e like me ka keʻena kālepa kū i loko, manaʻo mākou he pīhoihoi i lilo i mau ʻākena ma ka ʻaoʻao mua o ka loli hiki ʻole i ka ʻoihana ʻoihana. Mai nā mea kūʻai aku i nā mea hoʻolālā, ke nānā nui nei kēlā me kēia i ke kiʻi nui o ke kūʻai pūnaewele ʻana ma mua o ka hana ʻana i nā silos a i ʻole nā ʻāpana hōʻoluʻolu. Hāʻawi ka hana ʻana ma waena o nā mea waena i nā hopena ʻoi aku ka nui… akā ʻaʻole maʻalahi!
ʻO ke kūʻai aku ʻana e pili ana i ka uku ʻana i ka nānā a kāu poʻe hoʻolohe a hoʻāʻo nei e hoʻowalewale iā lākou mai nā mea a lākou e hana nei ma mua. Akā mahalo i ka pūnaewele, ua loli ka pāʻani. Hoʻopili ka mākaʻi komo i nā ʻano hana e ʻumeʻume i nā mea kūʻai aku ma ka hāʻawi ʻana iā lākou i ka ʻike kūpono, pili kūpono. Ke hoʻohana nei i ke kālepa inbound, hiki iā ʻoe ke zero i nā mea kūʻai aku e makemake nui e kūʻai i nā mea āu e kūʻai aku ai. ʻImi mākou i ka nui o ka kūʻai aku ʻana i loko a me pehea e loaʻa ai i nā ʻoihana ke kūleʻa me ia 2012. Mai kā G + infographic, The Inbound Marketing Explosion
Hōʻike kaʻu hoaaloha i ka hopena o kekahi au a me ka waiwai waiwai o kekahi. ʻO ka pāpili kaiapili ka huaʻōlelo… ʻaʻole kāhāhā kona hui ʻana i laila e like me nā manu i nā ʻāwīwī.
Manaʻo wau i ka ulu ʻana o ka pūnaewele kaiapuni, e ʻike pū mākou i ka ulu ʻana o ka ʻoihana. I mea e hana ai i kēia kahua kaiapili hou, pono ʻoe e pilikanaka. A ʻaʻole maʻa nā ʻoihana i ka pilikanaka… he mea weliweli iā lākou. Pono lākou e aʻo e lilo a make lākou. Māmā a maʻalahi.
Ka pepa nui!
ʻAʻole makemake nā mea kūʻai e manaʻo e kūʻai ʻia ana lākou. ʻO ke kālepa inbound e pili ana i ke komo ʻana i ke kamaʻilio ʻana, ma mua o ka hoʻomaka ʻana. E ho'āʻo ana nā mea kūʻai aku e loaʻa ka pono. ʻO ka hana ʻana ma ke kālepa inbound e hoʻomaikaʻi i nā manawa e lilo ai ʻoe i kēlā hopena.
Ma waenakonu o kēia pakuhi - hewa nā lepili? ʻO waho ka lalo, ʻo Inbound ka luna?
Manaʻo wau ua pololei ʻoe! Ua ʻike ʻo @freighter i ko mākou hoʻolaha ʻana (whew… ʻaʻole mākou i hoʻolālā i kēlā!).