Pehea e hoʻomau ai me nā Millennial + ʻO kā lākou Omni-Channel Kūʻai Kūʻai

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Me nā kelepona paʻalima i kēlā me kēia ʻeke, lako pono nā Millennial a ua maʻa i kahi ala kūʻai hou. Me ka $ 200 biliona ma ka mana kūʻai makahiki, he hui koʻikoʻi ka Millennial e lawelawe ai; akā pehea ka nui o nā mea kūʻai aku e noʻonoʻo nei iā lākou ke hōʻano hou nei i kā lākou papahana kūʻai?

ʻOiai e hauʻoli mau ana nā Millennial i nā kūʻai i loko o ka hale kūʻai, 85% makemake e hoʻohana i kā lākou mau polokalamu kelepona e noiʻi i nā huahana ma mua o ka kūʻai ʻana. ʻO nā mea kūʻai aku e ʻike nei i kēia e hoʻomau i ka ikaika o kā lākou alo pūnaewele a hoʻohana i nā loiloi i kā lākou keu pono. 50% o nā Millennial e kipa aku i kahi o ka mea kūʻai aku ke hāʻawi ʻia lākou i kahi uku hoʻēmi 20%, akā ʻaʻole hāʻawi ka 72.7% o nā mea kūʻai aku i nā coupon lawe lima i kā lākou mea kūʻai aku ʻO nā mea kūʻai aku, e lawe nei i kā lākou ʻoihana i ka wā e hiki mai ana, e lawelawe ana i ka Millennial i kā lākou papahana, e ʻike lākou i ka kūleʻa nui i nā makahiki e hiki mai ana. Hale Kalepa o Merchant ana ʻia ma luna o nā mea kūʻai aku a me nā mea kūʻai aku he 1,000 Millennial, e hōʻike nei i kā lākou loaʻa ma ka infographic ma lalo.

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