Nā Hana Hana Hana Hokona, nā pilikia, a me ka kūleʻa

ʻO Holger Schulze a me ka blog Technology Technology Mea Pau Loa ua alakaʻi ʻia kahi ana o nā mākaʻikaʻi B2B i ka Ke kaiāulu ʻoihana ʻenehana B2B ma LinkedIn.

Ua noi au ʻO Troy Burk, Luna Nui o Right On Interactive - a paepae hana mākeke ua ʻike ʻia ma ke ʻano he alakaʻi i ka ʻoihana - e hāʻawi i ka manaʻo i nā hopena o ka ana.

ʻO Troy-BurkUa hana maikaʻi ʻia ke ana ʻana a hāʻawi ʻia i kekahi mau ana hoʻohālikelike maikaʻi e pili ana i kahi ʻāpana o nā mea kālepa B2B e hoʻonui nei i ka automation marketing. Kudos iā Holger a me ke kime i huki like i kēia. Mai nā 909 mau pane, ʻo ka hapa nui o nā mea pane mai nā polokalamu, ʻenehana kiʻekiʻe a me nā ʻoihana kūʻai aku me ka hapa o 100 o ka poʻe hana. No nā ʻoihana e hāʻule i kēia ʻano ʻike mākou i nā ʻano like, nā ālai, a me nā pahuhopu. Ke hana ikaika nei kēia mau ʻoihana e kiʻi i nā mea kūʻai aku hou, me ka wikiwiki e like me ka hiki, me ka waihona kālā palena palena e hana ai. Kau ka hapanui i ka hanauna kēpau, he mea nui ke kumu kūʻai, a me ke ana ROI ke kumu o ka hopena o ka hoʻouka kaua (wehe a kaomi ʻia).

Hana kūpono ke kūʻai aku ʻana me ka pono e like me ka hoʻihoʻi kālā hou aku, nā pilina pili hou, ka hoʻomaikaʻi ʻana i ka kūloko, a me ka hoʻokumu ʻana i ka ʻike o nā mea kūʻai aku ʻoi aku ka pili.

Hoʻohui hou, ua ʻōlelo ʻo Troy ʻoiai ke kamaʻilio nei ka poʻe i loaʻa i ka moʻohelu kālā ma loko o ke ana ʻana akā ma kahi o ka hapalua, 57%, ua ana ʻia ka maikaʻi e ka hāmama a kaomi ma o nā helu. I ka manawa like, ua ʻōlelo ʻo 37% ʻo ka moʻohelu kālā ka mea kaohi nui loa a manaʻolana hoʻi no nā hāʻina e ʻoi aku ke kumu kūʻai. Ke noi nei ia i ka nīnau inā e ana pololei ana ka poʻe kālepa ʻole i kā lākou papahana automation marketing. ʻAʻole ʻoe e ana ana i kekahi kahua kūʻai e pili ana i ke kumukūʻai… e ana ana ʻoe i kāu waiwai kūʻai mākau kūʻai ma muli o nā hoʻihoʻi!

He laina murky ia: Makemake nā mea e loaʻa hou i nā alakaʻi, kahi hopena automation marketing automation, me kahi pālahalaha a hōʻemi kālā paha no ka automation marketing. A ana lākou i ka kūleʻa ma nā helu hāmama a kaomi.

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