Hoʻoikaika Kūʻai

ʻAʻole lawa nā ʻoihana i haʻi aku i nā Prospect e hele wāwae

ʻO kekahi o kaʻu mau mea pūʻiwa i ka hoʻokumu ʻana i kā mākou ʻoihana i 7 mau makahiki i hala aku nei, ua ʻike wau i ka ʻoihana ʻoihana i kūkulu ʻia ma luna o nā pilina ma mua o ka waiwai o nā lawelawe. E hele wau a hiki i ka ʻōlelo ʻana aia nō ia i ka nui o nā pono o ka pilina pū kekahi.

Ua hilinaʻi kāu mea kūʻai aku iā ʻoe a ke hana pū nei ʻoe me lākou i mau makahiki? ʻĀ, e alakaʻi ia i nā mea kuhikuhi a me kahi pilina olakino hoʻomau. Ua ʻauʻau ʻoe i kāu mea kūʻai aku me nā mea pūʻiwa, e like me nā ʻenehana hou loa a me nā likiki i ka hālāwai kūkā nui e hiki mai ana. E kahaha paha ʻoe i ka nui o nā mea kūʻai aku e kiʻi iā ʻoe pū kekahi.

Ua hoʻolako anei ʻoe i kāu mea kūʻai aku me waiwai? Minamina ia ʻaʻole ka hopena o ka hana a haʻi. Ua haʻaheo mau mākou i kā mākou hana ma muli o ka hoʻokiʻekiʻe ʻana a neʻe ʻana o kā mākou mea kūʻai aku i mua. Pīhoihoi mākou i ka ʻike ʻana ʻaʻole kekahi o lākou.

I loko o nā makahiki, ke lawe mākou i nā mea kūʻai aku, hana nui mākou i nā mea hou aku ma muli o ka ikaika e hōʻoia he poʻe kūʻai maikaʻi lākou na mākou e like me ka hoʻāʻo ʻana e ʻike inā ʻo mākou ka mea kūʻai kūpono no lākou. I kekahi manawa makemake ka poʻe i mua e neʻe i mua a ua hoʻi mākou i hope a hele wāwae paha. I kekahi manawa ʻo ka ʻoihana a mākou e hana nei me nā alakaʻi loli a ua hoʻi mākou i hope a hele wāwae paha.

Ke haʻalele mākou ma luna o hoʻokahi mea kūʻai aku nui, ua ʻōlelo aʻoaʻo ko lākou luna hou, "ʻAʻole pono ʻoe e kuni i nā alahaka. Ua haʻi wau iā ia ʻaʻole mākou e nānā e hana i kēlā akā ke hana nei ʻo ia i kahi hewa nui e haʻalele ana i ka hoʻolālā a mākou i hoʻomohala ai. Ua ulu maikaʻi i ka noi pūnaewele o ka ʻoihana i nā manawa he nui i nā makahiki. Ua hoʻomāʻewaʻewa ʻo ia i kona ʻike ʻoi aku ka maikaʻi. No laila pane wau e hoʻi mākou i kāna haʻalele ʻana i ka ʻoihana. Ma hope o kekahi mau makahiki a ke makaʻu nei wau kokoke mākou - ua lilo ka hui i ka ikaika a mākou i hāʻawi ai iā lākou… a laila kekahi. Ua puhi paha wau i kaʻu mau alahaka me ia, akā manaʻo wau e kōkua hou mākou i ka ʻoihana.

ʻO ka mea i hala loa aku nei, ua loaʻa iā mākou kahi hale kūʻai kūʻai makamae e kāhea iā mākou no ke kōkua. Ke hoʻololi nei ka ʻoihana i ka ʻona a ʻo ka mea nona ka mea nona ka pūnaewele kupaianaha ke kūʻai aku nei i ka ʻoihana i kekahi mau ʻōpio ʻōpio loea. ʻOiai ʻo ia e neʻe nei, ua hopohopo ʻo ia i kāna hoʻoilina a makemake e hōʻoia i ka kūleʻa o nā mea hou. ʻOiai ʻaʻole hiki iā lākou ke hilinaʻi hou kona pūnaewele, ua kāhea ʻo ia iā mākou e ʻike inā hiki iā mākou ke ulu i ka ʻike a koi i ka pūnaewele.

ʻOiaʻiʻo, hiki iā mākou. Ua kuhikuhi mākou i kekahi mau pilikia haʻahaʻa e pili ana i ko lākou alo pūnaewele me ke kūkākūkā pū ʻana i nā ʻano hou o kāna ʻoihana. ʻOiai manaʻoʻiʻo ʻo ia e emi ana kāna ʻoihana, ua ʻike mākou i ka ulu nui a me ka hoʻonui ʻana ma ka pūnaewele. Ua loaʻa i kāna hale kūʻai kūʻai kūloko ka papa helu a me ka pālākiō e hele ai i ke aupuni - ʻaʻole loa ʻo ia i hana i kēlā me ka uila no ka mea hiki iā ia ke hilinaʻi i kāna pūnaewele.

I ko mākou hoʻokokoke ʻana i ke kūkākūkā kālā a me kahi noi, hoʻomaka ʻo ia e hoʻihoʻi i ka liʻiliʻi o kāna kālā. Ua kūkākūkā mākou i kāna pūnaewele a me nā makahiki i hana ʻia e kūkulu ai. Ua kūkākūkā mākou i ke koi e pono ai e mālama a hoʻonui i ka ʻoihana. Ua hoʻohuli ʻo ia i hope ua manaʻo ʻo ia e hoʻopau kālā ana, ke hoʻololi wale nei i kahi pūnaewele āna i kūkulu mua ai i kōkua ʻole i kāna ʻoihana. Ua haʻi hou mākou iā ia i nā hoʻolālā a mākou e hoʻolālā ai - ʻaʻole ia he pūnaewele wale nō, ʻo ia ka branding, hoʻolaha huahana, ʻike, ʻike ʻimi, hiki i nā e-commerce…

ʻO nā laʻana ʻelua nā ʻoihana i loaʻa ka hiki kūpaʻa. ʻO ka mea mua, ua kōkua maoli mākou i ka hōʻea a ulu i ka hiki me ka hopena i miliona mau kālā i ka laina o ka ʻoihana. A hiki iaʻu ke hōʻoia iā ʻoe ʻo kā mākou loaʻa kālā he ʻāpana o kēlā. ʻO ka lua o ka mea hiki ke loaʻa nā miliona o nā kālā, akā ʻaʻole hiki i ka mea nona ka ʻike ke ʻike ʻole pehea mākou e hoʻāʻo ai e wehewehe. Malia paha hiki iā mākou ke hoʻonohonoho pono i ka hāʻawi me kekahi mau pono… akā kānalua wau ua kōkua paha ia. Pono mākou e kūʻai mai i ka mea kūʻai mai a me kahi hoʻopukapuka nui i hana ʻia e hoʻoneʻe i ka nila.

No laila hele wāwae mākou. A iā ia i noi ai iā mākou e hoʻi a kūkākūkā hou, hōʻike mākou iā ia e pono mākou e neʻe. He prospect kā mākou i ʻike i ka manawa kūpono a me ka hopena o kā mākou hana i hana ai i nā mea kūʻai aku ʻē aʻe.

E hoʻokumu paha ʻo ia i kahi hoʻolālā kamepiula? Maliʻa paha ... e loaʻa ʻo ia i kahi ʻoihana e hana i kahi hana nona. Kekahi e overpromises, kipaku i kahi papahana a i ʻole kahi hoʻouka kaua, a laila haʻalele me kahi wahi kālā a hana maikaʻi ʻole ka mea kūʻai aku. Makemake wau ʻaʻole pōloli nā ʻoihana a ʻoi aku ka nui e haʻi i ka prospect i hele wāwae. I nā makahiki i hala aku nei, ʻaʻole wau e ʻōlelo i kēlā.

I nā makahiki i hala aku nei, ʻaʻole wau e ʻōlelo i kēlā. E ʻōlelo wau ʻo kā mākou hana ia e aʻo i kā mākou prospect a me nā mea kūʻai aku. Inā ʻaʻole lākou i ʻike i ka waiwai a me ka hoʻopukapuka e pono ai e hana, no mākou ka hewa. Akā ʻaʻole hou ... Inā ʻaʻole hiki i nā prospect a i ʻole nā ​​mea kūʻai aku ke ʻike ua loli ka honua, ke ʻai nei ko lākou poʻe hoʻokūkū ma ka pūnaewele i kā lākou ʻaina awakea, a pono lākou e hana koʻikoʻi me ka hoʻopukapuka ʻana i kahi pākēneka o ka loaʻa kālā i loko o kā lākou hana kālepa. ʻAʻole wau e hoʻonele i koʻu manawa e hoʻāʻo nei e wehewehe hou.

Ua hala wau i hoʻokahi pule a ʻoi paha i kēlā ʻO nā mākeke kahi o ka pilikia, ke hoʻonohonoho pinepine nei i nā mea i manaʻo ʻia me nā kumukūʻai haʻahaʻa. ʻO ka hopena, ʻaʻole kūleʻa ka mea kūʻai aku a, ʻoiai ʻaʻole i holo pono ke kumukūʻai o nā lawelawe a lākou i uku ai, kānalua lākou i ka hoʻopukapuka hou aku. Inā e kamaʻilio ana kēlā me kēia e pili ana i ka maʻalahi o kēia mea (inā ʻaʻole), pilikia pū kekahi me kā mākou ʻoihana.

Pehea kou manaʻo? Maʻemaʻe paha wau i kaʻu pane? Malia paha lōʻihi wau i hana ai i kēia a lilo wau i mea lapuwale.

 

 

Douglas Karr

Douglas Karr he CMO o OpenINSIGHTS a me ka mea nana i hookumu i ka Martech Zone. Ua kōkua ʻo Douglas i ka nui o nā hoʻomaka ʻana o MarTech, ua kōkua i ka hoʻomaʻamaʻa pono ʻana ma luna o $ 5 bil i nā loaʻa a me nā hoʻopukapuka kālā ʻo Martech, a hoʻomau i ke kōkua ʻana i nā hui i ka hoʻokō ʻana a me ka hoʻomaʻamaʻa ʻana i kā lākou kūʻai aku a me nā hoʻolālā kūʻai. ʻO Douglas kahi hoʻololi kikohoʻe i ʻike ʻia ma ka honua a me ka loea a me ka ʻōlelo a MarTech. He mea kākau ʻo Douglas i kahi alakaʻi a Dummie a me kahi puke alakaʻi ʻoihana.

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