ʻO ka hana nui hou o Influencer Marketing - me nā laʻana

influencer makana hana

E hoʻomaka wau ma ka ʻōlelo ʻana ʻaʻole e nalo Douglas Karrka hōʻike a ka marketing influencer ma Social Media Marketing World!

He aha ka mea kūʻai aku ʻo Influencer?

ʻO ke kumu, ʻo ia ka mea e hōʻoia i nā poʻe koʻikoʻi, nā mea kākau blog a i ʻole nā ​​mea kaulana me nā ukali nui e hoʻolaha i kāu māka ma kā lākou moʻokāki pūnaewele pilikino. Maikaʻi e hana lākou ia no ka manuahi, akā ʻo ka ʻoiaʻiʻo ke uku nei ʻoe e pāʻani. He mākeke ulu kēia a hiki i nā hoʻihoʻi ke hāʻawi i kāu kūleʻa nui ke kūleʻa ke hana pololei ʻia.

Maopopo iaʻu kani iki paha kēia digital back-alley akā ʻaʻohe mea hou a malumalu paha e pili ana i kēia ʻano hoʻolaha, a i ʻole ʻo mākou e ʻoihana e makemake e kāhea hoʻolaha aku. I ka wā ma mua e lohe wale ʻoe, Ua kākoʻo ʻo Nike iā Michael Jordan or Hana ʻo Roger Federer i 71 miliona i kēlā me kēia makahiki mai nā mea kākoʻo. I ka hala ʻana o ka manawa ua ʻoi aku ka ikaika o nā ʻoihana, Ua uku ʻo Nadal i $ 525,000 e komo ai i ka wati ma ka hāmama ma Farani or Ke uku nei ʻo Tiffany & Co. iā Anne Hathaway $ 750,000 i ka Oscars. I kēia lā, aia kēia mau hui i loko pālahalaha i ke kaua ʻana e uku i ka poʻe e hoʻolaha i kā lākou huahana (e kāhea mākou he aha ia) me nā hōkū e like me Jennifer Lawrence.  

Akā, pehea e pili ana i ke koena o ka honua? Aia kekahi mau kānaka koʻikoʻi ʻē aʻe i hiki i nā mana ke uku i ke kālā e hoʻolaha i kā lākou huahana? Loaʻa i ka poʻe i blog a i loaʻa paha i nā moʻokāki kaiapili kaulana i lawa i ka mākeke e hiki ai i kahi buzz media sosial?  

Ae. A ke kūkulu ʻia nei kahi ʻoihana āpau a puni kēia ʻano hoʻolaha, i kapa ʻia ka code ka pāʻoihana kūʻai. Kāhea nā ʻoihana Fortune 500 iā ia pāʻoihana maoli, Kāhea nā ʻoihana kūʻai ʻike ʻike iā ia hoʻolaha a kaulana loa Blogger a i ʻole Influencer Outreach. ʻAʻole kēia e huikau me nā wikiō i kākoʻo ʻia a i ʻolenā tweets i kākoʻo ʻia'Paha hoʻolauna i nā leka Facebook. ʻO kēia nā pono hana i kūkulu pono ʻia i nā paepae pāpili e like me Twitter a me Facebook.

E nānā, ʻaʻole kēia mau powerhouse media media ka mea ma mua. I kahi manawa no ka ʻohana a me nā hoaaloha e kaʻana like ai i nā kiʻi a noho pili, ua lilo i kēia manawa i mea hoʻolaha maikaʻi i ka behemoth i hoʻomākaukau ʻia e hoʻokau i ka poʻe i ʻike me ka pololei ʻole i hiki ʻole ke hilinaʻi. Hoʻohana ʻia kēia mau paepae like no ke kahawai ʻana i ka ʻike mai nā ʻano nūhou like ʻole, pilikino, a me nā poʻe e hoʻolaha ana i nā huahana a puni ka hona. Akā ʻaʻole like nā ʻike āpau. Me nā influencers ma laila e hiki aku ana i miliona o ka poʻe i loko o ka helu kanaka, ua loli ka pāʻani no nā mea hoʻolaha.

Kāhea iā ia i ka mea āu e makemake ai, ʻo ka laina hina i waena o nā mana e hana ana i ka ʻike a me nā mana e hana ana i nā hoʻolaha i hoʻolālā ʻia e like me ka ʻike i hala i hala i ka wā ma mua. I kēia lā, he mea nui ia i ka Ua hōʻano hou ʻo FTC i kā lākou mau alakaʻi ma nā kākoʻo i 2009 a nā lula ma ka hoʻolaha kikohoʻe i ka makahiki 2013 Aloha a ʻino paha iā ia, he kū kānāwai ia, hana nā lama iā ia, a ke loaʻa nei nā mea hana ʻike mai ia manawa, manawa nui.

No laila, pehea e pōmaikaʻi ai kāu brand mai ke kūʻai aku influencer? ʻIke paha ʻoe inā kūpono ia no ka ʻoihana? E nānā hou i kekahi mau laʻana, polokalamu a me nā hoʻolālā e hiki ai iā ʻoe ke hoʻomaka i ka wikiwiki o ke kūʻai aku kamepiula.

Nā Laʻana Hoʻohui Influencer

Kaukaʻi ʻia i kāu moʻohelu kālā hiki iā ʻoe ke keiki kahi kaulana, puka pāpāho, blog a i ʻole he kanaka makemake nui ʻia ma Facebook. E nānā hou i kekahi mau laʻana o kēia mau mea e hoʻomaopopo pono ai i ka hana ʻana o ka marketing influencer.

  • Kauwai - E kiʻi iā Pixiwoo, he mau kaikuahine lākou he 1.7 miliona mau ukali makemake i ka make-up. Holo ka mekeke make-up kikohoʻe manuahi a hoʻonoho ʻia iā lākou iho ma o kā lākou blog, kahawai Youtube, a me nā lima lawelawe media e like me ka poʻe loea i ka make-up. Hoʻomaopopo i ka HANA ME US: Nīnau nīnau ʻoihana… ma ka ʻaoʻao e pili ana iaʻu.

  • Nails - Pinterest o kekahi o nā mākeke mana nui loa ma ka pūnaewele. Nui Nā PinPro's e like me koʻu makemake e kāhea iā lākou, he mau miliona o ka poʻe ukali a me kahi mana ikaika ma luna o nā hana kūʻai i loko o laila nā kaiāulu. Komo ʻO Kate Arends, kahi PinPro me ka 2.6 miliona mau ukali a me ka mana nui i ka mahele nani a me nā ʻano. Holo ʻo Kate a Papa huahana ma kāna Pinterest kēlā me kēia me kahi loulou ma kahi e kūʻai ai i ka mea.

ʻ Productlelo huahana ʻo Kate Arends Pinterest

  • Twitter - ʻO Twitter ka ʻāina o ka palena 140-character, akā ʻaʻole kēia i kāohi i mau tausani o nā powerhouse kaiāulu koʻikoʻi mai ka hōʻea ʻana i miliona o nā mea kūʻai aku no kā lākou lama. E laʻana @MrScottEddy - ka Global Brand Ambassador no @Zipkick - he polokalamu hoʻāʻo huakaʻi. Me ka hapalua miliona mau ukali, hiki iā ʻoe ke ʻike no ke aha he PR maikaʻi loa no Zipkick!

scott-eddy-zipkick-ʻelele

  • Facebook - Ma kahi kokoke i nā influencer ma kekahi pūnaewele he Facebook. ʻAʻole ʻo Facebook ke kumu mua o ka mana o ka poʻe kūʻai, akā he mea hoʻohui ikaika ia i ka arsenal influencer. Inā ʻoe e uku no kahi influencer e kau ana lākou i ka ʻike ma nā kahawai āpau, me Facebook. Me ka laulā o ka ʻike ʻike, he paahana leka uila nui kēia paepae. Hiki ke ʻike ʻia kekahi laʻana o kēia me Sydney Leroux, ka mea pâʻani pôpeku mekala 'Olumepika.

Hoʻohana ʻo Sydney Leroux i kāna twitter a me Facebook e paipai i ka inu haʻuki ʻo Body Armor.

  • waina - Wina kaulana (306K) ʻO Megan Cignoli hana ia no kekahi mau lama ma Vine, me ka hoʻomohala ʻana i kēia wikiō Vine no Warner's Bras. Wahi a AdAge, ua hoʻomaka lākou i kā lākou huakaʻi #getcomfortable me ka poʻe ukali ʻole a hoʻopau me ka kokoke i 5,000. ʻO ka nui o nā hana kaiaulu kokoke i 500,000 makemake, ʻōlelo a revine, a hiki i ka 9.8 miliona paha.

  • Blogs - Ua noi anei ʻoe Douglas Karr e pili ana i Martech Zone's hoʻohuli manaʻo? Ua lilo ia i wahi kikowaena ma ka pūnaewele no ka poʻe kālepa e noiʻi ana a i ʻole ke hoʻoholo nei i kā lākou koho kūʻai kūʻai aku. Martech Zone he ʻoihana ulu ulu ma hope o ia, DK New Media, nāna e kōkua i nā mana nui a me nā ʻoihana ʻenehana kūʻai e ulu i kā lākou māhele mākeke. Kūkākūkā pū lākou me nā mea hoʻopukapuka e pili ana i nā manawa hoʻopukapuka, noiʻi hoʻokūkū, a me nā mea ʻē aʻe. Ma ka ʻaoʻao hoʻolaha, kikoʻī ʻo Doug i kāna pūnaewele a me kāna huakaʻi kaiāulu a hāʻawi i kahi ala maʻalahi no nā māka e launa pū.

Nā Kūkākūkā ʻenehana ʻoihana kūʻai

  • Instagram: @Swope mamao ia mai kahi influencer kiʻekiʻe loa ma Instagram, akā hoʻomau ʻo ia i kahi 250K mahalo loa ma hope. Me kēlā ʻano helu hiki ke ʻike ʻia kou māka a pōmaikaʻi ʻia mai kahi hopena hopena maikaʻi loa. ʻO @Swope kahi ʻōpio, ʻoi aku ka nui o ka lehulehu o ka pāʻina e ukali nei no laila ua hoʻokau maikaʻi ʻia kēia hoʻolaha e Moet & Chandon a loaʻa kokoke i nā like me 7.5K.

Hoʻoikaika Instagram Influencer Campaign

Ma hea ʻoe e ʻike ai i nā Influencers?

ʻIke ʻoe i kēia manawa aia nā influencers ma waho a hoʻohana nā māka iā lākou, akā ʻike ʻoe pehea? E ʻōlelo wale ʻoe aia kahi ala maʻalahi a me kahi ala paʻakikī. ʻO ke ala paʻakikī ka hana mua i hoʻohana ʻia i ka ʻoihana, ka noiʻi. ʻO ke ʻano maʻamau o ka ʻimi ʻana i nā hola he nui, kāhea, hoʻohuli, kūkā ʻana, ka mālama ʻana i ka ʻike, ka hoʻokō ʻana, ka huli ʻana a me ke ana ʻana. Hiki i kēia ke lilo i mea koʻikoʻi a hana pinepine i kekahi poʻe e hana nei i ka manawa holoʻokoʻa e hoʻokō. E noi i kekahi PR, SEO, pili kaiaulu a i ʻole nā ​​ʻenehana mākeke ʻē aʻe a e haʻi lākou iā ʻoe i ka manawa e hoʻopau ai i kēia ʻano o ke kūʻai aku.  

Ma hope 5 mau makahiki i hala aku nei ua hoʻolaʻa ka ʻoihana SEO aʻu i mālama ai i kahi limahana no ka ʻimi a kāhea aku i nā mea kākau blog a me kahi mea ʻē aʻe e kūkā, e hoʻokele a e hāhai i kahi hoʻouka kaua ... no hoʻokahi wale nō mea kūʻai aku! ʻO Jeff Foster, Luna Nui o ʻO Tomoson.

Mai loko mai o ka hoka e ʻike & launa aku i nā influencers ma ke ʻano kūpono a i ka manawa kūpono, ua hoʻomaka nā mākeke influencer e hana. Ua kūkulu nā ʻoihana i nā anuu i ʻae ʻia:

  1. Hoʻokomo nā Influencers i kahi inoa a hōʻike i kā lākou poʻe kaiaulu a me ka holo pūnaewele.
  2. Nā mana e kūʻai i nā hoʻolaha i kākoʻo ʻia me ke kaomi o kahi pihi.

 

ʻO nā wahi i makemake nui ʻia nā mākeke influencer ʻo:

ʻO Tomoson

ʻO Tomoson ʻae i nā māka e kau i ka ʻike i ka pono i hana ʻia a pili i nā mea nūhou e pili ana no ka ʻatikala. Mālama kēia i nā lā o ka hana a kōkua i ka laikini e hoʻoliʻiliʻi i ka mea kākau pono. Aia nā mea kākau blog koʻikoʻi ma ka manamana lima o nā mana ma Tomoson.com Kēlā me kēlā me kēia ʻikepili e hōʻike ana i kā lākou helu nui a me nā mākeke.

Polokalamu Hoʻolālā Influencer

Aia kekahi polokalamu ma waho e ʻae i nā mea kūʻai aku e ʻike kikoʻī i ka poʻe koʻikoʻi ma ka pāpili kaiaulu. ʻAʻole like me nā mākeke i luna aʻe nei, ʻo nā mea kākau blog āu e ʻike ai ma o kēia mau pono polokalamu ʻaʻole i opt-in. ʻAʻole kau inoa kēia poʻe koʻikoʻi iā lākou iho a ʻōlelo ʻAe makemake wau e hana i kahi pou i kākoʻo ʻia”No $ 500. Ke kolo nei ka polokalamu ma o ka pūnaewele, e ʻimi ana i nā ukali kiʻekiʻe a me nā holo pūnaewele kiʻekiʻe. I ka manawa i hōʻuluʻulu ʻia, ʻae kēia i nā māka e loaʻa maʻalahi a kikoo i kēia mau influencers.

ʻImi ʻo Tomoson

On ʻO Tomoson ʻoi aku ka maʻalahi o ka loaʻa ʻana o nā mea kākau blog koʻikoʻi wale nō akā nā mea nūpepa e pili pono ana, mākaukau e kākau i nā ʻike hoihoi a sharable no kāu huahana.

Hoʻolālā Hoʻolālā Influencer

Ke manaʻo ʻoe i ka hoʻolālā, pono ʻoe e noʻonoʻo mua i kāu māka. ʻO wai kāu helu helu kanaka, a he aha kā lākou leʻaleʻa? ʻO wai ʻoe e hoʻāʻo nei e kiʻi? ʻO ka Mommy blogger e makemake nei e hana a hoʻolilo i kona mau lā i ka ʻume ʻana ma Pinterest? ʻO ka mea huakaʻi kālā nui nāna e hoʻonohonoho i ka ʻimi ʻana i kahi kiʻi Instagram maikaʻi loa. A i ʻole ke kaikamahine ʻōpio e aʻo nei i ka mea make-up e ʻoi aku ka maikaʻi me kāna ʻili ma Youtube. ʻO nā mea āpau e pili ana i ka brand a me ka pahuhopu. Hiki i nā Influencers ke koho ikaika i ke kūʻai aku ʻana uila ke hoʻohana pono ʻia a maikaʻi, hoʻouluulu, hoʻomākeʻaka, a i ʻole ka maikaʻi o ka ʻike i hāʻawi ʻia i ka helu kanaka pono.

E laʻa iā Marriott, ua loaʻa iā lākou he 8 mau blog ʻoi loa me ke kōkua o Diamond PR, hāʻawi iā lākou i nā hōkele hōkele ma Florida a hāʻawi iā lākou e hauʻoli i ka mea a lākou e makemake ai e like me kā lākou pono iho. Ma hope o kā lākou leʻaleʻa i nā ʻeli manuahi ua hele lākou ma kā lākou kahawai a haʻi i ka honua i kā lākou mau hana kupaianaha ma kēlā me kēia wahi o ko lākou Florida Marriott.

Ke kūʻai aku ʻoe i kahi ʻike (ma mua o kahi huahana) e like me Marriott, ua ʻike lākou he ʻoi aku ka maikaʻi e waiho i ka poʻe influencers me ka manuahi a haʻi i ka honua e pili ana iā ia. He taktika nui loa kēia a me kahi hoʻokō ʻono loa. Kahoohanohano hōʻike i nā hopena o kēia hoʻolaha e like me:

  • Loaʻa iā 39 mau memo blog
  • Hoʻohui ʻia nā nūhou 8 i hōʻea i 1,043,400 mau malihini kipa mahina
  • ka #BloggingFL Ua hōʻea ka hashtag ma kahi o 8 miliona mau manawa palena manawa Twitter
  • Ma o Facebook a me Instagram, ua aneane hiki i ka 30,000 mau mea nūpepa ma o kā lākou mau ukali ponoʻī

ʻO kekahi laʻana maikaʻi i ka wā a Wendy's i hoʻolei ai i hope, e launa ʻana i ka makuahine a me nā mea kākau kiʻi / ʻano e hāʻawi iā lākou i kahi coupon frosty manuahi. ʻO ka pahuhopu e paipai i ka loaʻa ʻana o ka hau i nā waffle cones. Ua noi ʻia kēlā me kēia nūpepa e kau i ka ʻike i loko me ka hoʻowalewale ʻana i nā mea i ʻike ʻia me nā hoʻomanaʻo maikaʻi i hoʻihoʻi ʻia e ka leʻaleʻa ʻana i ka hau a Wendy. Nui ka helu o Wendy's ma luna o kēia me nā ʻike maikaʻi i kaʻana like ʻia ma nā pūnaewele kaiaulu.

ʻO ke kī i ka kūleʻa ke hoʻohana ʻana i ka marketing influencer ke ʻike nei i kāu māka a me kāu mākeke i loko i waho. Pono ʻoe e ʻike i kā lākou makemake / makemake ʻole, nā makemake a me nā makemake. ʻO nā influencers uila he mea hoʻonui wale ia i nā mea hoʻonui. ʻO ka mea nui i ka ROI a me ka hōʻea ʻana o ka leka ka maikaʻi o ka ʻike, a me ke kuhikuhi o ka hoʻolauna. Inā hāʻawi ʻoe i ka ʻike GREAT a kau i ka bullseye ʻike ʻoe e kīkēkē iā ia mai ka pāka.

3 Comments

  1. 1

    Aloha au iā Tomoson! Hoʻohana wau iā lākou i nā manawa āpau e kiʻi i nā huahana weliweli e loiloi no kaʻu poʻe pā a he ʻike maikaʻi loa ia. Ua hoʻopau wau i kaʻu hōʻike 29th no lākou.

  2. 2

    He mea hoʻoikaika wau ma Tomoson a hauʻoli lākou i ka hana pū ʻana. Ua hana wau i nā loiloi pono he nui no lākou a ʻaʻohe oʻu hoʻopiʻi. ʻO nā hui e hana pū ana me Tomoson he mea kupaianaha ka hana pū ʻana pū kekahi.

  3. 3

    ʻAtikala maikaʻi - Ua pāʻani wau a puni me kekahi o nā paepae i ʻōlelo ʻia ma ka pou a me Grouphigh (maikaʻi no ka loaʻa ʻana o nā blog koʻikoʻi). Nā manaʻo e pili ana i nā ala maikaʻi loa i ka loaʻa ʻana o nā influencers ma nā anuu e like me Snapchat a i ʻole ʻo Tumblr?

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