Nā hilinaʻi o kahi Inbound Marketing Strategy
Ua kūkākūkā mākou i nā mea kūʻai nui a me nā mea liʻiliʻi no kekahi mau mahina i kēia manawa a ke manaʻoʻiʻo nei aia kekahi mau āpau i ka hapa nui o nā hoʻolālā a me ka nui o ka hype me nā poʻe ʻē aʻe. Ke paʻakikī nei kā mākou mea kūʻai aku, ʻike pinepine mākou aia kahi āpau i kahi hilinaʻi nui i kā lākou kālepa holoʻokoʻa. ʻAʻole hiki ke hoʻokomo ʻia kahi hoʻolālā marketing inbound kūleʻa i ka brand marketing, outreach, a i ʻole hoʻomohala kaiāulu - akā hilinaʻi nui ʻia ia mau mea.
- Brand - aneane hiki ʻole ke loaʻa i kahi hoʻolālā kālepa inbound kūleʻa inā ʻaʻole ʻoe i ka nānā a me ka manaʻo paʻa, ka memo paʻa, a me ka leo no kāu hui, nā huahana, a me nā lawelawe. Pono nā kānaka e ʻike iā ʻoe a hoʻomaopopo i ke ʻano o kou pōmaikaʻi iā lākou.
- mana - ʻike nui ʻia ka hoʻolaha ʻana ma ke ʻano he hana pilina lehulehu akā ʻo ka hoʻonui ʻana i kāu poʻe pepeiao e ka loaʻa ʻana o nā mea ʻē aʻe he mea nui. E haʻi wale ka poʻe pili kaiaulu iā ʻoe e kūkulu ana i kāu mau pepeiao ponoʻī. No ke aha ʻoe e hana ai i kēia inā loaʻa i kekahi i kēlā mea hoʻolohe? E hele e loaʻa iā lākou!
- kaiaulu - curating a me ka ulu ʻana he mea hoʻolohe i kahi kaiāulu ulu koi i kahi hoʻolālā ʻike ʻokoʻa, ka nānā nui, a me kahi kime taleni. Eia nō naʻe, ke loaʻa iā ʻoe kahi kaiāulu - he pūʻali koa kālepa kāu. ʻO ia ka grail hemolele o ka pāpili kaiaulu!
- Ke hoʻololi - me ka hoʻokō pono ʻole o analytics , optimization, a me ka hoʻāʻo ʻana, ʻaʻole hiki iā ʻoe ke hoʻololi i nā alakaʻi i loaʻa iā ʻoe i nā mea kūʻai aku. He mea koʻikoʻi ka ʻike ʻana, ke ana ʻana a me ka hoʻomaikaʻi ʻana i kou ala i ke komo ʻana.
ʻOi aku ka hopohopo nui o nā ʻoihana kūʻai aku e pili ana i ka loaʻa ʻana o kā lākou mahele o ka waihona kālā kūʻai aku a hoʻokau pinepine lākou i nā ʻoihana i ko lākou ala. ʻO ka pilikia, ua like kēia me nā wāwae i ka papaʻaina… ke huki ʻoe i kekahi i waho, e emi ana ka maikaʻi o nā mea ʻē aʻe. Ke hana nei mākou me kahi mea kūʻai aku, koi pinepine mākou iā lākou e hana pū me nā ʻoihana branding, nā ʻoihana pili lehulehu, a me nā hui hoʻomohala kaiāulu.
ʻOiai inā he 100% maikaʻi mākou, me ka ʻole o kekahi o nā mea ʻē aʻe, ʻaʻole maikaʻi ka hoʻolālā kūʻai inbound holoʻokoʻa. ʻO ka hōʻoia ʻana e hoʻokō pono ʻia kēlā me kēia hilinaʻi e hāʻawi i kahi ʻoihana me ka hiki ke kūʻai aku, hiki, a me ka hana.