Ua hoʻohana ʻia ʻo Marketing Automation e nā ʻoihana nui mai ka wā i ola ai. Ua hana kēia hanana i kona māka ma ka ʻenehana kālepa ma nā ʻano like ʻole. ʻO nā haʻina mua (a ʻo ka hapanui o kēia manawa) ikaika, hiʻohiʻona-waiwai, a no laila paʻakikī a pipiʻi hoʻi. Ua paʻakikī kēia mau mea āpau i nā ʻoihana liʻiliʻi e hoʻokō i ka automation marketing. ʻOiai inā hiki i kahi ʻoihana liʻiliʻi ke hiki ke kūʻai aku i ka polokalamu automation marketing paʻakikī lākou i ka loaʻa ʻana o ka waiwai maoli mai ia mea.
Ua hoʻonāukiuki kēia ʻano iaʻu no ka mea ʻo nā ʻoihana liʻiliʻi me nā kumuwaiwai kaupalena hiki ke pōmaikaʻi maoli mai ka hoʻohana ʻana i ka automation marketing. Hiki i ka leveraging automation ke hoʻonui i ka hana a no laila loaʻa kālā i ka nui. Minamina, ʻaʻole hoʻonohonoho ʻia ka hapa nui o nā hāʻina o kēia manawa no nā ʻoihana liʻiliʻi.
No laila, ma ke ʻano he mākeke ma kahi ʻoihana SaaS automation marketing marketing, ua manaʻo wau he kuleana naʻu e ʻike i nā mea paʻakikī a nā mea kālepa. Ua hana wau i kēlā ma ke ana ʻana ma mua o 130 ʻoihana e hana nei i ke kālepa.
Akā ua manaʻo wau ʻaʻole lawa kēlā. Makemake wau e kaʻana like i kēia ʻike āpau a me nā ʻike i hana ai wau i ʻatikala hoʻopuni a kakau an epic 55-ʻaoʻao hōʻike piha me ka ʻikepili e kaʻana like i kaʻu ʻike me ka honua. Hōʻike kēia ʻatikala i kekahi o nā ʻike nui a me nā ʻike o ka hōʻike. Hoʻohui, ua koho lima au i ka ʻōlelo aʻo automation marketing maikaʻi loa i hāʻawi ʻia e nā poʻe loea i ka wā o kaʻu noiʻi.
ʻO ka hōʻike hōʻike hōʻike hōʻike hōʻikeʻike hōʻike hōʻikeʻike hōʻike hōʻikeʻike ākea
E kamaʻilio iki e pili ana i ka hoʻokaʻawale ʻana i nā nui o ka ʻoihana, nā kūlana o nā mea pane a me nā ʻoihana a lākou e hana nei. E hoʻokau kēia i nā ʻikepili e hiki mai ana i ka pōʻaiapili.
- ʻOihana ʻoihana - I kaʻu noiʻi ʻana, 90% o ka poʻe i pane ʻia mai nā ʻoihana me 50 limahana a ʻoi iki paha. ʻO kēia ka mea i hōʻike nui ʻia ai nā ʻoihana liʻiliʻi a liʻiliʻi. E wāwahi iki mākou i kēia. Ma mua o ka hapalua o nā mea pane (57%) hana ma nā ʻoihana me nā limahana 2-10. ʻO ka ʻelima (20%) o nā pane mai nā ʻoihana me nā limahana 11-50. 17 mau hoʻouna (13%) i hele mai mai nā solopreneurs.
- Nā kūlana - ʻO nā mea i hoʻouna ʻia (38%) mai nā loea e hana nei i nā kūlana ulu e like me ke kūʻai aku ʻana a me ke kūʻai aku. 31% o nā mea pane i kā mākou anamanaʻo nā mea ʻoihana. ʻO ka hapahā o nā mea komo (25%) he CEO. Hāpai kēia mau hui ʻekolu i ka 94% o nā mea i hoʻouna ʻia.
- Nā Hana - ʻO ka mahele o nā ʻoihana i waena o nā mea pane e hilinaʻi nei i ka Marketing, me 47%. Kūpono kēia i kā mākou hōʻiliʻili ʻana i ka ʻikepili i hiki i ka hapalua o nā mea pane mai ka ʻoihana kūʻai aku. Ua hele mai ka ʻoihana Hoʻolālā Polokalamu i ka lua ma ka ana, me 25% o nā waiho mai ana mai kēia ʻoihana.
Maikaʻi kēia ʻikepili momona āpau, akā ua hele mai ʻoe i aneʻi e heluhelu e pili ana i nā hoʻopiʻi automation marketing, ʻaʻole anei? No laila, e kiʻi iā ia!
Nā Kūʻai Kūʻai Kūʻai Nui
I kā mākou noi ʻana, 85% o nā mea pane e hoʻohana i kekahi ʻano o ka automation marketing.
- ʻO ka pahuhopu maʻamau a ka poʻe e kū nei me ka automation marketing ke hana nei i nā automation maikaʻi, me 16% o ka mea pane e ʻōlelo ana
- Ma muli o kā mākou ʻikepili, hoʻohui ʻia (14%) kekahi mea paʻakikī e hoʻokūkū nei i nā mea hoʻohana i mua me ka ʻenehana automation marketing.
- Pono ka automation marketing i nā ʻike he nui. ʻAʻohe mea kupanaha, ʻo ka hoʻokumu ʻana i ka ʻike i hiki mai i ka wahi ʻekolu, me 10%.
- ʻO ke komo ʻana (8%) kahi pilikia nui a pili loa i ka ʻike. Pono ka automation i ka ʻike kiʻekiʻe kiʻekiʻe e hoʻoulu ai i ka hoʻopili.
- Hoʻākāka ʻia ka hoʻokaʻawale, ka mālama ʻana i ka ʻikepili, a me ka optimization e 6% o nā poʻe i komo ma ke ʻano he hoʻopiʻi kūmau kūʻai.
- Ke ʻimi nei i nā pono hana (5%), hoʻopilikino (5%), kēpau kēpau (5%), anamanaʻo (4%), hōʻike (3%), a me ka hiki ke lawe ʻia (1%) i ʻōlelo ʻia ma ke ʻano he pilikia nui na kekahi o nā loiloi i nīnau ʻia .
Ke piʻi nei, e nānā ana mākou i ka ʻokoʻa o kēia mau pilikia ma waena o ʻelua kūlana kūlana: ka ulu ʻana (Marketing & Sales) a me nā CEO.
ʻO nā ʻaʻa Kūʻai Hokona ʻo nā poʻe i nā kūlana ulu
- ʻO ka ʻoihana hoʻokūkū hoʻopiʻi pinepine pinepine ʻia a me nā ʻoihana kūʻai aku ke hana nei i nā automation (29%), e kahi palena kiʻekiʻe
- Hoʻohui ʻia kekahi mea koʻikoʻi koʻikoʻi nui i nā kūlana ulu e kū nei me ka automation marketing, me 21% o nā mea pane e kuhikuhi ana iā ia.
- ʻO ka hoʻokumu ʻana i ka ʻike i loaʻa i ke kolu o ka wahi me 17% o nā loea ulu e ʻōlelo nei.
- Ua hānai ʻia ka māhele e 13% o nā mea pane mai nā kūlana ulu.
- Ua kuhikuhi ʻia ka mālama ʻana i ka ʻikepili a me ka helu ʻana i kē kēpau i mau pilikia ma o 10% o nā mea komo.
- ʻO nā pilikia ʻē aʻe i hōʻike pinepine ʻole ʻia e pili pū me: personalization (6%), optimization (6%), hoʻopili ʻana (4%), loaʻa nā mea hana (4%), analytics (4%), a me ka hōʻike ʻana (2%).
ʻO nā ʻaʻa Kūʻai Manawa Kūʻai ʻo Luna Nui
- ʻO ka paʻakikī o ka automation marketing ka helu ʻekahi no nā CEOs, me 21% o nā mea i komo i kēia kūlana e hāpai nei
- I nā kamaliʻi a me nā hui liʻiliʻi, ʻo ka manawa pinepine ka CEO nāna e hoʻoholo i ka hoʻohui o ka polokalamu e hoʻohana ai ka ʻoihana. No laila, ʻaʻole ia he mea kupanaha nā hoʻohui pū (17%) a me ka loaʻa ʻana o nā pono hana (14%) he mau pilikia nui no lākou.
- ʻO ke kalaiwa ʻana i ka hana ma nā leka kālepa automate i kuhikuhi ʻia ma ke ʻano he pilikia e 14% o nā CEO.
- ʻO ka hana ʻana i nā kaʻa (10%) i ʻōlelo nui ʻia e nā CEO ma mua o ka ulu ʻana o nā ʻoihana a me nā ʻoihana ʻona. ʻO ke kumu o kēia ʻaʻole pili ka hapa nui o nā CEO i ka hana ʻana i nā automation.
- Ua mālama ʻia ka mālama ʻana i ka ʻikepili a me ka optimization e 10% o nā mea pane i nā kuleana ʻo CEO.
- ʻO kekahi o nā pilikia i hōʻike pinepine ʻole ʻia e nā CEOs ke hana nei i ka ʻike, ka pilikino ʻana, ka hoʻokaʻawale ʻana, ka hōʻike ʻana, a me ka hōʻuluʻulu manaʻo ʻana, ua hōʻike ʻia kēlā me kēia i nā 7% o nā pane.
ʻIcelelo Aʻo Marketing Automation mai ka poʻe loea a me Influencers
E like me kaʻu i ʻōlelo ai ua nīnau aku mākou i nā mea hoʻohana automation marketing
"He aha kāu e ʻōlelo ai i kahi kanaka i hoʻomaka wale me ka automation marketing? He aha kā ia e nānā ai? ".
Ua koho wau i kekahi o nā pane ʻoi loa, hiki iā ʻoe ke heluhelu i nā ʻōlelo āpau i kēia puni.
ʻO ka SaaS guru a me ka mea hoʻokumu o SaaS Mantra, Sampath S e ʻōlelo nei i ka wā e pili ana i ka kūʻai ʻana i ka automation marketing e hoʻomaka i:
Ua hāʻawi pū aku ʻo Ryan Bonnici, ka CMO o G2Crowd i kekahi mau ʻōlelo aʻoaʻo weliweli e nānā i ka hoʻomaka.
ʻO ka mea nāna i hoʻokumu ʻo Ghacklabs, ʻo Luke Fitzpatrick e hōʻike nei i ka mea nui o ka hoʻopili kanaka ʻana i ka automation marketing:
Nix Eniego, ke poʻo o ke kūʻai aku ʻana ma Sprout Solutions aʻoaʻo i ka hoʻomaka ʻana o ka automation marketing e nānā i nā hua haʻahaʻa e kau ana a me ka hoʻomohala ʻana i kahi ʻōnaehana holoʻokoʻa ma mua o ka lele ʻana i ka nitty-gritty.
Hoʻopiliʻia
E kiʻi hou i nā pilikia nui. Ke hiki mai i ke kūʻai aku ʻana i nā mea hoʻohana ma nā kūlana ulu a ʻo kā lākou mau pilikia nui loa:
- Ke hana nei i nā kaʻa
- Nā Pāʻoihana
- Ke hana nei i ka ʻike
Ma ka lima ʻē aʻe, paʻakikī nā CEOs e hana nei me ka automation marketing.
- Ka nui
- Nā Pāʻoihana
- Ke ʻimi nei i nā pono hana
