Email Marketing & Automation

Pehea e kūkulu pono ai i kahi noiʻi me kekahi kahua leka uila

He mea kūpono ke kūkulu ʻana i ka ʻaoʻao pūnaewele me kahi palapala inā ʻoe e hoʻāʻo e hopu i ka ʻike e like me kahi noiʻi. Eia nō naʻe, ʻaʻole kūpono ke kiʻi ʻana i ka mea kākau leka uila e kaomi i kahi palapala. ʻO ke ala maikaʻi loa, ʻo ia ka pane pololei ʻana i kāu poʻe kākau inoa i ka noiʻi ma ke kamaʻilio ʻana me ka leka uila.

ʻO ka mea pōʻino, ʻaʻole kākoʻo nā mea kūʻai leka uila i kēia manawa HTML nā kūlana, a he nui nā mea kūʻai leka uila i kākoʻo i nā palapala HTML. Eia kekahi mau laʻana o nā mea kūʻai leka uila i ʻike ʻia he mau palena i ka wā e hāʻawi ai i nā palapala HTML:

  • gmail: He kākoʻo palena ʻole ʻo Gmail i nā palapala HTML ma kāna mea kūʻai leka uila. ʻOiai hiki ke hana nā ʻano kumu, ʻaʻole hiki ke hana ʻia nā ʻano paʻakikī me nā pilina JavaScript e like me ka mea i manaʻo ʻia.
  • Outlook (Papaona): ʻAʻole hiki ke ʻano like ʻole ka mana desktop o Microsoft Outlook i ka hāʻawi ʻana i nā palapala HTML. Hoʻopaʻa pinepine ia i ka hana o nā ʻano a ʻaʻole paha e kākoʻo i nā mea ʻano kiʻekiʻe.
  • Yahoo Mail: ʻAʻole paha e kākoʻo piha ʻo Yahoo Mail i nā palapala HTML ma nā leka uila, ʻoi aku ka nui o nā mea paʻakikī a i ʻole nā ​​palapala.
  • Ahola Mail: E like me Yahoo, hiki i ka AOL Mail ke kaupalena i ka unuhi ʻana i nā palapala HTML a ʻaʻole paha e kākoʻo i kekahi mau mea hoʻohālikelike.
  • Apple Mail: He mau palena ko Apple Mail ma iOS a me macOS me nā palapala HTML. ʻOiai hiki ke hana nā ʻano kumu, ʻaʻole paha e hana nā ʻano paʻakikī e like me ka mea i manaʻo ʻia.

Mai hoʻohana i nā palapala ma ka leka uila

ʻO ka hana maikaʻi loa ʻaʻole ia e hoʻohana i nā palapala. Kākoʻo nā mea kūʻai leka uila i nā loulou ma HTML no laila ʻo ke ala hilinaʻi loa e hopu i kahi koho balota maʻalahi a i ʻole ka nānā ʻana ma o ka leka uila ma o ka hoʻokomo ʻana i nā loulou kaʻawale no kēlā me kēia pane. Eia kekahi laʻana mai Netflix:

nūnū netflix

Maikaʻi a maʻalahi. ʻAʻole pono ke komo ʻana, ʻaʻohe kaomi ʻana i kahi loulou a laila wehe i kahi palapala ʻē aʻe, ʻaʻohe ʻikepili komo…. he kaomi wale. He maʻalahi kēlā… a ʻaʻole ia he manaʻo ʻaʻole hiki iā ʻoe ke hōʻiliʻili i ka ʻike pono āu e makemake ai a hoʻihoʻi paha ia i kahi CRM a i ʻole nā ​​paepae ʻē aʻe. Eia kekahi mau hiʻohiʻona:

Maikaʻi: Ke kūkulu ʻana i ʻelua ʻaoʻao pae ʻokoʻa no ʻAe a me ʻAʻole:

Ma ka hahai ʻana i nā helu kaomi ma kēia mau loulou, hiki iā ʻoe ke nānā wale i ka hōʻike ʻana o kāu kahua leka uila a hoʻohālikelike i nā hopena no kēlā me kēia loulou. ʻOiai ʻo kēia ke ala maʻalahi loa, ʻaʻole kūpono paha ia no nā kumu ʻelua:

  • Inā kaomi pinepine ka mea kākau inoa i ka loulou, hiki ke hoʻonui hewa i kekahi mau hopena.
  • Ma waho aʻe o ka pae ʻana o ka poʻe ma nā ʻaoʻao, ʻaʻole hiki iā ʻoe ke hopu i kēia ʻikepili e pili ana i ka mea kākau inoa ma kāu analytics a i ʻole CRM.

ʻOi aku ka maikaʻi: E kūkulu i kahi ʻaoʻao palapala e hopu ai i ka ID mea kākau inoa a me kā lākou pane

Inā loaʻa iā ʻoe kahi ʻaoʻao huakaʻi kahi e hopu ʻia ai nā balota me kahi querystring (eg. ?id=*|subid|*&vote=yes), hiki iā ʻoe ke kākau i ke code e hopu ai kū hoʻokahi koho ma muli o ka mea kākau inoa ma kāu papa inoa a me kā lākou koho. ʻO kēia kahi ala maikaʻi loa me kahi ʻokoʻa:

  • ʻAʻole hoʻihoʻi ʻia ka balota i kāu kahua kūʻai kūʻai a i ʻole CRM i hiki iā ʻoe ke hoʻohana iā ia no ka pilikino, ka huli ʻana, a i ʻole ka mahele.

ʻOi aku ka maikaʻi: kūkulu i kahi ʻaoʻao palapala i hoʻohui ʻia me kāu kahua kūʻai kūʻai a i ʻole CRM

Me kahi ʻaoʻao huakaʻi kahi e hopu ʻia ai nā balota me kahi querystring (eg. ?id=*|subid|*&vote=yes), hiki iā ʻoe ke kākau i ke code e hopu ai kū hoʻokahi koho ma muli o ka mea kākau inoa ma kāu papa inoa a me kā lākou koho. Eia hou, hiki iā ʻoe ke hoʻohana i ka ID mea kākau inoa a me ka API o ka platform e hoʻihoʻi i kēia ʻikepili i ka CRM a i ʻole ke kahua kūʻai. Ma kēia hiʻohiʻona, makemake paha ʻoe e ʻae i ka mea kākau inoa e kaomi ʻoi aku ma mua o hoʻokahi manawa, akā mālama mau i ka koho hope loa.

Optimize No Mobile Email

ʻO kekahi manaʻo hope: Optimize no nā mea kūʻai leka uila kelepona a me nā mea hoʻohana e koho me ko lākou manamana lima. He mea nui ka hāʻawi ʻana i kahi ʻāpana i ʻike ʻia ma ke ʻano he pihi a loaʻa ka laulā a me ke kiʻekiʻe no ka paʻi maʻalahi. Eia kekahi laʻana:

<!DOCTYPE html>
<html lang="en">
<head>
    <meta charset="UTF-8">
    <meta name="viewport" content="width=device-width, initial-scale=1.0">
    <title>Survey Email</title>
    <style>
        /* Add some basic styling for the buttons */
        .survey-button {
            display: block;
            width: 100%;
            max-width: 300px;
            margin: 0 auto;
            padding: 10px;
            text-align: center;
            background-color: #007bff;
            color: #fff;
            text-decoration: none;
            font-weight: bold;
            border-radius: 5px;
        }
    </style>
</head>
<body>
    <p>Dear recipient,</p>
    <p>We'd love to hear your feedback on our service. Please click one of the options below:</p>
    
    <!-- Three anchor tags acting as buttons -->
    <a href="https://domain.com?id=*|subid|*&vote=good" class="survey-button">Good</a>    <a href="https://domain.com?id=*|subid|*&vote=okay" class="survey-button">Okay</a>
    <a href="https://domain.com?id=*|subid|*&vote=poor" class="survey-button">Poor</a>

    <p>Thank you for participating in our survey!</p>
</body>
</html>

Ma nā hiʻohiʻona a pau, pono e hoʻomanaʻo ʻia ka hoʻohālikelike o ka mea hoʻohana leka uila a me ka ʻike holoʻokoʻa o ka mea hoʻohana. No nā noiʻi, ʻoi aku ka hilinaʻi o ka hoʻohana ʻana i nā pihi a i ʻole nā ​​​​loulou ma mua o ka hoʻokomo ʻana i nā palapala HTML i nā leka uila.

Inā makemake ʻoe i nā noiʻi kōkua kūkulu ʻana a me ka hōʻiliʻili ʻana i ka ʻikepili noiʻi ma o ka leka uila, mai kānalua e noi i ke kōkua mai DK New Media.

Douglas Karr

Douglas Karr he CMO o OpenINSIGHTS a me ka mea nana i hookumu i ka Martech Zone. Ua kōkua ʻo Douglas i ka nui o nā hoʻomaka ʻana o MarTech, ua kōkua i ka hoʻomaʻamaʻa pono ʻana ma luna o $ 5 bil i nā loaʻa a me nā hoʻopukapuka kālā ʻo Martech, a hoʻomau i ke kōkua ʻana i nā hui i ka hoʻokō ʻana a me ka hoʻomaʻamaʻa ʻana i kā lākou kūʻai aku a me nā hoʻolālā kūʻai. ʻO Douglas kahi hoʻololi kikohoʻe i ʻike ʻia ma ka honua a me ka loea a me ka ʻōlelo a MarTech. He mea kākau ʻo Douglas i kahi alakaʻi a Dummie a me kahi puke alakaʻi ʻoihana.

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Martech Zone hiki iā ia ke hāʻawi iā ʻoe i kēia ʻike me ka uku ʻole no ka mea ke hoʻolilo nei mākou i kā mākou pūnaewele ma o ka loaʻa kālā hoʻolaha, nā loulou pili, a me nā kākoʻo. Mahalo mākou inā e wehe ʻoe i kāu mea hoʻolaha hoʻolaha i kou nānā ʻana i kā mākou pūnaewele.