ʻO ke kūleʻa kahi taktika kūʻai aku e pono ai

He mea aloha nui wau i ka blog a Andy Sernovitz, Poino! Makemake wau e noʻonoʻo wau i kēlā! I kēia lā naʻe, ʻaʻole maopopo iaʻu ʻae au me Andy.

Nā mākeke: kāpae i ka hoʻouna ʻana i nā hoʻolauleʻa e hoʻomaka me kēia mau manawa paʻakikī, pehea e mākeke ai i kahi recession, a i ʻole nā ​​hoʻolaha ʻē aʻe ʻole maikaʻi ʻole.

Makemake wau e noʻonoʻo ʻo Andy i kēia:

Hana i kahi ʻimi ma Ke kūleʻa ma Google a ʻike ʻoe i nā helu e pīhoihoi ana. Aia mākou i kahi recession. Kūleʻa mākou i kahi kūleʻa. Nui ka poʻe e lilo ana i ka hana. ʻO ka makaʻu i nā poʻe ʻē aʻe e haʻalele ana i kā lākou hana ka mea e hōʻemi ai nā mea kūʻai aku i nā lilo. ʻAʻole ia he mea maikaʻi ʻole, he mea kūpono kēlā.

ʻAʻole kani paha ke kamaʻilio e pili ana pehea e mālama ai i kahi recession maikaʻi - akā ʻaʻole maikaʻi ʻole ia. ʻO ka he maikaʻi ʻole ke kūleʻa, hiki ke lilo i kāu huahana a i ʻole nā ​​lawelawe āu e hoʻolako ai maikaʻi.

ʻAʻole kēia ka moa a me ka hua manu ... ʻaʻole mākou i komo i loko o kēia kolohe no ka mea ua hoʻomaka ka poʻe e kamaʻilio e pili ana i kahi recession a e kamaʻilio paha e pili ana. I ka ʻoiaʻiʻo, ua hoʻomaka paha ka recession i hoʻokahi makahiki i hala aku nei ma mua o ka kamaʻilio maoli ʻana o kekahi iā ia. I kēia manawa aia mākou i loko o ia mea, pono mākou e hana i nā mea e ola ai.

Pono e noʻonoʻo kēlā me kēia ʻoihana pehea e hoʻonui pono ai i ka recession a me ka leka e pili ana. He aha kāu ʻoihana e hāʻawi aku ai i nā ʻoihana a i nā mea kūʻai aku paha e ʻimi nei i nā ala e ʻoki ai? E hoʻomaka ʻoe e kamaʻilio e pili ana ia!

He laʻana nui ʻo Compendium Blogware:

Hāʻawi kaʻu ʻoihana kahi koho ʻemi liʻiliʻi no nā Marketers e hana i nā alakaʻi i loko no kā lākou hui. Wahi a eMarketer, aia ka mākeke ma ka ʻoki kua no nā hui he nui:

Ka emi ʻana o eMarketer

Inā he mākeke wau ma kahi hui e hoʻokuʻu paha i kekahi limahana a i ʻole e ʻimi nei i kahi mau wahi e ʻoki ai, koho ʻoe i kaʻu e ʻimi nei ma Google. Ke ʻimi nei wau i nā ala e ʻoki ai i kaʻu moʻohelu kālā, e like me he champion, a mālama i kaʻu hana a hiki i ka pā ʻana o kēia mea.

ʻO kekahi mau helu helu helu ʻē aʻe e pili ana i ke kūʻai aku ʻana i kahi wā pio.

  • 48% o nā hui nui US i koho ʻia e ʻO MarketingSherpa i Kepakemapa i ʻōlelo ʻia e hōʻoki ʻia kā lākou moʻohelu kālā kuʻuna; Ua ʻōlelo ʻo 21% he "koʻikoʻi" nā ʻoki.
  • 59% o ka 175 mau luna kūʻai kūleʻa i koho ʻia e ka ʻoihana lawelawe kūʻai ʻO ka Epsilon manaʻo ʻia e hoʻemi i kā lākou moʻohelu kūʻai maʻamau; ʻo 13% wale nō ka mea i manaʻo e hoʻonui ʻia.
  • 85% o nā mea kālepa 600 i nānā ʻia e MarketingProfs 'ōlelo lākou e hōʻemi ana lākou i kā lākou kaʻa kūʻai maʻamau.
  • 53% o Ka Hui o nā Advertisers National (ANA) Ua ʻōlelo nā lālā e ʻoki ana lākou i nā kālā no ka pane ʻana i ka hāʻule ʻana o ka hāʻule; Ua ʻōlelo ʻo 40% ke hoʻololi nei lākou i ka hoʻohuihui o nā kaha kūʻai aku i nā kahawai haʻahaʻa haʻahaʻa.

He kuleana ʻole ia naʻu, ma ke ʻano Marketer, ʻaʻole e kamaʻilio e pili ana i ke emi ʻana a no ke aha mākou he kumu kūʻai haʻahaʻa e kūʻai ai i nā ʻoihana me ka loaʻa ʻole o nā kumuwaiwai i loaʻa iā lākou. ʻO kēia ke aniau kikoʻī e pono ai mākou e kapitalize a ulu i loko.

Pono ʻoe e kālepa aku ana e pili ana.

Kihi pāpale iā Jeff ma ka hoʻolālā lalo + hāmeʻe no ka loulou i ka pepa eMarketer!

3 Comments

  1. 1

    ʻAe like wau me ʻoe Doug. E hele wau i kahi pae hou aʻe a ʻōlelo aku inā makemake maoli mākou e kōkua e haʻi ikaika aku mākou iā lākou pehea e hōʻole ai i ka hana hewa ʻana i ka hoʻokele waiwai i lalo a i ʻole ka mea āu e makemake ai e kāhea i kēia mau manawa.

    No ka lawe ʻana i kahi mamao aku, e ʻōlelo wau no ka mea he mea nui ka hokona ʻana i ka hoʻolālā ʻoihana holoʻokoʻa, pono pū mākou i ka mea ʻoihana a mea ʻona ʻoihana paha ʻo ia ka mea ʻona ʻoihana liʻiliʻi e hana maʻamau wale nō. Hoʻomaʻamaʻa ʻia ka hapa nui o kēia mau ʻoihana ʻona, ke kali nei no ka hāʻule ʻana o ka kāmaʻa hou a ke lana nei ka manaʻo e hāʻawi mai kekahi iā lākou i kahi ʻōlelo aʻoaʻo, nā ʻōlelo aʻo maikaʻi paha.

    ʻAe ʻae mākou e haʻi iā lākou i ka ʻoiaʻiʻo: "He ʻumi mau ala e mālama ai i kāu ʻoihana liʻiliʻi mai ka hele ʻana i lalo i kēia hoʻokele waiwai" a i ʻole kekahi mea ma kēlā laina. Pono mākou e haʻi iā lākou e lilo ana lākou i ke kūʻai aku ʻana i kēia ʻano hoʻokele waiwai a no ke aha.

  2. 2

    ʻO ka pou maikaʻi, Doug, pololei a pololei ʻoihana-y. Ua hui pū wau me ʻoe ma Friend Connect.

    Nā Nīnau: No ke aha i nui ai ka poʻe – no ke aha ka mea e hilinaʻi ai - ʻo ke kālepa ka ʻoki mua loa? ʻAʻole paha ia he ʻaoʻao kūlike loa? No ke aha mākou e hoʻopili ʻole ai iā mākou iho i kahi kapa ʻaʻohe ʻike? He mea like nō ia. Pehea e manaʻo ai kekahi ʻoihana e loaʻa kālā inā ʻaʻohe mea e ʻike iā lākou?

    Ma ka ʻaoʻao ʻaoʻao o ke dālā, ʻaʻole ʻōlelo ka mākaʻikaʻi, akā i kēia au o ke kūʻai aku kaiaulu, LISTENS a pane e like me ia. Nānā, hoʻokele. ʻO ke ʻoki ʻana i ke kūʻai aku ʻana i kēia hihia ua like ia me ka aeto e kanu ana i kona poʻo i ke one, a i ʻole ke keiki e pani ana i kona mau maka a uhi i kona mau pepeiao.

    Pono nā execs āpau e hopu i ke kaʻaahi kuhi: ʻo ke kūʻai aku ka mea LAST āu e ʻoki ai. ʻO ia iaʻu he maoli, piha a me ka nui ʻole o ka lolo. A no-brainer! ʻOki kalepa?! He aha?! E kala mai iaʻu?!

    … A ʻo ia, e nā hoaaloha, ke ʻano a nā mea kālepa e hōʻike ai inā makemake mākou e ola.

    • 3

      Nīnau nui, Will! ʻO kaʻu ʻelua mau keneta ke kuhikuhi ʻia ka hapa nui o ka poʻe kālepa e hana ma mua o ka hoʻolālā. ʻAʻole i loaʻa i nā ʻoihana kūʻai aku nā limahana e hoʻomaka me ka hoʻokumu ʻana i ka ulu a MEASURE i kēlā ulu ʻana no kahi ʻoihana. Ma muli o ka hiki ʻole iā lākou ke hōʻike i kā lākou waiwai i ka hui, ʻo lākou ka mua ma ka ʻoki kī.

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