Nā Infografics MarketingKe kūʻai aku lawe lima a me ka pākaukau

Ke Kūʻai Kūʻai Kahi Wāhi: Geo-Fencing a me nā Beacons

ʻOiai wau e piʻi ana i ka IRCE ma Chicago, ua kamaʻilio wau me kahi hui i wehewehe mai iaʻu i kā lākou kahua i hoʻopili i ka pilina o ka mea kūʻai aku ma ka pūnaewele a me waho.

Eia kekahi laʻana: Hele ʻoe i kāu hale kūʻai punahele punahele. I kou hele ʻana ma ka puka, aloha ka luna kūʻai iā ʻoe ma ka inoa, kūkākūkā i ka huahana āu e noiʻi nei ma mua o ka lā ma ka Pūnaewele, a hōʻike iā ʻoe i kekahi mau huahana hou āu e makemake ai.

He aha ka mea kūʻai aku ma muli o ka wahi?

ʻO ke kūʻai aku ʻana ma kahi wahi ka mea hana maikaʻi loa no ke kuʻi ʻana i ka manawa a me kahi: e ʻae ana i nā ʻoihana e hoʻolaha i kā lākou huahana a me nā lawelawe i mea e ʻike ai i kahi wahi mākeke kūpono, a no kā lākou mea kūʻai aku e loaʻa i ka lāʻau lapaʻau e pili ana i kā lākou makemake a me nā pono. Hoʻopili kēia i ka geo-targeting, geo-fencing, a me ka mea pāʻani hou loa ma ke kahua, beaconing. Ma o nā leka hoʻolaha a me nā leka pop-up hoʻolaha, ʻae kēia mau lawelawe i nā ʻoihana e hoʻohana i kā lākou mau wahi ikaika e hoʻonui ai i ka ʻike o kā lākou mea kūʻai aku a hoʻonui i kā lākou loaʻa kālā.

Aia maanei. Ke kūkulu nei nā ʻoihana i nā moʻolelo o nā mea kūʻai aku i hoʻohui ʻia e like me ka polokalamu kelepona āu e hoʻohana ai me kekahi polokalamu kele pūnaewele āu e wehe ai a komo i loko o kā lākou pūnaewele. Ka hui ana nā hoʻolālā pili pili me nā polokalamu kelepona a me nā hubs data mea kūʻai ikaika e hopena i kekahi ʻenehana kupaianaha e hoʻololi i ka pilina pūnaewele-offline ma waena o nā mea kūʻai aku a me nā mea kūʻai aku.

Ke emi nei nā kūʻai aku ma kahi hale kūʻai kokoke, no laila ke kuhikuhi nei lākou i ka hoʻolaha ma waena o ka pilikanaka a me ke kelepona e hiki aku iā ʻoe me kekahi mau makana. Kaomi ʻoe ma ka pūnaewele hale kūʻai a hana i kahi mākaʻikaʻi a ʻike i kekahi mau huahana hoihoi. Hoʻokomo ʻoe iā lākou i loko o ke kaʻa kūʻai, akā ʻaʻole ʻoe e kūʻai.

Ma hope o kekahi mau lā, hoʻokele ʻoe i loko o kekahi mau mile mai ka hale kūʻai. Hoʻopuka ʻo Up i kahi leka uila a i ʻole ka leka uila paʻa paʻa e hōʻike iā ʻoe ʻaʻohe laina ma ka hale kūʻai a no ka mea he mea kūʻai maikaʻi ʻoe, hiki iā ʻoe ke hoʻomaha no kahi hoʻemi koke.

He aha ka Geo-Fencing a he aha nā Beacons?

Loaʻa i ka polokalamu kelepona ma kāu kelepona ka ʻenehana beacon Bluetooth a ua hoʻokomo ʻia ka polokalamu o ka hale kūʻai. Ke kokoke ʻoe i ka puka mua o ka hale kūʻai, ʻike ka ʻōnaehana iā ʻoe a hoʻouna koke i kahi leka i ka luna hale kūʻai. Wehe ka hale kūʻai ko lakou polokalamu kelepona a ʻike i kāu kiʻi, kāu mōʻaukala mākaʻikaʻi, kāu mau kūʻai ʻana, a me kāu mau pilikanaka hou loa. Ua lawe ʻia ka pilina i kahi pae hou!

No laila… ua hoʻopaʻa ʻia ʻoe me ka hoʻolaha ʻana, hoʻopaʻa ʻia me ka leka uila, a laila pili i ka hale kūʻai ma o ka ʻenehana beacon. Mea ʻoluʻolu loa!

Eia kahi maikaʻi infographic mai Apps Builder e wehewehe ana i nā ʻokoʻa, me kekahi mau pōmaikaʻi a me nā hopena.

Wahi Kūʻai Kūʻai ʻIkepili

Douglas Karr

Douglas Karr he CMO o OpenINSIGHTS a me ka mea nana i hookumu i ka Martech Zone. Ua kōkua ʻo Douglas i ka nui o nā hoʻomaka ʻana o MarTech, ua kōkua i ka hoʻomaʻamaʻa pono ʻana ma luna o $ 5 bil i nā loaʻa a me nā hoʻopukapuka kālā ʻo Martech, a hoʻomau i ke kōkua ʻana i nā hui i ka hoʻokō ʻana a me ka hoʻomaʻamaʻa ʻana i kā lākou kūʻai aku a me nā hoʻolālā kūʻai. ʻO Douglas kahi hoʻololi kikohoʻe i ʻike ʻia ma ka honua a me ka loea a me ka ʻōlelo a MarTech. He mea kākau ʻo Douglas i kahi alakaʻi a Dummie a me kahi puke alakaʻi ʻoihana.

nā Articles

E hoʻi i ke pihiʻaoʻao
kokoke

ʻIke ʻia ʻo Adblock

Martech Zone hiki iā ia ke hāʻawi iā ʻoe i kēia ʻike me ka uku ʻole no ka mea ke hoʻolilo nei mākou i kā mākou pūnaewele ma o ka loaʻa kālā hoʻolaha, nā loulou pili, a me nā kākoʻo. Mahalo mākou inā e wehe ʻoe i kāu mea hoʻolaha hoʻolaha i kou nānā ʻana i kā mākou pūnaewele.