ʻO kaʻikepili mea kūʻai aku pono ʻoe e nānā i kāu ʻike pilina

ke kūʻai aku nei nā mea kūʻai aku me ka pūnaewele

ʻOiai hiki iā mākou āpau, no ka hapa nui, ke ʻae he mea ʻole ka mea kamaʻilio me ka mea hou ʻole. ʻO ka hapa nui ʻano o ka ʻike pili ʻae i nā māka e hōʻiliʻili i ka nui o ka ʻike ma ka poʻe kūʻai - ka ʻike i hiki ke hoʻohana ʻia e lawelawe pono ai i nā pono o nā mea kūʻai aku a kōkua me nā hana kūʻai aku e hiki mai ana. Hoʻokahi mea i hakakā a ka nui o nā mea kālepa, akā naʻe, ke hoʻoholo nei i ke ʻano o ka ʻike a lākou e makemake ai e ʻohiʻohi me kā lākou ʻike pili. I ka hopena, he mea ia o ka pane ʻana i kēia nīnau gula: "He aha nā ʻikepili mea kūʻai aku e lilo i mea pono loa i ka pahuhopu hopena o ka ʻoihana?" Eia kekahi mau manaʻo no ka ʻikepili mea kūʻai aku kūpono loa e hoʻomaka i ka huli ʻana i ka wā o ka hoʻolaha pākuʻi ʻike e hiki mai ana.

Hoʻokaʻaʻike Information

ʻIke paha i ka hōʻiliʻili ʻana i nā inoa i nā leka uila a me nā helu kelepona, akā e kahaha paha ʻoe i ka nui o ka poʻe e hana ʻole ana i kēia. Aia kekahi mau mana i waho e hana i nā ʻikepili interellable maʻemaʻe wale nō no ka ʻike o ka brand. no laila hoʻopau ʻia ka hōʻiliʻili ʻikepili ma lalo o ke kapeta.

Inā he pāʻani a i ʻole he leʻaleʻa hoʻopihapiha hoʻopihapiha hoʻopihapiha hoʻopihapiha, hiki i kāu mīkini ke loaʻa ka pōmaikaʻi mai ka hōʻiliʻili ʻana i kēlā ʻike. Ma lalo o ka laina, e paʻa paha kāu māka i kahi hoʻolaha nui āu e makemake ai i nā mea kākoʻo brand (e like me nā mea i launa pū me kāu polokalamu) e ʻike e pili ana iā ia. A ʻaʻole wale ʻoe makemake e ʻike lākou e pili ana ia, akā makemake ʻoe e hoʻohana maoli lākou i ka hoʻolaila ke kūʻai aku lākou ma kāu hale kūʻai.

I kēia manawa, ʻike wau he mau manawa ke ʻaʻole ia he "noʻonoʻo" e nīnau no ka ʻike pili. Loaʻa iaʻu. Ma mua (a ma hope paha) e pāʻani ana i kahi pāʻani, ʻaʻohe mea makemake maoli e kaʻana like i kā lākou ʻike. ʻOiai ʻike ʻoe e hoʻohana i ka ʻike pili i nā mea kūʻai aku ma ke ʻano kaulike, kū kānāwai, mahalo, nui nō nā mea kūʻai aku hopohopo ʻaʻole ʻoe. ʻO ka mea pōmaikaʻi, aia kekahi mea hiki iā ʻoe ke hana i kōkua nui no nā mana he nui aʻu i hana pū ai - a ke hāʻawi nei i kahi ʻano hoʻoulu i ka hoʻihoʻi no ka ʻike pili maʻamau. Ma hope o nā mea āpau, pehea e hiki ai iā lākou ke kūʻai i kā lākou makana a makana paha inā ʻaʻole maopopo iā mākou ʻo wai lākou?

Hiki i nā mea hōʻeuʻeu ke nui a liʻiliʻi paha e like me ka manaʻo o kāu brand. Ma hope o ka pāʻani ʻana i kahi pāʻani a i ʻole ke nānā ʻana i kahi pōkole (ʻo nā mea āpau o kāu ʻike pili, ʻoiaʻiʻo), hiki iā ʻoe ke nīnau inā makemake lākou e koho i kahi manawa e lanakila i kahi makana nui a i ʻole opt-in e loaʻa ai kahi coupon a makana paha. . ʻO ka mea maʻamau, ʻo ke kiko o kēia mau mea āpau ka poʻe makemake i nā mea manuahi (a i ʻole loaʻa ka manawa e lanakila ai i nā mea manuahi). E makemake nui nā mea kūʻai aku e hāʻawi i kā lākou ʻike i mea e hoʻopili aku ai iā lākou e pili ana i kā lākou mau manaʻo hoʻoikaika.

Ke Kaʻina Haʻawina

Kū hoʻokahi i ka Google Analytics, ʻo ka hulina hanana ka huli ʻana o ka hana ma nā mea pilina o ka pūnaewele o kāu brand. Hiki i kēia mau hana (a i ʻole nā ​​"hanana") ke ʻano o kekahi ʻano o ka launa pū - nā mea āpau mai ka pā ʻana i ke pihi pāʻani / hoʻomaha ma ke wikiō, haʻalele i kahi palapala, waiho i kahi palapala, hōʻoluʻolu i kahi pāʻani, hoʻoiho i kahi faila, a pēlā aku. . ʻAneʻane like a me nā launa pū ʻana ma ka pāpaho pāʻoihana o kāu brand i helu ʻia he "hanana."

He aha ka mea e kōkua nui ai i ka hanana ʻana i ka hanana i hāʻawi ʻia i ka ʻike maikaʻi i ka ʻike ʻana o kāu mea kūʻai aku i kāu pūnaewele a me ka hoihoi o lākou i kāu ʻike. Inā hōʻike ka hualoaʻa hanana i ka paʻi wale ʻana o ka poʻe i ke pihi pāʻani ma kahi pāʻani, hiki ke lilo i hōʻailona e luʻuluʻu ka pāʻani a ʻaʻole lawa paha ka paʻakikī. Ma ka ʻaoʻao hoʻohuli, hiki i kekahi mau hana “pāʻani” ke hōʻike he leʻaleʻa maoli ka poʻe i ka pāʻani ma kāu pūnaewele. Pēlā nō, ʻaʻole ʻike ʻia ka lawa ʻana o nā hanana / hoʻoiho "hoʻoiho" i hōʻailona maikaʻi loa ʻaʻole hoihoi a pono ʻole paha ka hoʻoiho ʻana i nā ʻike hoʻoiho (kahi alakaʻi e, wikiō, a pēlā aku). Ke loaʻa i kēia mau ʻikepili kēia ʻano ʻikepili, hiki iā lākou ke hana i nā hoʻomaikaʻi koʻikoʻi i kā lākou ʻike, a me kā lākou papahana hoʻolālā holoʻokoʻa.

Hiki ke maʻalahi iki ka hoʻopili ʻana i ka huli ʻana i ka hanana i kāu pūnaewele, akā mahalo, nui nā alakaʻi pehea e alakaʻi ai (me ka hoʻokahi ma Google) hiki ke kōkua iā ʻoe hoʻokō i ka hanana hanana GA maʻalahi wale Aia kekahi mau alakaʻi maikaʻi loa e pili ana i ke kiʻi ʻana a me ka heluhelu ʻana i nā hōʻike mai GA ma nā hanana āu i nānā ai.

Nā Pane koho lehulehu

ʻO ke ʻano hope loa o ka ʻikepili mea kūʻai aku paipai nui wau i ka huli ʻana he mau pane he nui i nā nīnau, nā ana a me nā loiloi. ʻIke nō, ʻokoʻa loa nā nīnau koho (a me nā pane) he nui, akā aia he mau ala 2 e hiki ai i ka pane ʻana i nā hāʻina koho ke kōkua i kāu brand. No hoʻokahi, e like me ka ʻimi hanana, nā nīnau a me nā pane he nui e hāʻawi i kāu lepili i kahi manaʻo ʻoi aku ka makemake o ka hapanui o nā mea kūʻai mai a ʻoe. Ma ka hāʻawi ʻana i kāu mea kūʻai aku i kekahi mau koho palena palena ʻole e koho mai (i loko o kāu quiz a ana paha), ʻae iā ʻoe e hoʻokaʻawale i kēlā me kēia pane me ka pākēneka; i hiki iā ʻoe ke hōʻuluʻulu i kekahi mau mea kūʻai aku e kā lākou pane kikoʻī. ʻO kahi laʻana: Inā ʻoe e nīnau i ka nīnau, "ʻo wai o kēia mau kala inā punahele ʻoe?" a hāʻawi ʻoe i 4 mau pane hiki (ʻulaʻula, polū, ʻōmaʻomaʻo, melemele), hiki iā ʻoe ke hoʻoholo i ke kala i makemake nui ʻia e ka nui o ka poʻe i koho i kekahi pane. ʻAʻole hiki ke hana ʻia kēia me nā pane hoʻopihapiha piha.

ʻO kekahi kumu e hiki ai ke lilo i ka pane ʻana i nā hāʻina koho he hiki ke hoʻohana hou ʻia i nā mea hoʻohana kikoʻī i hāʻawi i kahi pane (Ex: e huki ana i ka papa inoa o nā mea hoʻohana i pane me kā lākou kala punahele ma ke ʻano he "ʻulaʻula"). ʻAe ʻia nā māka e kālele i kā lākou mau hana kālepa i nā mea hoʻohana kikoʻī i kēlā mahele - inā ma o ke kūʻai aku ʻana i ka leka uila, leka uila a i ʻole kelepona kelepona Hoʻohui, ʻike paha ʻoe i nā mea kūʻai aku i pane ʻia me kahi pane i loaʻa kekahi mau ʻano maʻamau e ʻae ʻia. ʻO kekahi o nā nīnau koho koho nui he nui hiki iā ʻoe ke nīnau pinepine e pili ana: kūʻai i ka manawa manawa, ka inoa makemake, ka inoa o kēia manawa - nā mea e kōkua i nā kūkākūkā e hiki mai ana.

He mea ʻole ka pahuhopu nui o kāu ʻike pili, ʻo ka hōʻiliʻili ʻana i nā ʻikepili ma nā ʻano āpau o ka launa ʻana o ka mea kūʻai aku ka mea e pono ai. Me nā mea hoʻokūkū hou e kupu aʻe ana i kēlā me kēia lā, ʻaiʻē ʻoe i kāu māka e ʻike ʻo wai nā mea kūʻai aku a me nā mea a lākou e makemake ai. ʻO ka holomua i ka ʻenehana ʻaʻole i hiki ke hōʻiliʻili i kēia ʻikepili, akā ua maʻalahi ka maʻalahi e hana pēlā. Me nā kumuwaiwai āpau i loaʻa i ka poʻe kālepa, ʻaʻohe kumu e hōʻike ʻole i nā mea āpau.

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