He aha nā nīnau e pono ai e pane ʻia e loiloi i kāu ʻoihana Hoʻolālā Inbound o kāu Hui?

Nā Nīnau Hoʻoikaika Inbound

Ke hana nei wau me kahi prospect i kēia manawa ʻike lākou koi lākou i ke kōkua me kā lākou kūkaʻi ʻana a me nā hoʻoikaika ʻana i loko. Akā ʻaʻole maopopo iā lākou kahi e hoʻomaka ai a me ke ala kūpono e kiʻi ai i kahi e makemake ai lākou. ʻOiai ua kākau nui wau e pili ana i ka huakaʻi kālepa agile e hoʻomohala i kāu mākeke mākele, ʻaʻole maopopo iaʻu ua kākau wau e pili ana i nā mea e pono ai no ka holomua.

ʻOiai wau e hana nei me kēia mea kūʻai aku, ua ninaninau wau i kā lākou kūʻai aku, kālepa ʻana, a me ke kime alakaʻi e hoʻomaopopo hou e pili ana i kā lākou prospect, kā lākou kūʻai kūʻai kūʻai ʻana, a me ka huakaʻi a nā mea kūʻai aku e hoʻohuli nei i kēlā mau hana.

ʻO ka ʻaoʻao ʻaoʻao e pili ana i kēia… ʻo ka hapa nui o nā ʻoihana aʻu e hana pū nei me haʻi iaʻu ua pani pinepine ʻia ka ʻoihana ma o ka waha, ma o ka launa ʻana, a i ʻole nā ​​hanana ʻoihana. Makemake wau e akāka ʻaʻole wau e nānā i kāu hiki i kāu kūʻai aku ʻana i loko e hoʻololi a hāʻawi i kahi ala like i kēlā mau hoʻāʻo - ʻaʻole ia he ʻano maʻamau.

ʻO ka Scenario Marketing Inbound Typical

Eia kahi hanana maʻamau aʻu e ʻike ai i ka wā e pili ana i ka kūʻai aku i loko:

  • Nīnau kahi prospect i kā lākou mau hoapili e pili ana i kahi huahana a mea lawelawe paha.
  • Hiki paha kēia ma o ka pāpili kaiaulu, ka leka uila, a i ʻole e ka ʻōlelo waha pilikino.
  • Hele ka prospect i kahi ʻenekini huli e ʻimi ai i kāu ʻoihana. Ma laila lākou e ʻike ai i kāu wahi a, maliʻa, kekahi mau helu helu.
  • Hele ka prospect i ka pāpili kaiaulu a ʻike ʻoe e ʻeleu a pane i nā pono o ka poʻe kūʻai. Ua ʻike lākou i kahi āu e lawelawe maikaʻi ai i ka hoʻopiʻi mea kūʻai aku.
  • A laila hele ka prospect i kāu pūnaewele kahi a lākou e noiʻi ai inā ʻaʻohe āu huahana e pono ai a i ʻole he loea lākou e pono ai.
  • Nānā lākou ma o kāu pūnaewele no ka ʻike ʻoihana, nā hōʻike, hoʻohana i nā hihia, a - i ka hopena - kekahi ʻike pili.
  • Kāhea lākou a hoʻonohonoho i kahi manawa.
  • Nīnau ka hui pehea i lohe ai ka prospect e pili ana iā lākou, a ʻōlelo lākou ua hāʻawi ʻia lākou e kahi hoa hana.

Ma hope o kou pani ʻana i ka prospect, eia ke ʻano o ka huakaʻi a ka mea kūʻai aku ma ka pepa.

  • Mea Hoʻohālikelike Mea kūʻai

Hoʻomaopopo i kekahi mea nalowale? ʻĀ, aia he toniona e nalowale ana - akā ʻaʻole ʻoe e nalo iā ia - no ka mea ʻaʻole ʻoe i ʻike i ka hopena i loaʻa i kāu noho uila i ka huakaʻi a ka mea kūʻai. ʻAʻole ʻoe i hana i kekahi mea e ana maoli ai i ka hopena o nā mea āpau, no laila ke hoʻokuʻu nei kāu alakaʻi i ke kālepa kūloko ... a haʻi wale iā ʻoe e kīkēkē i nā puka hou aʻe.

He aha ke ʻano o ke kūʻai aku ʻana i loko o loko me ka maikaʻi?

Ke nānā nei wau i kahi ʻoihana makemake wau e hana ʻoihana, a i ʻole ke kōkua nei wau i kahi ʻoihana i ka hoʻomaikaʻi ʻana i kā lākou mau hana kūʻai kūloko, aia kekahi mau mea kūʻokoʻa ke nānā nei wau ma hope o ke kamaʻilio ʻana i kā lākou kūʻai aku ʻana a me ka hui kālepa a me ka hoʻomaopopo ʻana i kā lākou mea kūʻai huakaʻi. Ma kahi pae kiʻekiʻe, eia kaʻu e nānā nei:

No kahi pūnaewele e holo pono ana no nā hana i loko, pono kekahi mau mea nui:

  • Hōʻailona Huli - Ke ʻimi nei nā prospect i kāu brand, kāu huahana, a i ʻole kāu lawelawe ma ka pūnaewele - ke loaʻa nei iā ʻoe?
    • ʻO ka olakino Pūnaewele - maikaʻi ke ʻano o kāu pūnaewele, ʻoiai aia kekahi mau pilikia me nā inoa inoa a me nā ʻano wehewehe manaʻo meta. Ua loaʻa pū kekahi 404 ma hoʻokahi mea. Hiki ke hoʻopaʻa i kēia mau mea āpau i nā hola me ka ʻole o kekahi hana nui.
    • Nā Huli Brand - hiki i kāu ʻoihana ke maʻalahi me ka hoʻohana maʻalahi ʻana i kāu mīkini ma nā pūnaewele, nā pūnaewele hoa, nā pūnaewele ʻoihana, a me nā palapala ʻāina?
    • maʻiʻo - ke loaʻa nei ʻoe a me ka nānā ʻana i nā kumuhana ʻikepili e hoʻokele nei i ka hoʻopili maoli i hiki i nā hoʻololi?
  • Hoʻomākaukau pilikanaka
    • Ka'ike o nā po'e - Ke ʻimi nei nā prospect iā ʻoe ma ka pūnaewele, pane ʻoe a hana pū me kāu kaiāulu?
    • Hōʻike - Ke nānā nā prospect i ka inoa o kāu ʻoihana ma ka pūnaewele, ke ʻike nei paha lākou i nā loiloi a me nā pane e hōʻike maikaʻi ai i kāu brand?
    • Ka Hōʻike - Ke makemake kāu poʻe kūʻai aku a me nā hoa e kaʻana like i kāu ʻike ma ka pūnaewele, ua hoʻonui maikaʻi ʻia kēlā ʻike? ʻOi aku ka ikaika nā poʻo inoa, nā wehewehe, a me nā kiʻi? Loaʻa iā ʻoe nā pihi kaʻana e maʻalahi e kaʻana like i ka ʻike koʻikoʻi?
    • Hoʻohui - Loaʻa iā ʻoe kahi alo kaiāulu kahi e hiki ai i kāu mea kūʻai aku ke ukali a hui pū me ʻoe ma nā pāpili kaiaulu? Aia kēlā ʻikepili ma kēlā me kēia ʻaoʻao o kāu pūnaewele?
    • Hoʻoulu - Aia kekahi mau loea ma waena o kāu ʻoihana i ukali maikaʻi ʻia? ʻIke paha lākou iā ʻoe? Ua hana anei ʻoe i kahi kōkua iā lākou?
  • Hoʻololi ʻauhau - He maʻalahi paha ia no kahi prospect e loaʻa a noi i ke kōkua? Hoʻopili paha kēia i nā ʻano, bots, windows windows, a me nā loulou helu kelepona.
  • Hoʻohui CRM - Ke noi ʻia nei ka ʻike a i ʻole hoʻokumu ʻia kahi pahuhopu, hoʻopaʻa ʻia kēlā ʻikepili a hāʻawi ʻia i kāu kime kūʻai aku? Hiki iā ʻoe ke nānā i nā alakaʻi mai kahi kumu (kuhikuhi, ʻimi, pilikanaka, leka uila, paʻi) a i kahi hoʻololi?
  • Hoʻopaʻa a me Upsell - Pehea ʻoe e kamaʻilio pinepine ai me nā mea kūʻai aku nei e ʻike maopopo lākou i kou ulu a me kou hiki? Ke aʻo nei ʻoe i kāu mea kūʻai aku a kūkulu i ka waiwai ma ke ʻano he hoa ma kā lākou kūleʻa? Loaʻa iā ʻoe nā leka uila o ka polokalamu kele pūnaewele? Nā leka uila? Hoʻokomo i nā hoʻoulu kaua? Polokalamu Mobile a i ʻole leka hoʻomaopopo SMS?
  • Waihona Puke ʻImi - Loaʻa i kāu pūnaewele i ka lawa o ka ʻike i hiki i nā prospect ke lawelawe iā lākou iho i kā lākou mau hana noiʻi me ka ʻole o ka hōʻoia ʻana iā ʻoe ma ke ʻano he hoa? ʻO kāu hale waihona puke ʻike ʻike maʻalahi e ʻimi? Hoʻokaʻawale maikaʻi ʻia kāu ʻike a tagged? Maʻalahi kou ʻike e hoʻoheʻe a hoʻoiho? Loaʻa iā ʻoe nā kumuwaiwai ʻikepili e hoʻopili i nā wikiō, infographics, hoʻohana i nā hihia, nā pepa keʻokeʻo, nā podcasts, a me nā ʻatikala?
  • Nā hōʻailona hilinaʻi - Pehea ka hilinaʻi o kāu māka a ma waho o kāu pūnaewele?
    • Ma ka paena - Loaʻa i kāu pūnaewele nā ​​hōʻailona (hōʻike, nā palapala hōʻoia, nā kumuwaiwai, nā hōʻailona mea kūʻai aku, hoʻohana i nā hihia) e hāʻawi i kahi prospect me kahi pae o ka hilinaʻi he hilinaʻi ʻoe a hiki ke hana pū me nā ʻoihana e like me lākou?
    • Kau kahua - Loaʻa i kāu ʻoihana ma nā pūnaewele hoa, nā pūnaewele ʻoihana, a me nā papa kuhikuhi maikaʻi ma ka pūnaewele? Papa inoa kāu ʻoihana i nā wahi pāpāho a me nā loulou e pili ana i haʻi ʻia iā ʻoe? Loaʻa i kāu ʻoihana kahi hui pili lehulehu e hana nei e ʻike hou iā ʻoe?
  • Pahuhopu - hoʻokumu paha kāu pūnaewele i nā ʻoihana, nā hana, nā anuu, a me nā mea ʻē aʻe āu i ʻike ai i ka hana pū ʻana? Ua hoʻonohonoho maikaʻi ʻia paha kēia i kāu hoʻokele i hiki i nā prospect ke maʻalahi ʻike i ka ʻike e pono ai?

ʻAʻole pau ke kūʻai aku ʻana i loko

Inā loaʻa iā ʻoe nā mea āpau i kahi, kupaianaha ia ... akā ʻaʻole pau ia ma laila! ʻO kahi pilikia nui me ka hapa nui o nā ʻoihana ʻaʻole lākou i nā mea e pono ai nā kaʻina hana ma kahi e hānai ai i ka nā hana kālepa kū i loko. Kekahi mau nīnau ma laila:

  • Kūleʻa Client - Ma waena o kāu koʻokoʻo, ʻo wai ke kuleana no ka ukali ʻana me kahi mea kūʻai aku e hōʻoia i kā lākou kūleʻa? Ua pili anei ka kūleʻa o ka papahana no ka kaʻana like ʻana i kāu kōpaki pūnaewele? Ke hoʻomohala nei i kahi hihia hoʻohana? He hōʻike mea kūʻai aku? Ke hānai nei i kāu nūhou i hāʻawi ʻia i nā mea kūʻai aku a me nā mea ʻē aʻe?
  • kōkua o - Inā ua kūleʻa ʻoe me kahi mea kūʻai aku, ke noi nei ʻoe iā lākou e hoʻolaha i kāu ʻōlelo? He hoa hana paha kā lākou ma kahi ʻoihana ʻē aʻe a i ʻole kahi hui ʻē aʻe hiki iā lākou ke kaʻana like i kāu kūleʻa?
  • ana - Ke hopu nei ʻoe i ka ʻikepili anamanaʻo e hoʻomaopopo pehea ka prospect i loaʻa ai iā ʻoe, no ke aha lākou i koho ai iā ʻoe, a pehea e hiki ai iā ʻoe ke hoʻomaikaʻi i ka hiki no ka wā hou e lawelawe iā ʻoe iho a hoʻohui me ʻoe no kā lākou papahana hou?
  • Analytics - Ke hoʻohana nei ʻoe i nā palapala ʻāina wela, nā kahe hoʻohana, nā hoʻouka kaua, nā hanana hanana, a me ka hoʻāʻo ʻana o A / B e hoʻonui ai i kou alo kikohoʻe a maʻalahi hoʻi no ka wā e hiki mai ana e komo pū me ʻoe ma ka pūnaewele.
  • Dashboards - Loaʻa iā ʻoe kahi papa dashboard maʻalahi e kōkua i kāu hui e hoʻomaopopo i ke olakino olakino o kāu hiki ke kūʻai aku ʻana ma ka pūnaewele a pehea e hiki ai iā lākou ke hāʻawi i kāna kūleʻa.

Ke lawe nei ʻoe i kēlā ʻikepili āpau a hoʻomaikaʻi i kāu mau hoʻāʻo? Aloha ... e hele kāua e hana!

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