Ke hele nei ʻo M-Commerce i ke ala

Nā helu helu M-Commerce a me nā wānana

ʻAʻohe kānalua e pili ana. Ke kūʻai nei nā mea hoʻohana hou aku i nā papa a hoʻohana iā lākou no ka e-commerce ma muli o ka maʻalahi e hāʻawi ai. ʻO ka hōʻike hou loa mai eMarketer e hōʻoia i kēia a wānana a piʻi i ke kālepa papa, ke hoʻolilo nei i ka m-commerce i kahi ʻoihana $ 50 biliona i kēia makahiki e hiki mai ana.

Nā helu helu M-Commerce a me nā wānanaʻO ka hoʻolilo kālā kalepa holoʻokoʻa, me nā papa a me nā kelepona ʻelua, i ka makahiki 2012 he $ 24.66 biliona, a ua hōʻike ʻia kēia helu he 81% piʻi mai nā kiʻi 2011. He helu kupaianaha kēlā.

Wanana ka hōʻike eMarketer i ka hoʻolilo kālā ʻana o nā ecommerce mai nā papaha papa wale no e hoʻopā aku i $ 24 biliona ma ka hopena o 2013 a laila aneane pālua iā ia iho i hoʻokahi makahiki e hoʻopā i $ 50 biliona ma ka hopena o 2014. E kū ka huina kūʻai kūʻai m-commerce ma kahi o $ 39 piliona ma 2013.

Ma 2013, 15% o nā kūʻai āpau āpau e manaʻo ʻia e hele mai ana mai nā hāmeʻa kelepona, me nā papa wale nō e helu ana he 9% ka nui o kēia pai. Ma ka 2016, e hōʻike wale nā ​​papa i 17% nui o nā kūʻai āpau. 

ʻO kahi kumu nui o ka piʻi ʻana ka piʻi nui o ka lawe ʻana o ka papapa, no ka mea ʻoi aku ka nui o ka poʻe e kūʻai i kēia hāmeʻa hou. ʻIke ʻia kēia mai ke kau hoʻomaha hoʻomaha hope loa. ʻO ka lā Kalikimaka 2012 ua ʻike ʻia he 17.4 miliona mau hoʻohoho hou o nā hāmeʻa, i piʻi nui aʻe mai ka 6.8 miliona hoʻoulu hou ʻana o nā hāmeʻa ma 2011 ʻO ka maʻamau, ʻo ka lakio o nā hāmeʻa ʻehā mau kelepona no kēlā me kēia pāka. Akā ʻo ka lā Kalikimaka 2012 i pīhoihoi hou, i ka wā he 49% o nā polokalamu hou he 17.4 miliona i hana ʻia he mau papa ʻiʻo nō ia.

ʻAʻole hiki i nā mākeke ke makemake e noho i ka ʻoihana i nā makahiki e hiki mai ana ke mālama hou ʻole i ka kūʻai papa ʻana. ʻOiai ke nānā nei kēia i ka m-commerce, he mea nui e hoʻomaopopo i ka hopena o kēia mau helu mai nā ʻano hoʻololi ʻē aʻe pū kekahi. Pono ka lifecycle marketing i nā helu kikoʻī he nui me kahi prospect e kiʻi wale i kahi hālāwai noho i lalo. Inā ʻaʻole hoʻonui ʻia kāu ʻike paʻa lima, a laila ʻaʻole hiki iā lākou ke mākaʻikaʻi, noiʻi, a ʻike i kāu mana. Optimize i kāu pūnaewele pūnaewele. Loaʻa i nā hea a me ka wiwo ʻole i nā hana. E hele i ka pāʻani!

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