ʻIke paha ʻoe i kēlā "On Hold Marketing" Exist?
E haʻi pono wau. I ka wā Steve Hashman, Luna Hoʻokele, Ke kūʻai aku ʻana & huahana ma Exponential Solutions ma ʻO ka CUBE, kākau iaʻu me kahi pitch infographic e pili ana Ma Kūʻai Kūʻai, Manaʻo wau ua ʻoliʻoli wau me ka leo nui a mumulu iaʻu iho, Ke nuku neiʻoe iaʻu?.
Akā, e like me nā mākeke maikaʻi, ua hana ʻo Steve i kāna haʻawina home a kau pū i kahi infographic e akāka loa ai ka manawa kūpono.
- 70% o nā poʻe kelepona kelepona ʻoihana ka kau paʻa.
- 60% o kēlā e kau aʻe ana ke loaʻa ʻole kahi leka a mele paha e paʻa ana.
- 30% o kēlā poʻe kelepona mai kāhea hou aku!
- Me nā mele a me nā leka e paʻa ana, e lilo kēlā poʻe 3 mau minuke ka lōʻihi ke kali nei i kekahi e pane!
I kekahi manawa lilo ka manawa o ka poʻe kalepa i ka manawa ma ka loaʻa, haʻalele lākou i ka hana e hana ana ma hope o ka pili ʻana o kahi prospect. I ka ʻoiaʻiʻo, hoʻolilo nā ʻoihana iā 94% o kā lākou moʻohelu kūʻai e hoʻohuli i ka mea kūʻai aku e kāhea… akā ʻo 6% wale nō e lilo i ka wā e loaʻa ai ke kelepona.
He aha ka mea e lohe ai kāu mea kūʻai aku ke paʻa lākou? ʻAʻole hāʻawi kēia infographic i nā stats wale nō, hāʻawi ia i ka hopena e hoʻokō i kahi pono Kūʻai Kūʻai Paʻa hoʻolālā: