Nā pōmaikaʻi nui… Hōʻike ʻia nā mea huna i kēia manawa!

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Kaomi ma aneʻi e kauoha e Joel CommʻAʻole, ʻaʻole i hoʻouka ʻia kaʻu pūnaewele e kahi spammer. ʻO Doug nō kēia e kākau nei i kēia pou a ke hana nei wau ma lalo o koʻu makemake kūʻokoʻa.

Ua paʻi paha ʻoe i kahi ʻaoʻao pūnaewele e hoʻolaha nei e hōʻike ana lākou i nā ʻike huna a pau o nā pilikia āu e ʻimi nei e hoʻoponopono? Hoʻomaka ka ʻaoʻao me kekahi ʻano kākau kākau maoli a kākau ʻia e ʻūlū iā ʻoe i loko, nā kiʻi wiwo ʻole, nā ʻōlelo hōʻike ikaika ... e huki ana iā ʻoe i lalo i ka ʻaoʻao a hiki i ka wā e hāpai kupua nei ʻoe i kāu kāleka hōʻaiʻē mai kāu ʻeke.

I ka wā aʻu i hana ai i ka ʻoihana leka pololei, ua nānā au i ka hana lima ʻo Pat Coyle kope lōʻihi nā leka i loaʻa nā helu pane hiki ke paneʻe. Manaʻoʻiʻo wau i ka hoaaloha a me ka mea kākau kope ʻO Erik Deckers he peahi a me ka mea kākau o ka kope lōʻihi pū kekahi. Nānā ʻole i ka huahana maoli, kupaianaha ke kālena o kēia mau mea kākau ... ʻaneʻane ʻoe e hoʻokano e ka hopena o ka leka.

No kekahi mau mea kālepa, hoʻonāukiuki kēia ʻano kope kākau ʻana a, i kekahi manawa, manaʻo lākou he hoʻopunipuni kēlā. ʻAʻole hiki iaʻu ke ʻōlelo ua ʻae wau. Hiki iaʻu ke ʻike maʻalahi ke ʻike wau ia, akā i kekahi manawa paʻakikī e huli aʻe. Ua hoʻoiho (a uku wau) no kekahi mau ebook i koʻu manawa - a manaʻo wau ua loaʻa kaʻu kālā.

ʻO ka hapa nui o kēia poʻe poʻe kālepa ʻike, wheeling a me ka hana ʻana i nā puke, nā pūnaewele pūnaewele a me nā ʻaha kūkā. Ua wehe lākou me kahi ʻono manuahi e omo iā ʻoe a hiki ke uku iā ʻoe he ʻumi tausani mau kālā ma ka manawa āu i haʻalele ai i kā lākou ʻaha kūkā.

Pili ke kumukūʻai, akā… inā loaʻa iā ʻoe kahi tālena hoʻolaha o kēia poʻe a makemake ʻoe e waiho i nā mea āpau i loko ... hiki iā ʻoe ke loaʻa kālā he nui. Ke nānā nei wau i ka poʻe heluhelu o kaʻu blog a me nā pūnaewele, hiki iaʻu ke hāʻawi i kahi kālā he nui ma ka ukali ʻole ʻana i ko John mau kapuwaʻi wāwae a lilo i mea hoʻolaha ʻike iaʻu iho.

Hoʻohui ka hapanui o ka poʻe he milionaiona Pūnaewele me ka pīhoihoi kiko-o ka hopena o nā makahiki 1990 ... Akā ʻo kahi hui liʻiliʻi o Pioneers Pūnaewele Pūnaewele e hana malū nei i kā lākou waiwai ma ka pūnaewele ma mua o Yahoo a Googled paha i ka huaʻōlelo "loaʻa kālā ma ka pūnaewele". ʻO ka hapa nui o lākou i kūkulu i ko lākou mau aupuni a puni ʻehā mau ʻōlelo maʻalahi akā ikaika loa ... Kaomi Ma aneʻi e kauoha.

ʻO kā Joel Comm's ʻO ka mea kūʻai aku maikaʻi loa ma New York Times, Kaomi ma aneʻi e kauoha, ka mea, aole kahi palapala kūʻai kūʻai aku a i ʻole puke e pili ana pehea e lilo ai i miliona miliona. Ma kahi o, he ʻano hoihoi ia i ka mōʻaukala mua loa o ka Pūnaewele a me nā poʻe i loaʻa mua ma laila - kekahi o lākou āu i lohe ʻole ai. E like me ʻO Mark Joyner i ʻōlelo ʻia, "Eia kahi pūʻulu liʻiliʻi o ka poʻe, i ka hoʻomaka ʻana o kahi ʻōnaehana loea, ʻike i ka manawa kūpono a hopu iā ia."

Aia nā Pūnaewele Pūnaewele a me nā Pūnaewele Pūnaewele. ʻIke wau ua like lākou kani, akā pinepine ka nānā ʻana o kekahi hui i kekahi e like me ke keiki kula pilikino e ʻūlū ana i kekahi mai ke kula lehulehu. I kēia hihia, eia nō naʻe, ʻo ke keikikāne kula lehulehu e lanakila… e neʻe ana i nā waiwai nui ma nā ʻano pili ʻole. ʻAno like paha me he mea lā ʻaʻole ma ka piʻi aʻe a ma luna ... akā he manawaleʻa ke komo ʻana a he ʻoihana nui nō ia.

ʻAʻole wau e nānā iki i kēia mau Pūnaewele Pūnaewele. E nānā i ka mōʻaukala a, no ka laʻana, hoʻohālikelike ʻO Corey Rudl (RIP) iā Pets.com, maopopo leʻa ka mea nona ka mana noho a me ke tālena. Ua maopopo nō hoʻi ka mea nāna i hoʻonele i kā lākou kālā a hoʻonele i kā lākou loaʻa kālā. Nui koʻu makaʻu i nā kālena o kēia mau mea kālepa i ka ulu ʻana o nā ʻoihana kupaianaha, ke hoʻohuli nei i nā kaʻa i kekahi i kekahi (ma mua o ka hoʻokūkū), ke aʻo ʻana a me ke aʻo ʻana kekahi i kekahi i nā mea e hana ana a hoʻohana hewa ʻole hoʻi i kēlā me kēia meahana i kā lākou makemake e hoʻāʻo a hana i kope mea hoʻohuli.

ʻAʻole wau he hoʻomaʻemaʻe Marketing e hoʻomāʻewaʻewa i kēia mau mea kālepa, manaʻo wau he mea hoihoi kā lākou kūpaʻa a me nā moʻolelo. He moʻolelo ʻo kā Joel puke puke ma hope o ka moʻolelo o kekahi o nā kūleʻa o ka pūnaewele. ʻO nā moʻolelo o nā kāne e moe ana i ka pō āpau e haku ana i kā lākou hana, e hiamoe ana i ka hana, ke kī ʻia ʻana a laila lilo i mau miliona miliona he mea hoʻoikaika nui no kekahi ʻoihana. ʻO ka heluhelu ʻana i nā moʻolelo e kaʻi ana kou koko! Ka awelika CMO a i ʻole Luna Hoʻokele o ke kūʻai aku hiki ke aʻo nui mai kēia hui.

Ma ka pō Poʻalua ua hoʻopau wau Super Crunchers ma ka mokulele i Kapalakiko a ua pau wau Kaomi ma aneʻi e kauoha i kēia kakahiaka ma ka lele ʻana - nā ʻaoʻao 279 āpau. He heluhelu maikaʻi ia - e ʻohiʻohi inā loaʻa ka manawa kūpono.

ʻIke wau i kahi puke e pili ana i ka wā e hiki mai ana.

2 Comments

  1. 1

    ʻO ka pou maikaʻi, Doug! Hiki iāʻu ke haʻi i kēlā mau puke i "pume iā ʻoe." A ʻo ka mea, ʻike maopopo wau i ke ʻano o ke kope āu e kuhikuhi nei. Ua kula ʻia wau i loko o ka wā e ulu ana ma kahi ʻoihana hoʻolaha pāʻoihana pololei kahi i loaʻa ai nā puʻupuʻu o nā laʻana e hele i loko, i mea e loaʻa ai kaʻu MEA hoʻoulu no kaʻu pūʻulu leka pololei e hiki mai ana, me kahi puke ʻeleʻele nui a kekahi ʻelemakule. ʻo wai i manaʻo ʻia he kumu ma ke kumuhana o ke kūʻai pololei ʻana. (He kamaliʻi wau i kēlā manawa, e aʻo wale nei e pili ana i nā kaʻao DM i hana i nā mea e like me Johnson Boxes a me nā snap-paks.) Eia naʻe, ua ʻaʻa ʻia wau e kākau i kahi leka 6 ʻaoʻao e kūʻai aku nei i nā palapala inoa i nā Consumer Reports (ʻo ia ka "leka lōʻihi" manaʻo). Kākau ia ua hana wau, akā ʻaʻole ka mea kūʻai aku i leka uila iā ia. E aʻo mau ana wau i kaʻu hana i kēlā manawa, a he hana nui ia.

    Hoʻomaopopo wau i ka manawa aʻu i hoʻomaka ai e heluhelu i nā leka pane pololei, ʻaʻole i loaʻa iaʻu ka hapa nui iaʻu i kaʻu mau kula kiʻekiʻe a me ke kula nui (he mea kākau leka makemake wau i nā pal pals ma nā ʻāina ʻē, nā hoaaloha a me nā ʻohana), manaʻo wau he ʻelele maikaʻi nā leka.

    ʻAe, kani kupanaha kahi puke e! E hele no ia!

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