Pehea e hoʻohana ai iā TikTok no ka kūʻai ʻana B2B

ʻO nā hoʻolālā kūʻai kūʻai ʻo TikTok B2B

ʻO TikTok ka wikiwiki o ka ulu ʻana o ka pūnaewele media i ka honua, a hiki iā ia ke hiki ma luna o 50% o ka heluna kanaka makua o US. Nui nā hui B2C e hana maikaʻi ana i ka hoʻohana ʻana iā TikTok e kūkulu i ko lākou kaiāulu a hoʻokele i nā kūʻai hou aku. ʻO ka ʻaoʻao TikTok a Duolingo no ka laʻana, akā no ke aha mākou e ʻike ʻole ai i ka ʻoihana-i-ʻoihana (B2B) kūʻai aku ma TikTok?

Ma ke ʻano he hōʻailona B2B, hiki ke maʻalahi ke hōʻoia i ka hoʻohana ʻole ʻana iā TikTok ma ke ʻano kūʻai kūʻai. Ma hope o nā mea a pau, manaʻo ka hapanui o ka poʻe ʻo TikTok kahi app i mālama ʻia no nā ʻōpio hula, akā ua hoʻonui ʻia ma mua o kēlā. I nā makahiki i hala iho nei, makemake nā tausani o nā kaiāulu niche cleantok a booktok ua hoʻokumu ʻia ma TikTok.

ʻO ke kūʻai aku ʻana o B2B ma TikTok e pili ana i ka ʻimi ʻana i ke kaiāulu e ʻoi aku ka nui o kāu huahana a me ka hana ʻana i nā ʻike waiwai no kēlā kaiāulu. ʻO kēia ka mea a mākou e hana ai ma kā mākou ʻO ka ʻaoʻao TikTok ma Collabstr, a ma muli o ka hopena, ua hiki iā mākou ke hoʻohua i mau tausani kālā ma ka ʻoihana hou ma ke ʻano he hui B2B.

No laila he aha nā ʻano o ka kūʻai ʻana B2B ma TikTok?

Hana i ka maʻiʻo Organic

ʻIke ʻia ʻo TikTok no kāna ke aloha hiki aku. Hāʻawi ka paepae i ka ʻike kūlohelohe ma mua o nā paepae kuʻuna e like me Facebook a i ʻole Instagram. ʻO ia ke ʻano hiki iā ʻoe ke loaʻa i ka nui o nā maka maka ma kāu hōʻailona B2B ma ke kau ʻana i nā ʻike kūlohelohe i kāu ʻaoʻao TikTok.

No laila he aha nā ʻano o ka ʻike organik hiki iā ʻoe ke kau no kāu hōʻailona B2B?

  • hihia Haʻawina - He ala maikaʻi loa nā haʻawina hihia e huki ai i nā mea kūʻai aku me ka ʻole o ka hoʻolaha pololei ʻana iā lākou. Hiki iā ʻoe ke hana i kahi noiʻi hihia ma ka ʻimi ʻana i nā moʻolelo kūleʻa i kāu ʻoihana a me ka hōʻike ʻana i nā mea a lākou i hana pono ai i kāu poʻe hālāwai. No ka laʻana, inā he hui kūʻai kikohoʻe ʻoe e hana ana i nā hoʻolaha wikiō no kāu poʻe mea kūʻai aku, e hana i kekahi mau haʻawina hihia e pili ana i nā hoʻolaha wikiō B2B maikaʻi loa a me ke kumu o ka maikaʻi loa. Hiki iā ʻoe ke lawe i nā hoʻolaha mai nā hui e like me Red Bull a haʻi i ka poʻe i ke kumu o ka maikaʻi loa. Ma keʻano maʻamau, e hoʻohuli ʻoe i nā poʻe mea kūʻai aku a i ʻole nā ​​​​mea nona ka ʻoihana e ʻimi nei i kahi e hana i nā hoʻolaha no lākou. Hiki iā ʻoe ke hoʻonohonoho iā ʻoe iho ma ke ʻano he loea, maikaʻi kēia no ka mea ke mākaukau kāu anaina e kūʻai, e hele mua lākou iā ʻoe.
  • Pehea-i nā wikiō - He ala maikaʻi loa ke ʻano o nā wikiō pehea e huki ai i kāu poʻe i manaʻo ʻia ma TikTok. Ma ka hāʻawi ʻana i ka waiwai ma o ka hoʻonaʻauao ʻana, e kūkulu ʻoe i ka hahai kūpaʻa o nā mea kūʻai aku. No ka hana ʻana i nā wikiō pehea e hana ai i kāu hōʻailona B2B, pono ʻoe e hoʻomaopopo mua i kāu mea kūʻai aku. Inā he mau ʻoihana ʻē aʻe kāu mea kūʻai aku, a laila e hoʻopiʻi pololei kāu ʻike iā lākou. No ka laʻana, inā holo wau i kahi hui hoʻolālā kiʻi B2B, makemake paha wau e hana i kahi wikiō e hōʻike ana i nā poʻe ʻē aʻe pehea e hiki ai iā lākou ke hana i kahi hōʻailona manuahi no kā lākou brand. Ma ka hāʻawi ʻana i ka waiwai, hoʻokipa ʻoe i kahi anaina e hilinaʻi iā ʻoe.
  • Ma hope o nā Scenes - ʻO ke ʻano maka o ka ʻike wikiō pōkole e hāʻawi i nā ʻoihana i kahi manawa e ʻoi aku ka maopopo. ʻAʻole like ma nā kahua ʻē aʻe e like me Instagram, maikaʻi ia e hoʻolaha i ka ʻike ʻole a me ka maka ma hope o nā ʻike ma TikTok. ʻO ka hoʻouna ʻana i nā vlogs, nā hālāwai, a me nā kūkākūkā e hōʻike ana i nā hana o kēlā me kēia lā ma kāu hui B2B e kūkulu i ka hilinaʻi ma waena o kāu ʻoihana a me kāu mea kūʻai aku. I ka hopena o ka lā, ʻoi aku ka maikaʻi o ka pili ʻana o ke kanaka me nā kānaka ma mua o ka pili ʻana me nā ʻoihana. 

E ʻimi iā TikTok influencers

Inā ʻaʻole maopopo ʻoe pehea e hoʻomaka ai me ka hoʻokumu ʻana i nā ʻike no kāu hui B2B ma TikTok, e noʻonoʻo e ʻimi i nā influencers i kāu niche e hoʻokuʻu iā ʻoe mai ka honua.

@collabstr.com

Hauʻoli Makahiki Hou fam ? Eia pehea ʻoe e hoʻohana ai iā Collabstr e holo i nā hoʻolaha influencer! #collabstr

♬ kani kumu - Collabstr

Hiki i nā influencers TikTok ke kōkua i kāu ʻoihana B2B ma nā ʻano like ʻole. E luʻu mākou i kekahi o nā ala e hiki ai iā ʻoe ke hoʻohana i nā mea hoʻomohala no kāu kūʻai B2B ma TikTok.

  • Kākoʻo Pūnaewele - ʻO kahi ala maikaʻi loa e hoʻohana ai i nā influencers TikTok no kāu kūʻai B2B ʻo ka ʻimi ʻana a me ka hoʻolimalima ʻana i nā influencers i kāu niche e hana i nā ʻike kākoʻo no ʻoe. E ʻōlelo mākou he mea hoʻolako kapuaʻi ʻoe a ke hoʻāʻo nei ʻoe e ʻike hou aku i nā mea nona nā ʻoihana ma o TikTok. ʻO kahi ala maikaʻi e hele ai e pili ana i kēia ʻimi i kahi mea hoʻoikaika i loko o ka ʻenehana, loaʻa kahi anaina o nā ʻenehana ʻē aʻe e koi pinepine i ka hoʻokipa kapua no kā lākou huahana. Lawe kēia mea hana TikTok, no ka laʻana, he mea hoʻomohala polokalamu ʻo ia, a makemake paha kāna anaina e lohe e pili ana i nā hāʻina hoʻokipa kapua.
  • ʻO TikTok Ads - ʻO kahi ala maikaʻi ʻē aʻe o ka hoʻohana ʻana i nā influencers TikTok ʻo ka lawe ʻana iā lākou e hana i nā ʻike no kāu hoʻolaha. Ke ʻike ʻoe i kahi influencer e hoʻomaopopo maoli i kāu huahana, hiki iā ʻoe ke uku iā lākou e hana i nā hoʻolaha wikiō kiʻekiʻe no kāu huahana B2B a lawelawe paha. Ma luna o ka influencer e hana ana i nā hoʻolaha, hiki iā ʻoe ke keʻokeʻo ʻO kā lākou ʻike ma o TikTok, a i ʻole hiki iā ʻoe ke kiʻi i nā faila kumu mai iā lākou a holo ia e like me nā hoʻolaha ma nā kahua ʻē aʻe. Ke hoʻohana nei i nā influencers e hana i kāu Nā hoʻolaha TikTok hiki ke hoʻohui i kahi papa o ka hōʻoia pilikanaka a me ka ʻoiaʻiʻo ʻaʻole i loaʻa me ka ʻike kuʻuna nona ka brand.

@collabstr.com

Pehea e hana ai i nā hoʻolaha TikTok ʻaʻohe omo? #collabstr

♬ Lā Lā - Ted Fresco

  • Hoʻolimalima i nā mea hana maʻiʻo TikTok - ʻO kahi ala ʻē aʻe e hoʻohana ai i nā influencers TikTok no kāu brand B2B ma ka hoʻolimalima ʻana iā lākou e hana i nā ʻike no ʻoe. Ua kamaʻāina loa nā mea hoʻomohala TikTok i ka paepae, kāna algorithm, a me ka lehulehu e hoʻopau i ka ʻike ma TikTok. Ke hoʻohana nei i kēia ʻike, hiki iā lākou ke hana i nā ʻike hoʻohiwahiwa a me ka hoihoi e loaʻa i kahi mea nānā nui. He mea paha kēia i hiki ʻole i kāu hui ke hana, ʻo ia ka maikaʻi, I kēlā hihia, e ʻimi i kahi influencer e hoʻomaopopo i kāu huahana B2B a i ʻole lawelawe, a uku iā lākou i kēlā me kēia mahina e hana i nā ʻike no kāu ʻaoʻao. 

I ka nānā ʻana iā TikTok ma ke kahua kūʻai kūʻai B2B, he mea nui e wehe i kou noʻonoʻo i nā ala like ʻole āu e lawe ai ma ke ʻano he hui B2B ma TikTok.

ʻO ka mea mua, pono ʻoe e ʻike i kāu poʻe i manaʻo ʻia. ʻO wai ka mea e ʻike pono i kāu huahana? Ke ʻike ʻoe i kēia anaina, pono ʻoe e ʻike i ka mea e hopu nei i kēia anaina ma TikTok. 

Mai ʻaneʻi, hiki iā ʻoe ke hoʻolimalima i ke kanaka e hana nei i kahi hana maikaʻi o ka hopu ʻana i ka lehulehu, a i ʻole hiki iā ʻoe ke hoʻohana i kā lākou ʻike i mea hoʻoikaika a hoʻomaka i ka hana ʻana i kāu ʻike ponoʻī i kūpono i ka lehulehu like.

E ʻimi iā TikTok influencers E hahai iā Collabstr ma TikTok

ke kaikoeke: Martech Zone ke hoʻohana nei i kāna loulou pili no Collabstr ma kēiaʻatikala.