He aha ka Marketing Interactive?

kālepa pākaʻina

Nīnau ka hoa aloha, ʻo Pat Coyle, he aha kēia ʻo Interactive Marketing?

ʻO Wikipedia ka wehewehe aʻe:

ʻO Interactive Marketing e pili ana i ka loli e ulu ana i ke kūʻai aku ʻana kahi i neʻe ai ke kūʻai aku ʻana mai kahi hana i hoʻokumu ʻia i kahi kamaʻilio. ʻO ka wehewehe ʻana o ka mākeke kūkā kamaʻilio e pili ana iā John Deighton ma Harvard, nāna i ʻōlelo he hiki ke kamaʻilio kūkākūkā e kamaʻilio me ka mea kūʻai aku, e hoʻomanaʻo i ka mea a ka mea kūʻai aku i ʻōlelo ai a kamaʻilio hou aku i ka mea kūʻai aku ma ke ʻano e hoʻomanaʻo mākou i ka mea a ka mea kūʻai aku i haʻi mai ai iā mākou 1996).

ʻAʻole like ka mākau kūkā kamaʻilio me ke kālepa pūnaewele, ʻoiai ke kōkua ʻia nei nā kaʻina hana e ka ʻenehana pūnaewele. Ua maʻalahi ka hiki ke hoʻomanaʻo i ka mea a ka mea kūʻai aku i maʻalahi ai ke hiki iā mākou ke hōʻiliʻili i ka ʻike o ka mea kūʻai aku ma ka pūnaewele a hiki iā mākou ke kamaʻilio me kā mākou mea kūʻai aku me ka maʻalahi e hoʻohana ana i ka wikiwiki o ka pūnaewele. ʻO Amazon.com kahi laʻana maikaʻi loa o ka hoʻohana ʻana o ka mākeke kūkā kamaʻilio, ʻoiai ke hoʻopaʻa nei nā mea kūʻai aku i kā lākou makemake a hōʻike ʻia nā koho puke e kūlike ʻole i kā lākou makemake wale nō akā nā kūʻai hou.

I nā mahina he nui aku nei, ua nīnau mai kekahi iaʻu he aha ka ʻokoʻa ma waena o ka hoʻolaha ʻana a me ke kālepa ʻana. Ua pane wau me ka hoʻohālikelike o ka lawaiʻa ʻana, e noi ana i ka hoʻolaha ʻana ka hanana a i ʻole ka waena, akā ʻo ke kālepa ka hoʻolālā. E pili ana i ka lawaiʻa ʻana, hiki iaʻu ke lālau i ka pou a pā i kahi loko i kēia lā a ʻike i ka mea aʻu e hopu ai. Hoʻolaha kēlā ... ke kolo nei i kahi ilo a ʻike i ka mea nahu. ʻO ka mākeke, ma ka ʻaoʻao ʻē aʻe, ʻo ia ka lawaiʻa ʻoihana i noiʻi i ka iʻa, ka maunu, ka mahana, ke aniau, ke kau, ka wai, ka hohonu, a pēlā aku. Ma ke kiʻi ʻana a me ke kālailai ʻana, hiki i kēia lawaiʻa ke hopu i ka nui a nui aku iʻa e ke kūkulu ʻana i kahi hoʻolālā.

ʻO ka hoʻolaha ʻana kekahi ʻāpana o kēlā hoʻolālā, he hanana naʻaupō wale nō ia a i ʻole ka waena waena.

I nā makahiki i hala aku nei, ʻo ka hoʻolaha a me ke kālepa ʻana he unidirectional. Ua haʻi mai ka ʻoihana kūʻai aku a hoʻolaha paha iā mākou i ka mea e noʻonoʻo ai a ʻaʻole lākou i manaʻo i ka hopena o mākou. Ua kāohi lākou i ka leka, ka waena, ka huahana a me ke kumukūʻai. ʻO kā mākou 'leo' wale nō inā kūʻai mākou i ka huahana a lawelawe paha.

IMHO, ʻO Interactive Marketing ka evolution o ke kūʻai aku ʻana kahi e hāʻawi ai i ka mea kūʻai aku i ka mana, hāʻawi ʻia, a kiʻi ʻia e kōkua i ka hoʻolālā. E noʻonoʻo inā hiki iā mākou ke kamaʻilio me ka iʻa a ʻike i ka maunu a lākou e makemake ai a makemake lākou e ʻai. E hoʻolei paha mākou i kekahi mau mea maikaʻi i ka loko iʻa i mea e hoʻowalewale i ko lākou mau hoaaloha e hele pū me lākou i ka manawa aʻe. (ʻAʻole makemake ka hapa nui o mākou i ka ʻōpū a hoʻopiha i kā mākou mea kūʻai aku - akā loaʻa iā ʻoe ke kiko.)

ʻAʻole mākou e kāohi loa i kā mākou leka a me kā mākou inoa. Māhele mākou i kēlā kaohi me ka mea kūʻai. ʻO kēlā mea kūʻai aku, ʻoiai he mea kūʻai hauʻoli a i ʻole kahi mea huhū, e hoʻohana ana i nā pono hana e like me ka Pūnaewele e haʻi i kāna mau hoaaloha e pili ana i kā lākou ʻike me kāu huahana a lawelawe paha. Ma ke ʻano he poʻe kālepa, pono mākou e hōʻoia hiki iā mākou ke ʻāpana o kēlā kamaʻilio a hānai i ko lākou ʻano a me nā manaʻo i kā mākou ʻoihana.

Malia paha he hoʻohālikelike kokoke loa ka loiloi o ka limahana o ka wā i hala a me ka Nānā 360 kekelē o kēia lā. I hoʻokahi manawa i kā mākou ʻoihana, kali mālie mākou i ka loaʻa ʻana o kā mākou loiloi. E hoʻokau ka loiloi iā mākou a hāʻawi i nā pahuhopu, mahalo a me nā loiloi e hoʻokolokolo ʻia mākou a hiki i kā mākou loiloi hou. ʻOkoʻa ʻokoʻa ka loiloi 360 ... nā pahuhopu, nā mahalo a me nā loiloi e kūkākūkā ʻia a kākau ʻia mai nā ʻaoʻao ʻelua o ka papa. Hoʻomaopopo ʻia ka holomua a me ka kūleʻa o ka limahana me ke alakaʻi a alakaʻi ʻana o ka luna a luna paha - akā ʻaʻole ia i wehewehe ʻia e ia.

Ua ʻike nā ʻoihana i nā loiloi he 360 ​​ka maikaʻi loa no ka mea kōkua ia i ka luna e lilo i alakaʻi ʻoi aku ka maikaʻi a hāʻawi iā lākou i ka ʻike e hana pilikino me kēlā limahana. (ʻAʻohe o nā limahana like ʻelua - ʻaʻole like me ʻelua mau mea kūʻai aku!). ʻAʻohe mea ʻokoʻa ke kūʻai aku ʻana interactive. Ma ke kūkulu ʻana i nā hoʻolālā e hoʻopili i ka leo o kā mākou mea kūʻai aku a hoʻohana iā ia, hiki iā mākou ke hoʻomaikaʻi i kā mākou kūʻai aku ʻana i ʻoi aku ka nui.

Ma hea wau e hina ai ma Interactive Marketing ʻo ia kekahi ma kahi 'kiko i ka manawa' i hiki ke ola. Makemake au i ka wehewehe ʻana o Wikipedia no ka mea kuhikuhi ia ʻaʻole pono ia i online, hoʻolālā. Manaʻo wau ua hoʻohana maikaʻi ʻia ka Marketing Interactive ma waena o nā medium no kekahi manawa. ʻAʻole wau i manaʻoʻiʻo he hanana Internet ia. Pehea ka nānā ʻana i kahi leka uila pololei ma mua o kahi ana leka uila? Inā hoʻohana ka ʻoihana i kēlā ʻikepili i loaʻa i mea e lawelawe maikaʻi aku ai i kāna mea kūʻai aku a i ʻole e ʻumeʻume i nā mea hou, manaʻo wau ʻo Interactive ia e like me kahi pūnaewele kaiaulu pūnaewele.

Kākoʻo: E noi i nā mea lanakila o kekahi 350,000 Hoʻolaha Pūnaewele i kāu Keʻokeʻo Pono Leka Uila…
A nānā i kāu mau hualoaʻa e piʻi i nā lā 3 wale nō. E kaomi Here!

3 Comments

  1. 1

    Eric,

    He ʻoiaʻiʻo kēia ... he kakaikahi loa nā pūnaewele i kamaʻilio kūkākūkā. ʻO ia ke kumu e nānā nei nā ʻoihana i ka pāpili kaiaulu e hoʻoponopono i ka pilikia. He wahi palekana 'kolu ia'. ʻAʻole wau i manaʻo pono i nā ʻoihana e hele a hiki i ka holo ʻana i kā lākou pūnaewele ponoʻī - ua ʻike mākou i ka holo ʻole. Manaʻo wau e hana lākou i kahi kamaʻilio ma kā lākou ʻaoʻao.

    Mahalo no ka hoʻohui ʻana i kēia kamaʻilio!
    Doug

    • 2

      Makemake wau e hoʻolauna i ka mākeke kūkākūkā i kaʻu ʻoihana. no laila e ʻoluʻolu e Douglas e mahalo wau inā ʻoe e hōʻike iaʻu pehea e hoʻomaka ai me ... ..?

  2. 3

    Aloha ʻoe Doug ... i kāu ʻōlelo puana: "ʻO ka hoʻolaha ka hanana a i ʻole ka waena, akā ʻo ka mākeke ke kumumanaʻo" hiki iā mākou ke ʻōlelo he kumumanaʻo ʻo Marketing a he noi ka hoʻolaha ʻana o ia ?? 🙂

Pehea kou manaʻo?

Ke hoʻohana nei kēia pūnaewele i ka Akismet e ho'ēmi i ka spam. E aʻo pehea e hanaʻia ai kāuʻikeʻikepili.