Ua Ka 'Aʻole Kaniak hiki pono no Marketers

mumulu mai marketer

ʻO ke kī i nā loulou aʻu e kaʻana like ai a me nā pou aʻu e kākau ai ma kēia blog hana nona iho. Maʻalahi ke kumu ... i hoʻokahi manawa, hiki i nā mea kālepa ke hoʻolalelale maʻalahi i nā mea kūʻai aku me ka lepa, ka logo, ka jingle a me kekahi ʻōpala maikaʻi (ʻae wau he maikaʻi ʻo Apple i kēia).

Kūlana kuhikuhi ʻaoʻao nā waena. I nā huaʻōlelo ʻē aʻe, hiki i nā mākeke ke haʻi i ka moʻolelo a me nā mea kūʻai aku a i ʻole B2B mau mea kūʻai aku e ʻae iā ia ... me ka nānā ʻole i ka pololei. Ua loaʻa i nā mākeke he 3 mau kīwī o ke kīwī aupuni, ka lekiō kūloko, ka nūpepa, nā pāleo, nā ʻaha kūkā, nā (palapala) Yellow Pages, nā paʻi paʻi a me nā leka uila pololei. Maʻalahi ke ola.

I kēia manawa ua loaʻa iā mākou he mau haneli kahawai o ke kīwī kūloko a me ka lāhui, ka lekiō kūloko a me nā ukali, nā nūpepa, nā leka pololei, ka leka uila, nā pūnaewele ʻo ka palapala, nā blog, nā pūnaewele pili palena ʻole, nā ʻenekia huli he nui, nā pūnaewele bookmarking lehulehu ʻole, nā blog blog, Nā hānai RSS, nā papa inoa pūnaewele, nā pāleka, nā paʻi paʻi, nā whitepapers, nā hihia hoʻohana, nā hōʻike a nā mea kūʻai aku, nā puke, nā ʻaha kūkā, ka hoʻolaha kiʻi ʻoniʻoni, ke kelepona ʻana, nā ʻaha kūkā liʻiliʻi, nā pūʻulu ʻaoʻao ʻokoʻa melemele, nā leka uila, nā nūpepa manuahi, kūʻai aku kelepona, uku -per-click advertising, banner banner, affiliate advertising, widgets, video game advertising, video marketing, viral marketing, behaviouring Target, geographic Target, database database, referral program, reputational generated, user-generated content, ratings, reviews… ka papa inoa hele a mau a… a ulu i kēlā me kēia lā.

Minamina, ʻaʻole ulu nā ʻoihana kūʻai aku me ka chasm ākea o nā mea waena, ua iho maoli lākou. Pēlā nō, ʻo ka papahana o ka haumāna mākau maʻamau he mau makahiki ma hope o kahi e pono ai lākou. ʻAʻole hiki iaʻu ke noʻonoʻo akā pehea ka maka ākea o ka intern marketing marketing ke hiki lākou i ka puka.

Pono i nā mākeke ke kōkua

I ka manawa like, ka Pūnaewele - aka ʻO Superhighway ʻIke -, loaʻa kahi mau o nā manaʻo a me nā kumuwaiwai no nā mea makemake e kānana. ʻO ka pilikia, he mau palena ʻole nā ​​manaʻo - a ʻaʻole holo pono ka hapa nui o ia mau mea.

ʻAʻole maʻalahi ia no ka poʻe Marketers, no laila ke kōkua mau nei lākou no ke kōkua. Akā ʻaʻole kōkua ke alakaʻi mau iā lākou i ke ala kūpono.

ʻO wai kou hilinaʻi?

We kula kahiko ua aʻo ka poʻe kālepa i ka hoʻāʻo ʻana, ana, hoʻāʻo a ana hou ʻana i mea e makakoho mua ai i kā mākou pāʻoihana a hoʻohana i nā ikaika o kēlā me kēia meahana me ka hōʻoia ʻana e mālama mau ʻia ka hoʻihoʻi kālā. Ua aʻo mākou pehea e automate e hoʻonui i ka helu o ki iā mākou me nā mea kūʻai aku a me nā prospect ʻoiai e hōʻemi ana i nā kumuwaiwai e pono ai. Ua aʻo mākou pehea e hoʻokaʻawale ai i ka hōʻailona mai ka walaʻau, heluhelu ma o nā noi hana, a aʻo wikiwiki a ikaika hoʻi.

Aia kekahi hakakā i kēia manawa ma waena o nā aʻoaʻo aʻoaʻo ʻōpio idealistic o ka Pūnaewele a me nā ʻoihana ʻoihana kahiko. Ua heluhelu mākou i ka hype ma ke ʻano waena ma hope o ka pā ʻana o ka medium i ka mākeke no 20 mau makahiki i hala. E ʻike iā ʻoe iho i kahi loea i hele ma waena o kēia a ʻike pehea i ke anilā.

Pili kāu ʻoihana i ka poʻe āu e hilinaʻi ai. E hōʻoia i ka poʻe āu i hilinaʻi ai i ka ʻike e pono ai e holoholo ma waena o ka idealism a kiʻi i ka mea e hoʻolaha i kāu ʻoihana.

hana manaʻo hoʻopuka

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    ʻŌlelo ʻoe i ka ʻoiaʻiʻo. I koʻu kuli ʻana i ke kēkelē laepua, ua aʻo koke au i ka lohi ʻana o ka ʻoihana i ko lākou ʻike i nā mea paahana e loaʻa iā mākou e kamaʻilio i kā mākou leka. Ma ke ʻano he loea pili lehulehu, ʻike wau he paʻakikī ke hoʻomau i ka ʻenehana.

    Akā inā hoʻokahi mea aʻu i aʻo ai. He mea waiwai ke aʻo i nā ʻano. E nānā i nā mea e hoʻohana nei nā kānaka e kamaʻilio a me nā mea a lākou e hoʻohana ʻole nei. ʻOiaʻiʻo, ʻoi aku ka paʻakikī i ka wā e hoʻomaka ai mākou e hoʻokaʻawale i nā mea hoʻolohe.

    I ka hopena, manaʻo wau he mea nui ka mea e hoʻohana ai nā kānaka e kamaʻilio ma mua o ka memo e haʻi ʻia. Inā maʻalahi ka manaʻo, kahaha, hilinaʻi, paʻa, hoʻopā i nā manaʻo a haʻi i kahi moʻolelo, a laila e hoʻonui i ka hoʻihoʻi maikaʻi ʻana i ka hoʻopukapuka kālā, pono e ana ʻia i ke kālā a me nā keneta, akā i ke ʻano o ke kūkulu ʻia ʻana a mālama ʻia ʻana o nā pilina.

Pehea kou manaʻo?

Ke hoʻohana nei kēia pūnaewele i ka Akismet e ho'ēmi i ka spam. E aʻo pehea e hanaʻia ai kāuʻikeʻikepili.