3 Mau ʻōlelo aʻoaʻo ʻenehana kikoʻī ʻokoʻa

3 Mau ʻōlelo aʻoaʻo ʻenehana kikoʻī ʻokoʻa

ʻAʻole he nīnau he holoholona ikaika ka mākeke uila - a hoʻokahi holoholona helluva fickle i kēlā. E like me ka makemake o mākou āpau e like ka maʻamau o ka mākaʻikaʻi kamepiula me ka mea ʻole, ʻaʻole maopopo ʻole - a maopopo leʻa nā kumu. Ma ke ʻano he ʻoihana, hiki iā ʻoe ke koho e hoʻolaʻa i kekahi mau pākēneka o kou manawa a me kāu moʻohelu kālā i nā ʻano like ʻole o ke kūʻai kikohoʻe: media media, PPC, retargeting, video marketing, e-mail marketing, SEO, website tool optimization a pēlā aku.

Eia nō naʻe, ʻo ka mea ʻoi aku ka hoihoi o ka nānā ʻana ke ala o nā ʻoihana ʻē aʻe i mua i kā lākou mau hoʻolālā kūʻai uila. Ma muli o ka loaʻa ʻana o nā pahuhopu ʻoihana ʻokoʻa loa nā ʻoihana ʻokoʻa, nā mea pono wale nō a me nā paepae e loaʻa ana paha kēlā mau hopena. A he mea hoihoi loa ia e ʻike pehea e hōʻike ai nā ʻoihana ʻokoʻa iā lākou iho ma ka pūnaewele a pehea e loaʻa ai iā lākou iho i nā mea kūʻai aku a me nā prospect.

Ma loko o kaʻu ʻoihana, ua hālāwai au i nā poʻe kūʻai aku ma nā ʻoihana like ʻole. I loko o kaʻu mau hālāwai, ua aʻo wau i kahi nui nui e pili ana i nā hana kūʻai kālepa a lākou e hoʻohana ai e hoʻokō i kā lākou mau pahuhopu. E like me ka mea i manaʻo ʻia, ua lawelawe ʻia ka nui o nā hoʻolālā i kēlā mau ʻoihana kikoʻī - a ʻae, ua kūleʻa lākou. Inā he mākeke ʻoe i kekahi o nā ʻoihana 5 ma lalo, makemake ʻoe e hoʻomau i ka heluhelu ʻana. Eia nā ʻōlelo aʻoaʻo kikohoʻe kikoʻī 3 no 3 ʻoihana ʻokoʻa:

ʻOihana Lapaʻau

ʻO nā lima i lalo, kekahi o nā ʻoihana ʻoi loa o ka makeke i ka ʻoihana lapaʻau. ʻO ke kumu kumu nui loa kēia no ka hiki ʻole iā ʻoe ke hana i nā koi wiwo ʻole e like me "kēia ʻano lapaʻau ʻo WILL e hoʻōla iā ʻoe i kou maʻi." I ka hapanui o nā hihia, hiki iā ʻoe ke haʻi wale i nā hōʻike i kōkua kēia i ka nui o nā poʻe (Ex: "98% maikaʻi kēia lapaʻau"), a i ʻole CAN kōkua. ʻIke nō, he pilikia 100% kūpono kēia.

Eia nō naʻe, me nā kaohi i hiki mai me ka hana ʻana i nā leka i ʻae ʻia e ke kānāwai, loaʻa i kahi manawa kūpono (a lawa ka maʻalahi) e "kāʻei i kā lākou mea." ʻO kekahi o nā ala maikaʻi e hana ai i kēia ma ka ʻoihana olakino ka hoʻokanaka ʻana i kāu hoʻonohonoho a hōʻike i kou mālama. He koʻikoʻi koʻikoʻi ka mālama olakino; no laila no ke aha e hele ʻole ai i kahi mile keu e hōʻike ai i kāu mea kūʻai aku (a i ʻole nā ​​mea maʻi, ʻoi aku) i kāu makemake maikaʻi.

ʻOiai ʻo kāu ʻoihana e hōʻike pono i kēia mau waiwai kanaka ma loko o kā lākou pūnaewele a me nā palekana kūʻai ʻē aʻe, he ala maʻalahi loa ka pāpili kaiaulu e kiʻi mau i kēlā mau leka o ka mālama ʻana i nā mea maʻi hou a i kēia manawa. Me nā hoʻolaha hoʻolaha maʻamau (Ex: E pani ʻia kēia keʻena no ke kūkulu ʻana. A i ʻole ʻo Kauka Williams i waho o ke keʻena), hiki i kāu mea hoʻonohonoho media e hele i kahi mile keu a kaʻana like i nā ʻatikala e pili ana i ka noho olakino ʻana i ka wā hoʻoilo, a i ʻole ke hāʻawi ʻana i nā ʻōlelo aʻoaʻo laulā. no ka noho olakino ʻana i kahi hanana kūloko (Ex: Ke hana ʻana i nā koho olakino ma ka Fair State). ʻOiai ke kaʻana like ʻana i nā kiʻi kūlohelohe i hiki i ka poʻe maʻi ke ʻoluʻolu me kāu brand - e like me ke kiʻi o nā mākaʻi e waiho nei i nā donut no nā limahana kahu maʻi i ka hopena pule nui nui. ʻO nā mea liʻiliʻi e hoʻokaʻawale i kāu ʻoihana mai ke koena. ʻO ka hōʻoluʻolu ka manaʻo aloha # 1 e makemake nei e ʻike i ke kauka mālama mua a i ʻole ke koho ʻana i kahi e hana ai lākou no ke ʻoki.

kaʻa hana

E like me ka ʻoihana lapaʻau, ʻoi aku ka hoʻokūkū o ka ʻoihana kaʻa ... ʻoi aku paha ka hoʻokūkū. He makemake nui ka poʻe i nā haukapila a me nā haukapila a lākou e makemake ai e hele, akā i ka hiki ʻana mai o kaomi e pahu, inā he pilikia kou, e hele mua ʻoe i ka haukapila kokoke. E hāmama mau nā halemai - akā ʻoi aku ka maikaʻi o ka hana o kekahi, a ʻoi aku ka maikaʻi o ko lākou inoa ma mua o nā poʻe ʻē aʻe.

I kēia lā, eia nō naʻe, ʻoi aku ka maikaʻi o ka ʻoihana kaʻa e like me kona alo pūnaewele. No ka mea he waiwai nui nā kaʻa, hana ka poʻe kūʻai i ka noiʻi ma ka pūnaewele e like me ka hiki i ke kanaka - e komo pū ana me ka ʻimi ʻana i ka pūnaewele o kāu mea kūʻai aku mai luna a lalo. ʻ saidlelo ia, inā makemake ʻoe e hōʻoia i ka pili mau ʻana o kāu mea kūʻai aku me kāu pūnaewele ma kā lākou huakaʻi kūʻai kaʻa, pono ʻoe e nānā hou i kāu ʻoihana kaʻa pūnaewele pūnaewele; a mālama i kāu papa helu waiwai a me nā hoʻolaha i kēia lā. ʻAʻohe o ka poʻe manawa e kāhea aku i kāu mea kūʻai aku a nīnau inā loaʻa kekahi mea a i ʻole ke hāpai ʻia nei kahi hoʻolaha. Inā loaʻa kekahi mea ma kāu pūnaewele, ke manaʻo nei nā mea kūʻai aku aia ma ka hailona. Hoʻohui ʻia, makemake nā mea kūʻai aku e nānā i nā mea āpau i loaʻa i kēia manawa i kāu lumi hōʻike. Ke ʻike ka poʻe kūʻai i kahi kaʻa makemake lākou i ka pūnaewele, maikaʻi nā manawa e hele i kā lākou koho 3 kaʻa kiʻekiʻe; no laila e nānā i ka hāʻule ʻole o kāu pūnaewele ma hope.

ʻOihana Hana ʻAina

ʻO ka ʻoihana hope loa, a ʻoi loa paha kahi ʻoihana paʻakikī loa aʻu e kūkā kamaʻilio nei, ʻo ia ka ʻOihana ʻAmelika! ʻO ke kumu aʻu e ʻōlelo nei "ʻoi loa ka paʻakikī" ma muli o ka ka nui o ka mālama pono ʻia e lawelawe i nā loiloi pūnaewele, nā ʻōlelo a me nā hoʻopiʻi mai nā mea kūʻai mai ma kahi o ka pae o ka naʻau. A e like me kou ʻike, ʻo ka wikiwiki a me ka maikaʻi o ka hoʻonā ʻana i kahi pilikia o ka hale ʻaina, ʻoi aku ka maikaʻi no ko lākou kūlana ma ka pūnaewele a me ka pūnaewele. Ma muli o ka maʻalahi o ka waiho ʻana i ka manaʻo ma ka pūnaewele, nā hale ʻaina pono e hana i nā hana āpau e pane i kēlā me kēia manaʻo i ka manawa e hiki ai i ke kanaka - maikaʻi a maikaʻi ʻole paha. Eia hou, hele i kahi ala lōʻihi e hoʻolilo i kekahi i mea kūʻai aku no ke ola.

E ʻae nā papahana pāpili kaiaulu e like me Facebook i nā mea hoʻohana e helu ākea i nā ʻoihana, a haʻalele i nā loiloi. Inā ʻo ʻoe ka luna ʻaoʻao, e loaʻa koke nā leka iā ʻoe ke haʻalele kekahi i kahi loiloi ma kāu ʻaoʻao. E waiho i kahi manaʻo maikaʻi ma luna o lākou, ʻo ka mea maikaʻi a maikaʻi loa e hana ai e pane iā lākou i loko o 24 mau hola - keu hoʻi inā he loiloi maikaʻi ʻole ia. Ke kū nei nā mea kūʻai i ka wela o ka manawa, makemake lākou i nā mea i hoʻonā ASAP.

Inā pane i kahi loiloi maikaʻi ʻole, ʻike pehea e hiki ai iā ʻoe ke hoʻomaikaʻi i nā mea. Inā he loiloi maikaʻi ia, e hoʻolōʻihi i ka manawa e hoʻomaikaʻi iā lākou i loko o ka manawa like. ʻAʻole wale ka ʻike ʻana o nā mea hoʻohana i nā loiloi a kāu mea kūʻai aku, akā ke ʻike nei lākou i kāu lawe ʻana iā lākou. Nānā ʻole inā maikaʻi ʻole ka loiloi a ʻaʻole paha, ʻo ke ala e hōʻike ai iā ʻoe iho i ka mea kūʻai aku ke ʻano o ka ʻokoʻa ma waena o kahi lumi piha o nā poʻe e kali ana i kahi papa ʻaina. a me ka mea kūʻai aku i kēlā me kēia 2 hola. ʻO ka ʻoihana ʻoihana āpau! Hoʻokipa pū ʻia nā Restauranteurs e pane i nā mea kūʻai aku ma nā pūnaewele loiloi e like me Yelp a me Urbanspoon.

ʻOiai he ʻoiaʻiʻo e hiki ke hoʻohana ʻia nā ʻano ʻokoʻa o ke kūʻai aku kamepiula e ka ʻaneʻane o ka hoʻonohonoho ʻana, ʻano ʻokoʻa nā ʻano o nā papa kūʻai mākeke kikoʻī i hoʻohana ʻia ma ka ʻoihana. ʻO ka mea i manaʻo nui ʻia i kekahi ʻoihana ʻaʻole ia he mea nui i kekahi. Loaʻa i nā ʻoihana ʻokoʻa nā pahuhopu like ʻole, a no laila, nā ʻano ʻokoʻa e kūʻai aku ai i nā mea kūʻai aku ma ka pūnaewele.

hana manaʻo hoʻopuka

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    Hōʻaia kēia ʻaʻole wale ke kumuhana kikoʻī i kahi kumuhana ākea akā ākea a maʻalahi hoʻi. Ho'ākāka ka ʻenehana kūʻai kikohoʻe i ka eccentricity o ka honua kūʻai. ʻO ka ʻoihana olakino, kaʻa a me nā hale ʻaina nā mea liʻiliʻi o nā ʻoihana alakaʻi he nui i ka honua. Ma o kēlā, hiki iaʻu ke ʻae i ka lawe ʻana aku o ke kūʻai aku kamepiula i kahi pae hou.

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