ʻAʻole nā ​​mea āpau e launa pū me ʻoe he mea kūʻai aku

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ʻO ka launa pūnaewele ʻana a me nā kipa kūikawā ʻana i kāu pūnaewele ʻaʻole pono nā mea kūʻai aku no kāu ʻoihana, a i ʻole nā ​​mea kūʻai aku e kū mai ana. Kuhi hewa nā ʻoihana i ka kuhi ʻana i kēlā me kēia kipa ʻana i kahi pūnaewele kahi mea hoihoi i kā lākou huahana, a i ʻole kēlā me kēia mea e hoʻoiho i kahi whitepaper hoʻokahi ua mākaukau e kūʻai.

ʻAʻole pēlā. ʻAʻole loa.

Hiki i kahi mea kipa pūnaewele ke loaʻa i nā kumu like ʻole he nui no ka nānā ʻana i kāu pūnaewele a hoʻolilo manawa me kāu ʻike, ʻaʻole pili kekahi i ka lilo ʻana i mea kūʻai maoli. ʻO kahi laʻana, hiki i nā mea kipa i kāu pūnaewele ke:

  • Ke nānā nei nā mea hoʻokūkū iā ʻoe.
  • Ke ʻimi nei nā mea ʻimi hana i kahi gig hou aʻe.
  • Nā haumāna e noiʻi nei i kahi pepa kau koleke.

Eia nō naʻe, kokoke i nā poʻe āpau e hāʻule i waena o kēia mau ʻaoʻao ʻekolu ka makaʻu pinepine i ke kelepona ʻana a i ʻole ka wili ʻana ma ka papa inoa leka uila.

ʻO ka hoʻokomo ʻana i kēlā me kēia mea kipa i kahi bake mea kūʻai aku, he hana weliweli ia. ʻAʻole wale kahi kahe nui i nā kumuwaiwai e alualu i kēlā me kēia kanaka e kaʻana like i kāna helu kelepona a i ʻole ka helu leka uila, akā hiki ke hana i kahi ʻike maikaʻi ʻole no ka poʻe i manaʻo ʻole e lilo i pahuhopu no ka pahu o nā mea kūʻai aku.

ʻO ka hoʻohuli ʻana i ka poʻe kipa i nā mea kūʻai aku, a i ʻole ka ʻike ʻana i nā malihini kipa e kūpono ai ke hoʻololi, koi ʻia ka ʻike hohonu o lākou. ʻO kēia kahi 3D (ʻekolu-dimensional) huahelu alakaʻi hele mai i ka pāʻani.

ʻAʻole he mea hou ka pākuhi kēpau, akā ʻo ka kū o ka ʻIkepili Nui Ua hoʻomaka i kahi hanauna hou o ka 3D kēpau heluʻai pane e hoʻonui ana i ka hohonu i ka ʻike o nā mea kūʻai aku a me nā ʻoihana kūʻai aku i nā mea kūʻai aku a me nā prospect. ʻO 3D scoring ka evolution kūlohelohe o ka ʻike waiwai āu e hōʻiliʻili nei i kāu mea kūʻai aku no nā makahiki, a hoʻohana iā ia e lawelawe maikaʻi loa i kēia mau mea kūʻai aku a i ka hopena, hoʻonui i kāu kūʻai aku a me kāu laina lalo.

Inā paha e nānā ana kahi ʻoihana ma nā hoʻolālā kūʻai B2C a B2B paha, hiki i kahi māka alakaʻi 3D ke kōkua iā lākou e ana i ka pili o kahi prospect a mea kūʻai aku paha i kā lākou kūlana "maikaʻi", ʻoiai ke nānā nei i kā lākou pae o ka hoʻopili a me ka hoʻokō. Mālama kēia i kou nānā ʻana i ka poʻe i hiki maoli ke kūʻai, ma mua o ka hoʻolei ʻana i kahi ʻupena ākea — a pipiʻi — e kiʻi i kēlā me kēia malihini kipa i hiki mai i kāu pūnaewele.

ʻO ka mea mua, e ʻike i nā lāhui kanaka a i ʻole nā ​​firmagraphics

Kūkulu ʻoe i kāu pālākiō 3D ma ke kuhikuhi ʻana i kāu mea kūʻai aku. Makemake ʻoe e ʻike “ʻO wai kēia kanaka? He kūpono kūpono paha ia no kaʻu hui? " ʻO ke ʻano o kāu ʻoihana e hoʻoholo ai i kahi profile āu e hoʻohana ai e 3D i kāu mau mea kūʻai aku.

Pono nā ʻoihana B2C e nānā i ka ʻike kanaka, e like me ko lākou mau makahiki, ke kāne, ka loaʻa kālā, ka hana, ke kūlana male, ka nui o nā keiki, nā kiʻi like ʻole o ko lākou home, ka helu kuhi helu, nā kau inoa heluhelu, nā lālā o ka hui a me nā pili, a pēlā aku.

Pono nā ʻoihana B2B e nānā pono i firmagraphicdata, e komo pū ana me ka loaʻa kālā o nā ʻoihana, nā makahiki i ka ʻoihana, ka helu o nā limahana, kahi kokoke i nā hale ʻē aʻe, ka helu helu helu, ke kūlana o ka hapa liʻiliʻi, ka helu o nā kikowaena lawelawe a me nā mea like.

ʻO ka ʻāpana ʻelua o ka helu 3D ka hoʻopili ʻana

I nā huaʻōlelo ʻē aʻe, makemake ʻoe e ʻike pehea e hana ai kēia mea kūʻai aku me kāu brand? ʻIke wale lākou iā ʻoe ma nā hōʻike kalepa? 'Lelo lākou iā ʻoe ma ke kelepona mau? Hahai lākou iā ʻoe ma Twitter, Facebook a me Instragram a nānā ma FourSquare ke kipa lākou i kāu wahi? Komo lākou i kāu pūnaewele pūnaewele? Pehea lākou e pili ai iā ʻoe hiki ke hoʻopili i kā lākou pilina me ʻoe? ʻO ka launa ʻana o ka pilikino pilikino ʻoi aku ka nui o nā pilina pilikino.

ʻO ke kolu, e hoʻomaopopo i kahi o kāu mea kūʻai aku i kā lākou pilina me ʻoe

Inā ʻaʻole ʻoe ma mua, pono ʻoe e hoʻokaʻawale i kāu waihona e like me ka lōʻihi o ka manawa a kāu mea kūʻai aku kāu mea kūʻai aku. ʻO kēia kahi mea kūʻai aku ola āpau nāna i kūʻai i kēlā me kēia huahana āu? ʻO kēia kahi mea kūʻai aku hou ʻike ʻole i nā makana a kāu ʻoihana? E like me kāu e noʻonoʻo ai, ʻokoʻa ke ʻano o ka leka uila āu e hoʻouna ai i kahi mea kūʻai aku i kahi mea kūʻai aku i kahi mea i hoʻouna mua ʻia i kahi mea me ʻoe.

ʻOiai he nui nā mea kūʻai aku e hoʻokaʻawale i kā lākou database me ka helu kanaka a i ʻole nā ​​firmagraphics wale nō, pono lākou e maʻalahi i ka pae o ka mea kūʻai aku i ke ola ola a hilinaʻi nui aʻe ma ka helu 3D. ʻO ka mea kūʻai aku i leka uila wale aku iā ʻoe ʻaʻole e ikaika e like me ka mea kūʻai aku lōʻihi i kipa aku i kāu keʻena. Pēlā nō, ʻo ke kanaka āu i hui ai ma ka hōʻike kālepa ʻoi aku paha ka mea kūʻai aku nāwaliwali ma mua o ka mea i kūʻai malū mai iā ʻoe no ʻelima mau makahiki. ʻAʻole ʻoe e ʻike i kēlā me ka ʻole o ka helu helu 3D.

haawi o kela malihini i ka lapaʻau keʻokeʻo.

Ma waena o kēia mau kamaʻilio ʻana e pili ana i ka hoʻohana ʻana i ka māka kaha 3D e nānā i nā malihini kipa e hiki ai ke kūʻai aku, ʻaʻole wau e luhi inā ʻaʻole wau e haʻi aku i kēlā me kēia pilina me kahi malihini kipa e lilo i hanana lapaʻau keʻokeʻo - nānā, launa a me ka hopena. -driven i ka makemake o ka malihini. E hoʻomanaʻo, ʻaʻole ia no ka hana ʻana i ke kālā he nui loa ma kēlā kūʻai mua. E pili ana i ka hoʻolako ʻana i nā mea e pono ai ka malihini kipa, a ʻo ia ka hopena i kahi ʻike maikaʻi a me nā kūʻai aku e hiki mai ana. Hoʻolahalaha i kēia ʻoluʻolu i kēlā me kēia mea kipa, ʻo nā mea hoʻokūkū, ʻimi ʻimi hana, a me nā haumāna o ke koleke. ʻAʻole ʻoe i ʻike i ka manawa e uku ai kahi lokomaikaʻi liʻiliʻi ma hope.

ʻAʻole hiki iā ʻoe ke ʻike maʻalahi i nā mea kūʻai aku maikaʻi loa. Pono ʻoe e mahiʻai iā lākou. Pehea? Ma ka ʻae ʻana iā lākou e neʻe maʻalahi i kēlā me kēia pae o ke ola, e ʻike nei i ka ʻike kūpono a i ʻole ka pilina a lākou e ʻimi nei ma ke ala. ʻO kēia ka ikaika o ka hoʻoponopono On Right of Interactive's Lifecycle Marketing solution: hāʻawi i ka mana i nā ʻoihana e ʻike pono kahi kahi prospect a mea kūʻai aku paha i kā lākou pilina me kahi lepili - mai ka manaʻolana a hiki i ka hoʻopulapula ʻana - a pehea e ʻoi aku ai iā lākou e hoʻonui i ka waiwai o ke ola.

ke kaikoeke: Pono ma Interactive He mea kūʻai aku kā mākou a kākoʻo o Martech Zone. E aʻo hou aʻe e pili ana i kā lākou hopena kūʻai ola ola i kēia lā:

E aʻo hou aʻe e pili ana i ka'ākau ma Interactive

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