Nānā & hoʻāʻoNā puke kūʻai aku

ʻO ka puke e pono e heluhelu i kēlā me kēia ʻoihana ʻoihana Analytics

I kekahi mau makahiki i hala aku nei koʻu hoa aloha ʻo Pat Coyle, nona ka ʻoihana ʻālapa haʻuki, paipai iaʻu e heluhelu ʻO Moneyball. No kekahi kumu a i ʻole ʻē aʻe, ʻaʻole loa wau i kau i ka puke ma kaʻu papa helu heluhelu. I kekahi mau pule i hala aku nei ua nānā au i ke kiʻi ʻoniʻoni a kauoha koke i ka puke i hiki ai iaʻu ke ʻeli i ka moʻolelo me ka hohonu loa.

ʻAʻole wau he kanaka haʻuki ... ʻaʻole paha ʻoe kekahi. ʻAʻohe wau hoihoi i ka pīhoihoi e pili ana i nā pāʻani haʻuki a ʻoihana paha ke ʻole he ʻāpana Stanley maikaʻi. Inā ʻaʻole ʻoe e mahalo i nā haʻuki akā makemake ʻoe i nā helu, nā helu helu a me ka hōʻuluʻulu, pono nō ʻoe e heluhelu i kēia puke. ʻO Paul Depodesta (ʻo kona inoa ʻo Peter Brand i ke kiʻi ʻoniʻoni e Jonah Hill) ʻo ia ka lolo o ka hana ... e hana ana mai nā helu helu e ʻike ai i nā mea pāʻani pahuhopu. ma muli o kā lākou pākēneka pae. He mea ʻole inā he hoʻokahi ia, pālua a i ʻole he hele wāwae paha. ʻO Billy Beane kaʻiʻo ... ʻo ka Luna Nui i pili i kāna kime a me kāna ʻoihana ma ka hoʻohana ʻana i nā stats (a me kahi hana kalepa ikaika e hāʻawi ana i nā kālā hou aku no ke tālena) e lawe i ka ʻOakland A i kahi hanana lanakila o ka mōʻaukala.

ʻAʻole wau e hōʻino i ka moʻolelo iā ʻoe, akā eia ka hōʻike ākea. Loaʻa i ka ʻOakland A kahi hapakolu o ka moʻohelu kālā o ka hapa nui o nā kime e kūʻai i kālena. I mea e hoʻokūkū ai, makemake lākou i kahi mea ʻē aʻe - analytics. ʻO ka ʻoihana baseball e like me nā ʻoihana ʻē aʻe, no ka mea ua ulu i ka makahiki, ka nui a me ka waiwai, ʻike pili kino holo hohonu. ʻO ka pilikia he hewa ka ʻike kahua… hewa loa. Lanakila nā pāʻani a nalo i nā hits a me nā holo, ʻaʻole ma nā hemahema, holo home a lanakila ʻia e nā mea ʻaleʻale pipi. E noʻonoʻo e pili ana i kāu ʻoihana ponoʻī a me nā manaʻo āu e hana ai no ka mea mau hana pēlā.

google analytics

Ka pilikia ma ʻOihana Analytics ʻelua pālua. ʻOiai ua ulu aʻe kā mākou hana kūʻai aku ma ʻō aku o kā mākou pūnaewele a ua loli nui ka pilina o ka mea hoʻohana (kelepono, wikiō, papapili, pilikanaka, a pēlā aku), ke ʻeʻe ʻoe i kāu pūnaewele analytics ʻike ʻoe i ka mea a mākou i ʻike ai i mau makahiki i hala. ʻO ka pilikia ʻē aʻe, ua ʻona ka ʻike o nā hui i nā kumu pono o ka ʻoihana. Ke hoʻomohala ʻia nei nā mea hana loiloi a me nā ana pono āpau mawaho ka ʻoihana.

Hoʻomaopopo pinepine ʻia ka kūleʻa o nā ʻoihana kūʻai aku ma luna o nā helu kolo, nā ʻaoʻao ʻaoʻao, nā pā a me nā mea ukali ... ke loaʻa ʻole ka hopena helu i nā hopena ʻoihana maoli. He ʻoiaʻiʻo hiki i nā hemahema a me nā homeruns ke hoʻololi i ka papa o ka pāʻani kinipōpō hīnaʻi, e like me ka nui o ka loaʻa ʻana o nā ʻaoʻao i hiki ke hoʻohuli i ka ʻoihana… akā ʻo ka nīnau inā ʻaʻole ia he hōʻailona hana hiki iā ʻoe ke hoʻohuli pololei.

ʻO ka mea nui i kēlā me kēia ʻoihana ke alakaʻi a me ka hoʻololi ʻana. E noʻonoʻo e pili ana i kāu hoʻonohonoho ʻana i analytics moʻokāki. ʻO ka nīnau mua he aha ka ʻāina oukou analytics e hoʻouka ʻia ma ?! ʻO ia ka hewa ʻo ka nīnau nō hoʻi, ʻo ka nīnau nō pehea e loaʻa ai nā mea kūʻai aku? A laila ʻo ka nīnau nūhou ma hea ʻoe e loaʻa ai. A pehea ka nui āu e makemake ai e ulu. I kēlā manawa, ka analytics Pono ke paepae e kōkua i ka hopu ʻana i kēlā me kēia stat a kōkua iā ʻoe e hoʻomaopopo i nā mea nui a i ʻole e pili ʻole.

kela analytics pono e heluhelu ka ʻoihana ʻO Moneyball a hoʻololi hou i ko lākou ʻike o pehea e kalai ai nā ʻoihana i nā hopena ma ka pūnaewele - inā paha he pūnaewele e-commerce me ke kūʻai pololei ʻana, he hoʻolaha pūnaewele e loaʻa ka loaʻa kālā ma o ka loaʻa kālā hoʻolaha e pili ana i nā kipa ʻana, kahi hui lawelawe e pono ai ke hoʻokele i nā koho, kahi ʻoihana ʻenehana e pono ai i nā demo pūnaewele hou aku, a i ʻole kahi hui e hoʻāʻo wale nei e hoʻokō. ka manaʻo a me ka hiki ʻana o kāna brand.

Web analytics ʻO ia ka pony lōkahi ... e hoʻāʻo nei e komo i kahi pono paʻahana i loko o kēia mau hanana hou. Pono mākou i hou e hoʻomaka me nā hanana a hōʻike iā mākou pehea e ana ai i ka kūleʻa ma waena o nā mea kikowaena a pae paha.

Douglas Karr

Douglas Karr he CMO o OpenINSIGHTS a me ka mea nana i hookumu i ka Martech Zone. Ua kōkua ʻo Douglas i ka nui o nā hoʻomaka ʻana o MarTech, ua kōkua i ka hoʻomaʻamaʻa pono ʻana ma luna o $ 5 bil i nā loaʻa a me nā hoʻopukapuka kālā ʻo Martech, a hoʻomau i ke kōkua ʻana i nā hui i ka hoʻokō ʻana a me ka hoʻomaʻamaʻa ʻana i kā lākou kūʻai aku a me nā hoʻolālā kūʻai. ʻO Douglas kahi hoʻololi kikohoʻe i ʻike ʻia ma ka honua a me ka loea a me ka ʻōlelo a MarTech. He mea kākau ʻo Douglas i kahi alakaʻi a Dummie a me kahi puke alakaʻi ʻoihana.

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Martech Zone hiki iā ia ke hāʻawi iā ʻoe i kēia ʻike me ka uku ʻole no ka mea ke hoʻolilo nei mākou i kā mākou pūnaewele ma o ka loaʻa kālā hoʻolaha, nā loulou pili, a me nā kākoʻo. Mahalo mākou inā e wehe ʻoe i kāu mea hoʻolaha hoʻolaha i kou nānā ʻana i kā mākou pūnaewele.