Kūleʻa ʻoihana: ʻO ka limahana o ka hōkū ʻo Intel ... kahi mea hana

Pana ʻia ʻo 2012 11 22 ma 1.03.47 PM

I koʻu ʻike mua ʻana i ka hoʻolaha Intel hou, ua papa ʻia au ... no 20 mau makahiki ʻo ka mea wale nō aʻu e ʻike ai e pili ana iā Intel ka logo, ke kani, a me ka Pūʻulu Man Blue. Kaomi aku inā ʻaʻole ʻoe ʻike i ka ʻO Intel Star Kalepa:

ʻO ka hope loa! ʻAʻole hūnā kahi ʻoihana ʻenehana nui ma hope o kahi logo kūʻai, slogan a i ʻole gimmicky. Akā auwe, ʻo ia nō ʻaʻole ka hihia - He mea kupaianaha a Intel kiʻi ʻoniʻoni hou ʻia me he mea hana keaka e pani ana i ka limahana maoli - Ajay Bhatt.

He manawa kūpono nalo! He hoʻolaha maikaʻi ia a ʻoihana kūwaho hoʻi ... akā me ka ʻole o ka limahana maoli i ka hoʻokūkū ʻia ʻana i ia mea, ʻaʻole ia e 'kani' maoli. ʻO ka hana maikaʻi ma ka India mustere stereotypical kekahi. ʻO ke kiʻi ma ʻO kā Bio Bio Ajay Bhatt ʻaʻohe ou. ʻO Ding, ding, duh ding!

10 Comments

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      I’m surprised that a commercial that is spotlighting your employees… with a REAL employee’s name and actual accomplishments… is using an actor. How cool would it have been to have the real Ajay Bhatt in the commercial, along with some great T-shirts of him as well!

      Thanks for commenting Dan, Jim!
      Doug

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    I am with you Doug, in an age of authenticity, Intel should have chosen to be authentic. Love the concept, that smart people, can be rock stars based on their accomplishments, not their looks.

    But the message doesn’t ring true. They value AJay, but don’t want him on camera, hiring a polished, but empty headed actor to play him.

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    It’s great fun watching the ad but yeah I agree that real persons should have been featured…..however since its difficult to act, every one can not suit the role and demand of a ad film….

    No issues….

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