ʻO ka pono pono no Influencer a i ʻole ka mea kākau moʻolelo

loaʻa nā influencers

He mea kākoʻo nui ʻo Meltwater no kā mākou blog. Ua hana mākou i webinar honua me lākou e pili ana i ka hoʻolohe ʻana i ka lehulehu i paʻa a piha ka pane. A mākaukau mākou e hoʻokuʻu i kā mākou infographic mua me lākou! Kuhi ka mea kākoʻo i kā lākou huahana News a me Buzz no ka hoʻolohe ʻana i nā kuʻuna a me nā pilikanaka, akā makemake wau e hoʻopuka i kahi hiʻohiʻona o kā lākou huahana News no nā ʻoihana pili i ka lehulehu e hana i koʻu ola ma ke ʻano he ka pā ʻo ke tona ka maʻalahi ...

ʻO ka hapa nui o nā pitch i loaʻa iaʻu mai nā ʻoihana Pili Pili e hele mai mai kā lākou helu pilikino a he pūʻulu a me nā mea hoʻonāukiuki e hoʻopiʻi i kaʻu pahu pahu Hoʻohana kēia poʻe i nā pono hana nānā PR maʻamau i ka papa inoa i kaʻu leka uila a SPAM lākou i ka māpuna mai iaʻu. ʻAʻole maopopo iā lākou pehea e kau i kahi mea kākau blog a hilinaʻi wau i nā mea nūpepa e like me kā lākou kaʻina hana ʻoi aku ka liʻiliʻi.

Pane aku wau i ka pitch ʻilihuna a pili ʻole paha no ke kanaka e lawe i 5 mau minuke e ʻike inā pili kaʻu ʻike i kā lākou mea kūʻai aku. ʻAʻole wau i manaʻo ʻo ka hapa nui o lākou e hana i kēlā no ka mea wikiwiki lākou a ʻaʻole lākou i manaʻo he hopena no kā lākou hana. Akā aia nō. Hōʻike koke nā poʻe e like me aʻu e like me Junk i ʻike ʻole mākou i kahi pitch ʻē aʻe i kā mākou pahu pahu. Minamina maoli kēlā kanaka PR - i kekahi lā i loaʻa kahi pitch maikaʻi loa no kā mākou blog.

I nehinei, ua loaʻa iaʻu kahi leka uila mai kahi PR Agency e hoʻohana nei Nā mea hana hoʻolaha PR a Meltwater. ʻAʻole wau e haʻi i ka mea hoʻouna ma muli o ka pili ʻole o ia - akā he HTML ka leka uila me nā kiʻi a he koho maikaʻi loa ma ka honua - kahi loulou wehe inoa. Ke kāomi nei i kēlā loulou, ua lawe ʻia wau i kahi pale ʻē aʻe:

hoʻoheheʻe wai-hoʻoheheʻe

Wow, kahi koho e hoʻokaʻawale inoa mai kēia mau pitch a i ʻole ʻo ka pūnaewele media holoʻokoʻa. He mana kēlā, maopopo a paʻa i ka ʻoihana PR a me Meltwater e hoʻopiʻi ʻia i kekahi e hōʻino ana i kā lākou ʻōnaehana. ʻOi aku ka hoihoi o ke koho o ka leka uila e hele mai ana mai Meltwater a i ʻole ke hoʻohuli ʻia i kāu lawelawe leka uila. ʻO ia kahi pae keu aʻe o ka hoʻopiʻi ʻana mai ka hāʻawi ʻana o ka hapa nui o nā mea kūʻai aku leka uila i ka hiki ke hele pololei i nā leka uila a i ʻole ke pale iā lākou

Inā ʻoe e alakaʻi i kahi pilina lehulehu ʻoihana a i ʻole ʻoihana hoʻolaha a makemake maoli i kāu hui e kūkulu i nā pilina (e like me ka mea e pono ai) a hoʻopaʻa lākou iā lākou, ʻo kēia ke ʻano o nā mea hana āu e pono ai no ka hoʻolaha ʻana. ʻAʻole e haʻi hou aku Loaʻa ʻo Meltwater ma mua o 350,000 mau pilina media i kā lākou waihona me kahi tona o ka ʻikepili ma kēlā me kēia e kōkua iā ʻoe e ʻike i nā influencers kūpono a me nā mea nūpepa.

meltwater-influencer-hōkeoʻikepili

Hōʻike: ʻAʻole i noi ʻia kēia pou e Meltwater, naʻu wale nō ia.

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