He aha nā nīnau e pono ai e pane ʻia e loiloi i kāu ʻoihana Hoʻolālā Inbound o kāu Hui?

Nā Nīnau Hoʻoikaika Inbound

Ke hana nei wau me kahi prospect i kēia manawa ʻike lākou koi lākou i ke kōkua me kā lākou kūkaʻi ʻana a me nā hoʻoikaika ʻana i loko. Akā ʻaʻole maopopo iā lākou kahi e hoʻomaka ai a me ke ala kūpono e kiʻi ai i kahi e makemake ai lākou. ʻOiai ua kākau nui wau e pili ana i ka huakaʻi kālepa agile e hoʻomohala i kāu mākeke mākele, ʻaʻole maopopo iaʻu ua kākau wau e pili ana i nā mea e pono ai no ka holomua.

ʻOiai wau e hana nei me kēia mea kūʻai aku, ua ninaninau wau i kā lākou kūʻai aku, kālepa ʻana, a me ke kime alakaʻi e hoʻomaopopo hou e pili ana i kā lākou prospect, kā lākou kūʻai kūʻai kūʻai ʻana, a me ka huakaʻi a nā mea kūʻai aku e hoʻohuli nei i kēlā mau hana.

ʻO ka ʻaoʻao ʻaoʻao ma kēia… ʻo ka hapa nui o nā ʻoihana aʻu e hana pū nei me haʻi iaʻu ua pani pinepine ʻia ka ʻoihana ma o ka waha, ma o ka launa ʻana, a i ʻole nā ​​hanana ʻoihana. Makemake wau e akāka ʻaʻole wau e nānā i kāu hiki i kāu kūʻai ʻana i loko e hoʻololi a hāʻawi i kahi ala like i kēlā mau hoʻāʻo - ʻaʻole ia he ʻano maʻamau.

ʻO ka Scenario Marketing Inbound Typical

Eia kahi hanana maʻamau aʻu e ʻike ai i ka wā e pili ana i ka kūʻai aku i loko:

  • Nīnau kahi prospect i kā lākou mau hoapili e pili ana i kahi huahana a mea lawelawe paha.
  • Hiki paha kēia ma o ka pāpili kaiaulu, ka leka uila, a i ʻole e ka ʻōlelo waha pilikino.
  • Hele ka prospect i kahi ʻenekini huli e ʻimi ai i kāu ʻoihana. Ma laila lākou e ʻike ai i kāu wahi a, maliʻa, kekahi mau helu helu.
  • Hele ka prospect i ka pāpili kaiaulu a ʻike ʻoe e ʻeleu a pane i nā pono o ka poʻe kūʻai. Ua ʻike lākou i kahi āu e lawelawe maikaʻi ai i ka hoʻopiʻi mea kūʻai aku.
  • A laila hele ka prospect i kāu pūnaewele kahi a lākou e noiʻi ai inā ʻaʻohe āu huahana e pono ai a i ʻole he loea lākou e pono ai.
  • Nānā lākou ma o kāu pūnaewele no ka ʻike ʻoihana, nā hōʻike, hoʻohana i nā hihia, a - i ka hopena - kekahi ʻike pili.
  • Kāhea lākou a hoʻonohonoho i kahi manawa.
  • Nīnau ka hui pehea i lohe ai ka prospect e pili ana iā lākou, a ʻōlelo lākou ua hāʻawi ʻia lākou e kahi hoa hana.

Ma hope o kou pani ʻana i ka prospect, eia ke ʻano o ka huakaʻi a ka mea kūʻai aku ma ka pepa.

  • Mea Hoʻohālikelike Mea kūʻai

Hoʻomaopopo i kekahi mea nalowale? ʻĀ, aia he toniona e nalowale ana - akā ʻaʻole ʻoe e nalo iā ia - no ka mea ʻaʻole ʻoe i ʻike i ka hopena i loaʻa i kāu noho kelepona i ka huakaʻi a ka mea kūʻai ʻAʻole ʻoe i hana i kekahi mea e ana maoli ai i ka hopena o nā mea āpau, no laila ke hoʻokuʻu nei kāu alakaʻi i ke kālepa kūloko ... a ʻōlelo wale iā ʻoe e kīkēkē i nā puka hou aʻe.

He aha ke ʻano o ke kūʻai aku ʻana i loko o loko me ka maikaʻi?

Ke nānā nei wau i kahi ʻoihana makemake wau e hana ʻoihana, a i ʻole ke kōkua nei wau i kahi ʻoihana i ka hoʻomaikaʻi ʻana i kā lākou mau hana kūʻai kūloko, aia kekahi mau mea kūʻokoʻa ke nānā nei wau ma hope o ke kamaʻilio ʻana i kā lākou kūʻai aku ʻana a me ka hui kālepa a me ka hoʻomaopopo ʻana i kā lākou mea kūʻai aku. huakaʻi. Ma kahi pae kiʻekiʻe, eia kaʻu e nānā nei:

No kahi pūnaewele e holo pono ana no nā hana i loko, pono kekahi mau mea nui:

  • Hōʻailona Huli - Ke ʻimi nei nā prospect i kāu brand, kāu huahana, a i ʻole kāu lawelawe ma ka pūnaewele - ke loaʻa nei iā ʻoe?
    • ʻO ka olakino Pūnaewele - maikaʻi ke ʻano o kāu pūnaewele, ʻoiai aia kekahi mau pilikia me nā inoa inoa a me nā ʻano wehewehe manaʻo meta. Ua loaʻa pū kekahi 404 ma hoʻokahi mea. Hiki ke hoʻopaʻa i kēia mau mea āpau i nā hola me ka ʻole o kekahi hana nui.
    • Nā Huli Brand - hiki i kāu ʻoihana ke maʻalahi me ka hoʻohana maʻalahi ʻana i kāu mīkini ma nā pūnaewele, nā pūnaewele hoa, nā pūnaewele ʻoihana, a me nā palapala ʻāina?
    • maʻiʻo - ke loaʻa nei ʻoe a me ka nānā ʻana i nā kumuhana ʻikepili e hoʻokele nei i ka hoʻopili maoli i hiki i nā hoʻololi?
  • Hoʻomākaukau pilikanaka
    • Ka'ike o nā po'e - Ke ʻimi nei nā prospect iā ʻoe ma ka pūnaewele, pane ʻoe a hana pū me kāu kaiāulu?
    • Hōʻike - Ke nānā nā prospect i ka inoa o kāu ʻoihana ma ka pūnaewele, ke ʻike nei paha lākou i nā loiloi a me nā pane e hōʻike maikaʻi ai i kāu brand?
    • Ka Hōʻike - Ke makemake kāu poʻe kūʻai aku a me nā hoa e kaʻana like i kāu ʻike ma ka pūnaewele, ua hoʻonui maikaʻi ʻia kēlā ʻike? ʻOi aku ka ikaika nā poʻo inoa, nā wehewehe, a me nā kiʻi? Loaʻa iā ʻoe nā pihi kaʻana e maʻalahi e kaʻana like i ka ʻike koʻikoʻi?
    • Hoʻohui - Loaʻa iā ʻoe kahi alo kaiāulu kahi e hiki ai i kāu mea kūʻai aku ke ukali a hui pū me ʻoe ma nā pāpili kaiaulu? Aia kēlā ʻikepili ma kēlā me kēia ʻaoʻao o kāu pūnaewele?
    • Hoʻoulu - Aia kekahi mau loea ma waena o kāu ʻoihana i ukali maikaʻi ʻia? ʻIke paha lākou iā ʻoe? Ua hana anei ʻoe i kahi kōkua iā lākou?
  • Hoʻololi ʻauhau - He maʻalahi paha ia no kahi prospect e loaʻa a noi i ke kōkua? Hoʻopili paha kēia i nā ʻano, bots, windows windows, a me nā loulou helu kelepona.
  • Hoʻohui CRM - Ke noi ʻia nei ka ʻike a i ʻole hoʻokumu ʻia kahi pahuhopu, hoʻopaʻa ʻia kēlā ʻikepili a hāʻawi ʻia i kāu kime kūʻai aku? Hiki iā ʻoe ke nānā i nā alakaʻi mai kahi kumu (kuhikuhi, ʻimi, pilikanaka, leka uila, paʻi) a i kahi hoʻololi?
  • Hoʻopaʻa a me Upsell - Pehea ʻoe e kamaʻilio pinepine ai me nā mea kūʻai aku nei e ʻike maopopo lākou i kou ulu a me kou hiki? Ke aʻo nei ʻoe i kāu mea kūʻai aku a kūkulu i ka waiwai ma ke ʻano he hoa ma kā lākou kūleʻa? Loaʻa iā ʻoe nā leka uila o ka polokalamu kele pūnaewele? Nā leka uila? Hoʻokomo i nā hoʻoulu kaua? Polokalamu Mobile a i ʻole leka hoʻomaopopo SMS?
  • Waihona Puke ʻImi - Loaʻa i kāu pūnaewele i ka lawa o ka ʻike i hiki i nā prospect ke lawelawe iā lākou iho i kā lākou mau hana noiʻi me ka ʻole o ka hōʻoia ʻana iā ʻoe ma ke ʻano he hoa? ʻO kāu hale waihona puke ʻike ʻike maʻalahi e ʻimi? Hoʻokaʻawale maikaʻi ʻia kāu ʻike a tagged? Maʻalahi kou ʻike e hoʻoheʻe a hoʻoiho? Loaʻa iā ʻoe nā kumuwaiwai ʻikepili e hoʻopili i nā wikiō, infographics, hoʻohana i nā hihia, nā pepa keʻokeʻo, nā podcasts, a me nā ʻatikala?
  • Nā hōʻailona hilinaʻi - Pehea ka hilinaʻi o kāu māka a ma waho o kāu pūnaewele?
    • Ma ka paena - Loaʻa i kāu pūnaewele nā ​​hōʻailona (hōʻike, nā palapala hōʻoia, nā kumuwaiwai, nā hōʻailona mea kūʻai aku, hoʻohana i nā hihia) e hāʻawi i kahi prospect me kahi pae o ka hilinaʻi he hilinaʻi ʻoe a hiki ke hana pū me nā ʻoihana e like me lākou?
    • Kau kahua - Loaʻa i kāu ʻoihana ma nā pūnaewele hoa, nā pūnaewele ʻoihana, a me nā papa kuhikuhi maikaʻi ma ka pūnaewele? Papa inoa kāu ʻoihana i nā wahi pāpāho a me nā loulou e pili ana i haʻi ʻia iā ʻoe? Loaʻa i kāu ʻoihana kahi hui pili lehulehu e hana nei e ʻike hou iā ʻoe?
  • Pahuhopu - hoʻokumu paha kāu pūnaewele i nā ʻoihana, nā hana, nā anuu, a me nā mea ʻē aʻe āu i ʻike ai i ka hana pū ʻana? Ua hoʻonohonoho maikaʻi ʻia paha kēia i kāu hoʻokele i hiki i nā prospect ke maʻalahi ʻike i ka ʻike e pono ai?

ʻAʻole pau ke kūʻai aku ʻana ma loko

Inā loaʻa iā ʻoe nā mea āpau ma kahi, kupaianaha ia ... akā ʻaʻole pau ia ma laila! ʻO kahi pilikia nui me ka hapa nui o nā ʻoihana ʻaʻole lākou i nā mea e pono ai nā kaʻina hana ma kahi e hānai ai i ka nā hana kālepa kū i loko. Kekahi mau nīnau ma laila:

  • Kūleʻa Client - Ma waena o kāu koʻokoʻo, ʻo wai ke kuleana no ka ukali ʻana me kahi mea kūʻai aku e hōʻoia i kā lākou kūleʻa? Ua pili anei ka kūleʻa o ka papahana no ka kaʻana like ʻana i kāu kōpaki pūnaewele? Ke hoʻomohala nei i kahi hihia hoʻohana? He hōʻike mea kūʻai aku? Ke hānai nei i kāu nūhou i hāʻawi ʻia i nā mea kūʻai aku a me nā mea ʻē aʻe?
  • kōkua o - Inā ua kūleʻa ʻoe me kahi mea kūʻai aku, ke noi nei ʻoe iā lākou e hoʻolaha i kāu ʻōlelo? He hoa hana paha kā lākou ma kahi ʻoihana ʻē aʻe a i ʻole kahi hui ʻē aʻe hiki iā lākou ke kaʻana like i kāu kūleʻa?
  • ana - Ke hopu nei ʻoe i ka ʻikepili anamanaʻo e hoʻomaopopo pehea ka prospect i loaʻa ai iā ʻoe, no ke aha lākou i koho ai iā ʻoe, a pehea e hiki ai iā ʻoe ke hoʻomaikaʻi i ka hiki no ka wā hou e lawelawe iā ʻoe iho a hoʻohui me ʻoe no kā lākou papahana hou?
  • Analytics - Ke hoʻohana nei ʻoe i nā palapala ʻāina wela, nā kahe hoʻohana, nā hoʻouka kaua, nā hanana hanana, a me ka hoʻāʻo ʻana o A / B e hoʻonui ai i kou alo kikohoʻe a maʻalahi hoʻi no ka wā e hiki mai ana e komo pū me ʻoe ma ka pūnaewele.
  • Dashboards - Loaʻa iā ʻoe kahi papa dashboard maʻalahi e kōkua i kāu hui e hoʻomaopopo i ke olakino olakino o kāu hiki ke kūʻai aku ʻana ma ka pūnaewele a pehea e hiki ai iā lākou ke hāʻawi i kāna kūleʻa.

Ke lawe nei ʻoe i kēlā ʻikepili āpau a hoʻomaikaʻi i kāu mau hoʻāʻo? Aloha ... e hele kāua e hana!

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