
    I nā ʻāpana aʻu i hana ai, ʻaʻole wau i hoʻopili i ke ʻano o ka ʻike i loko o ka helu 5, no ka mea manaʻo wau hiki i ka poʻe aʻu i kūkulu ai ke noʻonoʻo i kēia mau mea no lākou iho - a ʻaʻole wau makemake e haʻi iā lākou pehea e hana i kā lākou mau hana (like like me ka huhū iki ke hana ʻia e ka poʻe iaʻu).
    Eia nō naʻe, ke hana mai nei kāu pou iaʻu e noʻonoʻo hou i kēlā kūlana!

    ʻAe ʻae wau e pili ana i ka pilikino pilikino - no ka mea nui e noʻonoʻo ana i ke ʻano hyperconnected o ka hana 'kamaʻilio' hou.

    No laila, mahalo hou!
    Neil

  2. 2

    Ke lawe nei wau i ka manaʻo kūʻē ma aneʻi. He aha i loko o ka heck ka pili ʻana o ke wikiō politika a me ka hana kaiapili politika me ʻoe a i ʻole ka blog Tech Tech? # 1 ʻaʻole ia he "pilikino" ʻo ia kou inoa i loko ona akā ʻo wai ka mea hiki ʻole ke komo i kēlā mea a hoʻokomo iā ia i ka leka uila (manaʻo wau maikaʻi kahi mea hana o kāu ma mua) # 5 ʻAe wau me ka interectter pili loa i ka waiho ʻole ʻana kēlā ʻikepili i loko, pono ʻoe e ʻike i ke ala ʻoi loa e hoʻohana ai i ka ʻike no kāu mau pepeiao akā ʻo ka loulou i kahi tweet kahi manaʻo maikaʻi. ʻO ke kumu no ka mea ʻoi aku ka maikaʻi ʻole o nā pitch PR ʻē aʻe i hana maikaʻi ʻia kēia, ʻoi aku ka liʻiliʻi o ka waiū ma mua o nā mea ʻē aʻe. E lawelawe ʻoi aku ka maikaʻi o kēia pitch i ka hele ʻana i kekahi i ke aupuni politika i koʻu manaʻo.

    Ma ke ʻano he ʻokoʻa i ka poʻe e kūʻai aku iā lākou iho ma ke ʻano he viral i kekahi mea e lilo ka hilinaʻi me aʻu (akā loaʻa paha ka ʻimi a me nā maka maka no ka hoʻohana ʻana i kēlā huaʻōlelo

    • 3

      ʻO ka politika a me ke kālepa ʻana ka lima, Chris. E hoʻopaʻapaʻa wau ʻo ia ke kūʻai aku ʻana i hoʻokau iā Obama i ka keʻena. Ua hoʻopau ʻia kāna 'kūkaʻi' o ka manaʻolana a me ka loli e nā poʻe koho balota. ʻO kāna hoʻohana ʻana i nā mea ukali a me nā influencers he mea kupaianaha loa ia, he neʻe aʻa mauʻu. RE: # 1, ʻae like wau me ʻoe. ʻO kaʻu kuhi ʻo Darci i hele maoli mai e nānā iā mākou ma mua o ka hoʻokumu ʻana ... kahi mea i hana ʻole ka nui o nā hui PR a me ka pahū.

  3. 4

    Doug, pehea ʻoe e paipai ai i kekahi e hana i kahi loulou opt-out no kahi leka uila ke kākau ʻia no hoʻokahi wale nō (mea kākau blog a mea kākau moʻolelo paha) a hoʻouna ʻia i kēlā kanaka hoʻokahi a ʻaʻole pili ia i kahi papa inoa i kahi papa kūʻai kūʻai leka uila?

    ʻO ka hapa nui o nā PR PR ʻaʻole lākou e hoʻouna i nā leka uila no laila ʻaʻole wau i ʻike pehea e hiki ai i kahi opt-out. ʻIke nō, inā kau inoa kahi ʻoihana iā ʻoe i kāna mau leka uila kālepa (me ka ʻole o kāu koho), he moʻolelo ʻokoʻa kēlā.

    • 5

      Aloha Carri! ʻO ka hapa nui o nā PR PR legit e hoʻouna i nā leka uila lehulehu. ʻO ka hapa nui o nā paepae PR e ʻae iā ʻoe e koho i kāu poʻe nūpepa a me nā mea kākau blog a laila hoʻouna. ʻO kekahi, e like me Meltwater (kahi mea kākoʻo) loaʻa nā hiʻohiʻona Unsubscribe ma kā lākou paepae akā ʻaʻole ka hapa nui o nā mea ʻē aʻe. Inā ʻaʻohe ou pilina ʻoihana, pono ʻoe i kahi papahana e haʻalele i ka opt-out. Mai ʻoki wale ʻo Outlook a me Gmail. Manaʻo wau hoʻokahi mea e hoʻohana i kahi mea hana e like me Formstack a pono e hoʻopiha i kahi i kahi palapala (a i ʻole kahi Google Form ma kahi pākaukau) ... akā paʻakikī e mālama.

Pehea kou manaʻo?

Ke hoʻohana nei kēia pūnaewele i ka Akismet e ho'ēmi i ka spam. E aʻo pehea e hanaʻia ai kāuʻikeʻikepili.