ʻO ka hopena o nā kūʻai aku ʻana Digital e pili ana i nā uniona hōʻaiʻē a me nā hui kālā

ke kūʻai aku ʻana ʻo union uniona 2017

Ua hoʻolaha aku nei ʻo Colleague Mark Schaefer i kahi pou, 10 Hoʻololi Epic e kākau hou ana i nā lula o ke kūʻai aku ʻana, he mea pono ia e heluhelu ʻia. Ua noi ʻo ia i nā mea kalepa ma ka ʻoihana āpau pehea ka hoʻololi hohonu ʻana o ke kūʻai aku ʻana. ʻO kahi kahi aʻu e ʻike nei i ka nui o ka hana i loko o ka hiki ke hoʻopilikino i ka pilina me ka prospect a mea kūʻai aku paha. Ua ʻōlelo wau:

ʻO ke ʻano o kēia kahenaʻikepili “ʻo ka make ʻana o ka pāpaho lehulehu a me ka piʻi ʻana o ka pahuhopu, nā ʻike pilikino pilikino ma o ABM a me nā pono hana like. E ʻike mākou i nā KPI a me ka ʻike e pili ana i ka ʻike analytics ma ʻō aku o ka manaʻo maʻalahi a me ka hōʻoluʻolu o nā mea kūʻai aku. ”

Ma nā wahi āpau āu e nānā ai i ke kūʻai aku ʻana, algorithms, automation, ʻike kuʻuna, nā bot, a me nā ʻenehana ʻē aʻe āpau e noi ʻia e hoʻāʻo a hoʻoholo i ka pilikia like. Ke hoʻohana nei nā ʻoihana i ʻenehana e hana me kā lākou prospect a me nā mea kūʻai aku ma kahi pae pilikino, e hāʻawi ana i kahi ʻike kūikawā. ʻOiai ʻaʻohe o mākou kumuwaiwai e komo ai i kahi pae pilikino me kēlā me kēia kanaka, ke hoʻomaka nei ka ʻenehana e hana i hiki ke hana i kēia.

Ua paʻi ʻo MDG i kēia infographic no ka Credit Union Industry, 5 ʻIke Hoʻohui Hoʻohui ʻĀina. ʻOiai ke kuhikuhi ʻia nei ka infographic i nā uniona hōʻaiʻē, pono e nānā nā ʻoihana āpau.

  1. E ulu ana ke kūkā kamaʻilio ʻana i kahi anuu hoʻokūkū ikaika - No nā makahiki, ua manaʻo nā ʻuniona hōʻaiʻē i ke kamaʻilio pūnaewele me he mōhai maikaʻi. I ka 2017, e loli paha ia i ka hele ʻana mai o nā mea kūʻai aku e ʻike i nā hana o ke kamaʻilio e like me ke koi. 24% o nā Millennial i ʻōlelo ʻaʻole lākou e hoʻohana i kahi ʻoihana kālā i hāʻawi ʻole i kahi hiʻohiʻona e kamaʻilio ai ma ka pūnaewele
  2. E hāʻawi nā hoʻolaha leka uila hoʻokaʻawale i nā hopena maikaʻi loa - Ua lōʻihi ka lōʻihi o ka lawelawe ʻana o ka leka uila i nā mīkini, a pono pēlā. Hoʻomau ka taktika i ka hāʻawi ʻana i ka hana ma ke kumu kūʻai haʻahaʻa no nā mea kalepa ma nā pae āpau āpau. ʻO nā pāʻina leka uila e hoʻokaʻawale ʻia he 94% nā helu kaomi kiʻekiʻe a he 15% nā helu hāmama kiʻekiʻe
  3. E lilo i kumumanaʻo SEO i ka Kaila ʻIke - Hoʻomanaʻo i ka manawa o ka ʻenekia huli ʻikepili e pili ana i nā mea huna hūnā a me nā hana paʻakikī. Pau kēlā mau lā. No kāu ʻona hōʻaiʻē e kūlana kiʻekiʻe i nā hualoaʻa, pono e hoʻomohala i nā mōhai pūnaewele i makemake ka poʻe e hui pū a e kaʻana like paha.
  4. E lilo nā pūnaewele pūnaewele (Great) hoʻolaha pūnaewele - Ke ulu mau nei nā ʻoihana kaiāulu mai nā pūnaewele hoʻopaʻa manuahi no nā mea kālepa e uku i nā papahana uku. He ʻāpana nui lākou i kēia manawa o nā lilo hoʻolaha. 74% o nā mākeke e ʻōlelo nei ke hoʻolilo kālā nei lākou i ka hoʻolaha kaiāulu a me nā lilo o ka honua no nā hoʻolaha pāʻoihana kaola e wānana ʻia e 26.3% ma 2017
  5. E ʻoi aku ka nui o nā hanana ma mua o ka hoʻopili ʻana - Ke mālama ʻana / hele ʻana i nā hanana ʻo ia paha ke kaʻina kalepa kahiko. Eia naʻe, ʻaʻole hana kēlā moʻolelo lōʻihi i ka liʻiliʻi o ka hopena. 67% o nā mākeke e ʻōlelo i nā hanana i loko o ke kanaka kahi mākaukau mākaukau kūpono

ʻOiai mākou he ʻoihana ʻenehana ma aneʻi ma Indianapolis, ʻoiai ke hoʻomaka nei mākou i kahi hanana o nā hanana āpana e kōkua i kā mākou mea kūʻai aku e kiʻi i nā influencers a me nā mea kūʻai aku hiki ke kūʻai aku. Hāʻawi ke kūʻai aku ʻana kikohoʻe i nā manawa kupaianaha, akā ʻaʻole pono e hoʻohana ʻia ma ke ʻano he mea pani i ka mehana a me ka ʻike o kahi hanana a kanaka a hui paha!

ke kūʻai aku ʻana ʻo union union

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