InfluencerActive: E ʻike maʻalahi i nā B2B Influencers No kāu Hoʻolaha Hoʻolaha Influencer Hou
I kēia lā, ua hui pū wau ma luna o 100 mau influencers B2B ʻē aʻe i ka hoʻokumu ʻana o Hoʻoikaika Influencer. ʻO kēia ka B2B influencer mākeke kikohoʻe mua loa no nā B2B a i ʻole B2C brand e ʻike a hoʻolimalima pololei i nā influencers. Kū hoʻokahi ka mākeke influencer ʻoihana lawelawe honua āpau no ka mea hoʻohui ia i nā mea kālepa inoa me nā influencers curated nāna i kūkulu i kahi kūlana koʻikoʻi a hilinaʻi hoʻi ma nā kahawai like ʻole. Hoʻokumu ʻia ka ʻoihana e Anthony James ("AJ"), ka mea i aneane 30 mau makahiki o ke kūʻai aku ʻana ʻike a ʻo ia iho kahi influencer kaulana me nā mea i ʻoi aku 2 miliona mau ukali ma LinkedIn.
ʻO ka loaʻa ʻana o nā Influencers kahi pilikia
No nā mea kālepa honua, ke loaʻa nei ka influencer kūpono e hoʻokiʻekiʻe i ka laikini a uku i ka uku e makemake ai lākou he pilikia ma ka influencer marketing, ʻoi loa no SMBs. Eia nō naʻe, kaupalena ʻia nā māka B2B i ke kāomi ʻana i ka marketing influencer a hilinaʻi pinepine i nā pou i kākoʻo ʻia a i ʻole ka hoʻolaha ʻana, hiki ke lilo i kumukūʻai a me ka ʻole. Hoʻolālā ʻia ka hoʻonui lilo nui i ka marketing influencer, akā ʻo ka loaʻa ʻana o nā influencers kūpono ke lilo i mea paʻakikī no nā ʻoihana.
Hiki i ka Influencer Active ke kōkua i ka hopena i ka hopena ma o ka hāʻawi ʻana iā ʻoe i kahi wahi kūʻai lehulehu o nā influencers vetted i hiki ke kānana maʻalahi. ʻO ka anuu:
- Hāʻawi i kahi ʻikepili o ka influencer a me kā lākou mōhai - me ka uku mōakāka.
- Hiki i nā Influencers ke hāʻawi i nā mōhai e launa pū me ka ʻōlelo ʻana, nā hōʻike ʻike ʻike, nā hana kūʻai ʻike ʻike, ka hoʻolaha ʻana i ka pāpili kaiaulu, a i ʻole nā mea āpau a lākou e hāʻawi ai.
- Hoʻomaʻalahi i ke kaʻina hana no nā mea kūʻai aku ʻo B2B e ʻike i ka influencer kūpono i ka ʻoihana kūleʻa kūpono i kahi ala ʻoi aku ke kumu kūʻai e kākoʻo ai i kā lākou alakaʻi-gen a me nā hoʻolaha hoʻolaha.
- Democratize i ke komo ʻana i nā influencers a hāʻawi i kahi ala egalitary ʻoi aku e kiʻi a komo iā lākou i nā ʻāina 11, ka US, Asia-Pākīpika, a me ʻEulopa. Hāʻawi ia i kahi pae mua i hui ʻia o 30+ miliona mau kānaka a me kahi pae o 150 + miliona mau kānaka - nā helu e ulu nei i kēlā me kēia lā.
- Hāʻawi ke hāʻawi i ke kamaʻilio pololei mai ka mea kūʻai aku i kēlā me kēia influencer a me kahi hana maʻalahi no ka hoʻohui ʻana iā lākou i kahi papahana kūʻai e hoʻonui i ka hopena.
- Hāʻawi i kahi wahi ulu hou no ka ʻoihana MarTech ma o ka hoʻopili ʻana i nā influencers ʻoihana (B2B) me nā mea kūʻai aku B2B. I ka wā ma mua, ʻaʻole hiki i nā influencers B2B ke kālepa aku i kā lākou mau pūnaewele no ka mea o nā kapu o LinkedIn, a ʻo ke ala wale nō e hiki ai i ka mea influencer ke hoʻokaʻawale iā LinkedIn ma o nā mōhai e like me nā hoʻolālā InMail. ʻO nā pou i kākoʻo ʻia ma LI he waiwai a maikaʻi ʻole.
ʻO ka mea ʻoi loa, ʻaʻohe uku o ke kau inoa a i ʻole pono e kau i nā pōkole i hānai ʻia e kahi mea waena. Kū pololei ka hoʻopili ma waena o ka ʻoihana a me ka influencer, a aia kahi kumukūʻai inā ʻaelike kahi influencer e komo.