Ua wehewehe ʻo David Lieberman, Hope Pelekikena o ka Hoʻolālā Pāʻoihana i ke Kahawai Kahawai ʻo Demandbase:
ʻO Demandbase Stream ka polokalamu pūnaewele pūnaewele ʻole mua e hiki ai ke kūʻai aku a me ke kūʻai aku ʻana i ka poʻe e ʻike i nā ʻoihana e kipa nei i kā lākou Pūnaewele, he aha ko lākou makemake, a ʻo wai e hoʻopili aku. Ma ka hoʻoiho ʻana i ka like me Kahawai Kahawai? mea hana a hoʻohui iā ia i kahi pūnaewele a iā Demandbase Direct?, hiki i kekahi ke hoʻohuli i nā kipa pūnaewele passive i nā alakaʻi kūʻai hiki ke hana ʻia.
From a ticker that runs across the desktop users can view business traffic information, company details, and recommended contacts in minutes. Users can also set preferences to filter traffic from outside a sales territory or from Internet Service Providers (ISP's).
This really changes the industry! If you're a marketer working B2B, you used to only be able to identify those companies who registered on your site via a Call to Action (whitepaper download, webinar, etc.) and the other visitors were anonymous. With this technology, you can see who's on your site in real time!
The Pro version is even more exciting, tracking and enabling you to download firmagraphic data! Talk about a lead generator. Though they haven't provided you with their information, this would enable you to proactively contact the company to see if they required any more assistance. This will ultimately lead to increased sales!