No ka mea ua ʻōlelo ʻo Google pēlā

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Google is the master. Period. We can't avoid it. If you want to benefit from organic search, the SEO formula is simple – just listen to what Google wants you to do and do it! (And don't do as they do)

Ua hana hou ʻia i kēia pule. Ua hele aku kahi lunamakaʻāinana mai ka ʻaoʻao pūnaewele i kahi leka i nā Webmasters a me ka hoʻonui ʻana i nā hemahema e like me kūpono ʻole. As their consultant, I'm asked to defend, numerically, why they need to fix those problems. Understanding that the development involved is very intensive and there's a high cost to correcting the issues, here's my response:

No ka mea ua ʻōlelo ʻo Google pēlā.

Why does the conversation have to go any further than that? I wish I knew the latest algorithm and could magically calculate the changes on the site, the competition, the popularity of the content and come up with a finite calculations to provide a cost benefit analysis. I don't know the algorithm. I can't provide that evidence. All I can tell you is:

No ka mea ua ʻōlelo ʻo Google pēlā.

Kapaʻia hiʻona. ʻO ka optimization he hana hoʻomau ia e pono ai wau e nānā i nā ʻike āpau a Google i hāʻawi ai, loiloi i kāu pūnaewele i kā lākou mau hae, a hāʻawi iā ʻoe me kahi loiloi a me ka papa inoa mua e hoʻoponopono. I kēlā me kēia lā, hāʻawi ʻo Google i ka ʻike hou aku i ka pehea a lākou e makemake ai iā ʻoe e hōʻike i ka ʻike i mea e ʻumeʻume ai i ka pae huli.

We can prioritize based on some of the findings by other SEO leaders across the web and through experience with our own clients. But within that list, I can't tell you what the independent impact of each of those changes will do overall to your rankings. If you have someone telling you that they know… they're lying.

ʻO kahi laʻana hou loa hoʻolaha maʻiʻo. Kēia pule, Hoʻomanaʻo ʻo Google i kēlā me kēia inā ʻoe e uku i kekahi no ka paʻi ʻana i kāu ʻike - me kahi loulou i ukali ʻia - he hana hewa ia i kā lākou ʻōlelo o ka lawelawe.

I'm not going to argue with a client on the process they took for getting that content… or the nuance of whether it was Hoʻopuka ka pūnaewele that happened to have a link in it… but wasn't actually compensated for the link, just the content. I know that they're ranking well and that ranking is driving lots of business. But I'm still advising them to stop.

No ka mea ua ʻōlelo ʻo Google pēlā.

If you don't rank well, and you're not reacting to messages from Google about your site, errors listed in Webmasters, or you're paying for advertorial content… stop it.

No ka mea ua ʻōlelo ʻo Google pēlā.

2 Comments

  1. 1

    ʻO ka ʻatikala blog maikaʻi Doug! Hoʻomaopopo ʻo Kinda iaʻu i ka pili o ka Makua / Keiki. "E hoʻomaʻemaʻe i kou lumi ʻōpio!" "No ke aha mai?" ʻO ke kumu kaʻu i ʻōlelo aku ai iā ʻoe pēlā! Ke kūkākūkā nei wau i kēia manawa me kahi mea kūʻai aku e manaʻo nei hiki iā lākou ke hoʻomaka i kā lākou pūnaewele hou i ke kakahiaka Pōʻakahi a laila ma ke awakea Pōʻakahi o kēlā lā like e manaʻo ʻo Google e kowtow i kā lākou makemake kiʻekiʻe. Ua wehewehe wau iā lākou ma hope o ka hoʻopili ʻana i nā hana SEO maikaʻi loa i kā lākou pūnaewele aia nō ia i ka Google mana loa e pane. ʻAʻole kali ʻo Google ma luna o mākou, kali mākou ma Google. ʻAʻole i loaʻa i kaʻu mea kūʻai aku. Makemake lākou i nā mea āpau a Google e hāʻawi ai i ka ʻimi kūloko ANA! ʻO ka manaʻo, "Ua hiki mai nā mea maikaʻi i ka poʻe e kali" ʻaʻole pili i kahi ʻona ʻoihana liʻiliʻi e makemake ana i ka ʻaoʻao mua i makemake ʻia o Google.

  2. 2

    I kēia manawa kekahi mau mea maikaʻi ma aneʻi! ʻAneʻane pono kēlā i kāna kikowaena ponoʻī me kēlā ʻikepili ma luna. ʻIke ʻoe e like me "e ʻae iaʻu iā Google no ʻoe". Malamalama!

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