Nā Kūkākūkā 5 e pili ana i ka pehea e hoʻohana ai i nā loiloi o nā mea kūʻai aku kaiapili

ʻO nā loiloi Media Social Media a me nā hōʻike

He pilikia paʻakikī ka mākeke, ʻaʻole wale no ka nui nā māka akā no ka awelika hoʻi. Inā loaʻa iā ʻoe kahi ʻoihana nui, kahi hale kūʻai liʻiliʻi liʻiliʻi, a i ʻole kahi pūnaewele pūnaewele, maʻalahi kou manawa e piʻi ai i ka ʻanuʻu niche ke ʻole ʻoe e mālama pono i kāu mea kūʻai aku.

Ke preoccupied ʻoe me kāu prospect 'a me ka hauʻoli o ka poʻe kūʻai, e pane koke lākou. Hāʻawi lākou iā ʻoe i nā pōmaikaʻi nui i hoʻopili ʻia i ka hilinaʻi, nā loiloi a nā mea kūʻai aku, a me nā wā kūʻai aku.

I kēia lā post, ke kaʻana like nei au i 5 mau kuhi pehea e leverage ai i nā loiloi o nā mea kūʻai aku kaiapili e hoʻomaikaʻi ai i ka hana o kāu ʻoihana.

1. Hoʻomaopopo i ka makemake o kāu mea kūʻai aku

Me ka ʻole o nā hōʻike a ka poʻe kūʻai, paʻakikī loa ka loaʻa ʻana o ka manaʻo pane pololei. ʻO nā helu helu āu e hōʻiliʻili ai ma o ka polokalamu analytics a me nā hopena he kōkua nui a pololei, akā ʻaʻole hiki ke hoʻohālikelike ʻia me ka pane pololei a kāu poʻe pā a me nā mea kūʻai aku e hāʻawi ai.

Fick Turban, Luna Nui ma aussiewritings.com, me he mea lā ua ʻoluʻolu e hāʻawi iā mākou i kahi ʻōlelo ʻike:

Pili ka holomua ʻoihana i ka optimization. I ka manawa like, hilinaʻi ka optimization i ka manaʻo pane. Ke loaʻa iā ʻoe kēia, e ʻike ʻoe i kāu ʻoihana ʻokoʻa a ʻaʻole ʻoe e pau i ka hele ʻana o nā manaʻo optimization.

He aha ka manaʻo e hoʻonui? I nā huaʻōlelo maʻalahi, optimizing kumu:

  • E hoʻomaikaʻi i ka pili ma waena o ka ʻoihana a me ka mea kūʻai aku
  • E hoʻomaikaʻi i ka ka pilina a me ka maikaʻi o kāu huahana & lawelawe
  • E hoʻomohala i kāu ka manaʻo kumu kūikawā
  • Kū i waho o ka lehulehu a hoʻokahuli i kāu poʻe hoʻokūkū
  • E hoʻolilo i nā mea pā maʻalahi i ʻelele kūleʻa kūpaʻa kūpaʻa

ʻO nā hōʻike mea kūʻai aku kāu helu helu ʻekahi e kōkua i ka ʻōlelo ʻoiaʻiʻo ʻole ʻole e pili ana i kāu brand. ʻO ka nui o nā manaʻo manaʻo (maikaʻi a maikaʻi ʻole paha) āu e ʻike ai i ka nui o kāu mau pepeiao. Ma hope o kekahi manawa, ʻike ʻoe i nā hiʻohiʻona i ka lawena a kāu mea kūʻai aku a ʻo ia ia e ʻike ai inā hoʻomaikaʻi a hōʻemi paha kāu mau hoʻolālā a me nā hana hou i kāu ʻoihana.

2. E ʻike i kāu kiko hoʻokūkū kūʻai aku ʻokoʻa nā mea hoʻokūkū

ʻO kekahi ala kūpono e hoʻonui i kāu mau hopena ʻoihana ke nānā aku i nā inoa inoa o kāu poʻe hoʻokūkū a me nā hōʻike a ka poʻe kūʻai.

Hiki iā ʻoe ke hālau i kēlā me kēia ʻōlelo a haʻi paha i ka hoʻohana ʻana i nā pono hana loiloi. E ʻike i kahi mea hana e kūpono i kāu mau pono a hoʻohana iā ia e ʻike a "hopu" i nā mea kūʻai aku hauʻoli ʻole i hana i ka hōʻino i kāu poʻe hoʻokūkū.

Hāʻawi i kahi hopena ʻoi aku i kā lākou mau pilikia a e kuapo koke lākou i nā ʻaoʻao. Hiki iā ʻoe ke hoʻokaʻaʻike iā lākou me ka hoʻohana ʻana i kahi leka pilikino, a ʻoi aku paha ka maikaʻi, e hoʻohana i kahi moʻokāki "hoʻopunipuni" e pane ai i nā ʻōlelo a ka poʻe ʻoluʻolu ʻole āu i huli ai. Alakaʻi pololei iā lākou i kāu māka me ka waiho ʻana i kahi loiloi "bias" o nā hopena a hiki i kāu brand ke lawe mai.

3. Hōʻike i nā hōʻike maikaʻi ma kāu pūnaewele

He aha ke ala ʻoi aku ka maikaʻi e leverage ai i nā hōʻike ʻoihana kaiaulu ma mua o ka hōʻike ʻana iā lākou ma kāu pūnaewele? ʻIke ʻoe, ʻaʻole kēlā me kēia mea kūʻai aku e hele ma waena o kāu ʻaoʻao pūnaewele, no laila ʻaʻole ʻike ka hapa nui o lākou i nā manaʻo o nā mea kūʻai aku ʻē aʻe.

Aia i kāu makemake e hōʻike iā lākou, hiki iā ʻoe ke hoʻohana a polokalamu hoʻoili kiʻi manuahi e hopu i nā hōʻike a i ʻole hiki iā ʻoe ke kākau iā lākou ma ke ʻano he kikokikona a ʻike iā lākou i kahi maikaʻi ma kāu pūnaewele. Ma kēlā me kēia ala, e hoʻomanaʻo ʻo 95% o nā mea kūʻai aku ma ka pūnaewele e kūʻai paha i kekahi mea ma hope o ka heluhelu ʻana i kahi loiloi hilinaʻi.

4. E hoʻomaikaʻi i ka pae pilina me kāu mea kūʻai aku

Eia kahi rula kākau ʻole ʻoe e hoʻomanaʻo ai: pane mau i kāu hōʻike mea kūʻai aku. Maikaʻi a maikaʻi ʻole paha, ʻaʻole ia he mea. Ma ka nānā ʻole ʻana i nā loiloi āu makemake ʻole ai, ke hōʻike nei ʻoe ʻaʻole hiki ke hilinaʻi ʻia. Ma ka mālama ʻole ʻana i nā mea maikaʻi, haʻo ʻoe i nā manawa o ka hoʻomohala maikaʻi ʻana me ka mea kūʻai aku i haʻalele i ka loiloi a hōʻoia ʻoe ʻaʻole i manaʻo ka mea kūʻai aku i kāu mea kūʻai aku.

Ma ka pane mau ʻana i kāu mau loiloi a me nā inoa inoa inoa, e loaʻa iā ʻoe ka mahalo a me ke kūpaʻa o nā mea kūʻai aku e hele wale nei, e ʻimi nei i nā loiloi kaulike ʻole.

5. E hoʻolilo i nā mea ukali kūpaʻa i nā ʻelele Ambassador

ʻO nā hōʻike hōʻike ka pae mua. ʻO ka hoʻopili ʻana ka lua. I kēlā me kēia manawa ke loaʻa iā ʻoe kahi hōʻike hōʻike maikaʻi ma ka pāpili kaiaulu, e hāʻawi i kahi pane kūpono (i hiki i ka lehulehu ke ʻike) a hoʻomākaukau i kahi pitch pololei no ka mea nāna i hoʻoikaika e kaʻana like i ko lākou manaʻo.

Hiki iā ʻoe ke hoʻomaka me kahi mea e like me “ʻEā, mahalo mākou i ka manawa āu i loiloi ai i kā mākou huahana / lawelawe, a makemake mākou e ʻike ʻoi aku ka maikaʻi iā ʻoe ...” ʻAʻole pono ʻoe e hoʻāʻo nui - ka nui loa paha, kēlā me kēia mea kūʻai aku ua waiho ʻia kahi loiloi maikaʻi ma kāu mau ʻaoʻao kaiaulu e wehe ʻia no nā mea hou aʻe. ”

He aha kāu e noi ai? ʻĀ, no ka poʻe hoʻomaka, hiki iā ʻoe ke paipai i kāu loiloi e lawe i kahi ana e uhi ana i ka ʻike i loaʻa iā lākou me kāu pūnaewele, kāu huahana, kāu kākoʻo mea kūʻai aku, a pēlā aku.

A i ʻole, ʻoi aku ka maikaʻi, hiki iā ʻoe ke hāʻawi iā lākou i kahi manawa e lilo i hoʻokahi o kāu luna hoʻolaha. ʻO kēia ka mea e loaʻa iā lākou nā huahana manuahi a hōʻemi paha, uku kālā, a me nā mea āu e ʻimi ai he kūpono, nā mea āpau no kā lākou kākoʻo e hiki mai ana. ʻO ka hana a ka ʻelele ʻelele e hoʻolaha i kahi inoa ʻoihana ma nā wahi āpau a lākou e hele ai, ma ka hoʻohana ʻana i nā hashtags, kaʻana like ʻana i nā ʻike, nā pou makemake a me ka paipai ʻana i nā hoaaloha a me nā mea i ʻike ʻia e nānā i nā huahana o ka brand.

Pākī

Me ka ʻole o ke kaiāulu pili e makemake e loiloi i kāu mīkini, huahana, a me nā lawelawe, e hōʻike ana i ka mana ma ka niche he kuleana koʻikoʻi ia. He mea gula nā pūnaewele ʻoihana kaiaulu no ka poʻe ʻike pehea e hoʻohana pono ai iā lākou. Hana maikaʻi i kāu poʻe pā ma ka hāʻawi ʻana iā lākou i ka maikaʻi, ka waiwai, a me ka mālama. I ka manawa, i ka holo lōʻihi, e hoʻokumu nā pilina mea kūʻai aku hoʻomohala maikaʻi i nā hopena kupaianaha e hoʻololi i ka maka o kāu ʻoihana.

Pehea kou manaʻo?

Ke hoʻohana nei kēia pūnaewele i ka Akismet e ho'ēmi i ka spam. E aʻo pehea e hanaʻia ai kāuʻikeʻikepili.