Nā B2B Ke kūʻai aku ʻana ʻike ʻike ʻike
Ua hoʻohiehie ka maʻi ahulau i nā ʻano kūʻai aku o nā mea kūʻai aku e like me ka hoʻololi ʻana o nā ʻoihana i nā hana a ke aupuni i hana ʻia e hoʻāʻo e pale i ka hoʻolaha wikiwiki ʻana o COVID-19. I ka paʻa ʻana o nā ʻaha kūkā, neʻe nā mea kūʻai aku ʻo B2B i ka pūnaewele no ka ʻike a me nā kumuwaiwai ʻike e kōkua iā lākou ma o ka nā pae o ka huakaʻi a ka mea kūʻai aku B2B.
Ua hui pū ka hui ma Digital Marketing Philippines i kēia infographic, Nā B2B Kūʻai Manaʻo ʻike ʻike ma 2021 kalaiwa ia home 7 kū i ke kikowaena o ka pehea i pane ai nā mea kūʻai aku ʻike B2B i ka ʻoihana a me nā loli.
- Ua lilo i ʻike nui ʻia ka ʻike - ua lilo ka māhele a me ka pilikino i mea nui e like me ka nānā ʻana o nā mea kālepa e hāʻawi i kahi ʻike i makemake ʻia. Hoʻopili ʻia ka hoʻokele ʻike me nā papa hana automation marketing a me ka ʻike ʻimi hoʻopunipuni i ka ʻenehana pono e hana a hoʻonui i kēia mau ʻike i makemake ʻia.
- Ua lilo ka ʻike i mea hou aku a me ka ʻike - leo, wikiō, hoʻolalelale, calculator, gamification, augmented reality, a me virtual reality e hoʻonui ana i ka ʻike o ka mea kūʻai mai ʻo B2B ... kōkua iā lākou e alakaʻi iā lākou i ka hoʻololi ʻana.
- Hoʻohana ʻikepili ma o Mobile - ʻAʻole lawa ia e kūkulu i kahi pūnaewele pane e ʻike ʻia ma kahi hāmeʻa ma hope o ke kūkulu ʻana i kāu ʻoneki. Ke hoʻololi nei ka nui o nā cmopanies i ka ʻike i ka ʻike a lākou e lawe nei i nā malihini kipa pūnaewele.
- Ke kūʻai aku ʻana i ka ʻike ma nā kaha lehulehu - Ke hui nei i nā malihini kipa ma kahi a lākou e lilo nei i mea koʻikoʻi no ka mea he waiwai palena ʻole kā B2B poʻe kūʻai. Inā kou mea kūʻai mai i loko o kahi kaiāulu, e launa pū ana me lākou he mea nui. Inā lākou ma ka leo (e laʻa. Podcast), e hāʻawi ana i ka ʻike ma laila e pono ai. Inā lākou ma ka wikiō, pono paha kāu ʻikepili ma YouTube pū kekahi.
- Hoʻomoe ʻia ka mākaʻi ʻike ʻike e ka mana kumuhana - He kūpono ʻole nā kahawai pau ʻole o ka ʻike i nā ʻoihana e kūkulu i kikowaena, kikowaena pūnaewele piha hāʻawi ia ʻike ʻike, loea, a hilinaʻi hoʻi i ka ʻike i nā mea kūʻai aku hiki ke ʻimi nei i nā hopena i kā lākou mau pilikia ʻoihana.
- Ke kūʻai aku ʻana i ka ʻike ʻana me ka Leveraging Partner Operations - ʻO ka hoʻohana ʻana i nā pilina a me ka hoʻolaha ʻana i ka ʻike i ka mea i koho ʻia he ala kūpono a me ka maikaʻi o ka hoʻokele ʻana i nā hopena ʻoihana.
- Ke kūʻai aku ʻana i ka ʻike me kahi lawelawe i waho - Ma mua o ka hapalua o nā ʻoihana B2B āpau i hāʻawi aku i kā lākou ʻike devleopment - hoʻolimalima i nā loea i loaʻa ka noiʻi, hoʻolālā, kope kope ʻana, a me nā hiki ke hoʻokō ʻole ʻia kūloko paha i loko.
ʻO ke kōkua ʻana i nā brand hyperfocus a hoʻomohala i nā hoʻolālā kūʻai ʻike ma nā kahawai āpau a me nā mea waena kaʻu hana punahele me nā mea kūʻai aku. Nui loa nā ʻoihana i kahi ala o ka ʻike i nele i kahi hoʻolālā kikowaena e hoʻokau i nā hopena ʻoihana maoli. ʻO ka ʻehu a pule ke hoʻokokoke ʻana i ka hoʻomohala ʻike (e laʻa me. X mau memo blog i kēlā me kēia pule) ʻaʻole kōkua i kāu ʻoihana… ke hana nei i ka walaʻau a me ka huikau wale nō.
Manaʻo ʻole e launa iaʻu inā makemake ʻoe i ke kōkua. Ua kōkua mākou i nā ʻoihana B2B liʻiliʻi ma o nā ʻoihana ʻoihana e hoʻomohala i kā lākou ʻōnaehana kūʻai ʻike e hoʻokau i nā hopena i ana ʻia. ʻAʻole ia he kaʻina maʻalahi, akā maikaʻi ka hua ʻana i hiki i kāu ʻoihana ke kūkulu i ke kūlike a me ke kumu ma hope o nā ʻike āpau a lākou e hoʻomohala ai, e hoʻohou a e hoʻohou ai hoʻi.
Eia ka infographic piha mai Digital Marketing Philippines: