I'm a big fan of Andy Sernovitz's blog, Damn! I Wish I'd Thought of That! Today, though, I'm not sure I agree with Andy.
Nā mākeke: kāpae i ka hoʻouna ʻana i nā hoʻolauleʻa e hoʻomaka me kēia mau manawa paʻakikī, pehea e mākeke ai i kahi recession, a i ʻole nā hoʻolaha ʻē aʻe ʻole maikaʻi ʻole.
Makemake wau e noʻonoʻo ʻo Andy i kēia:
Hana i kahi ʻimi ma Ke kūleʻa ma Google and you'll find the numbers are quite startling. We're in a recession. We're deep in a recession. Many people are losing their jobs. Fear of others losing their jobs is causing consumers to cut back on expenses. That's not a bad thing, that's a logical thing.
ʻAʻole kani paha ke kamaʻilio e pili ana pehea e mālama ai i kahi recession maikaʻi – but it's not negative, either. The he maikaʻi ʻole ke kūleʻa, hiki ke lilo i kāu huahana a i ʻole nā lawelawe āu e hoʻolako ai maikaʻi.
This isn't the chicken or the egg… we didn't get into this mess because people started talking about a recession or are talking about it. In fact, the recession may have started a year ago before anyone was really talking about it. Now that we're in it, we need to take actions to make it out alive.
Pono e noʻonoʻo kēlā me kēia ʻoihana pehea e hoʻonui pono ai i ka recession a me ka leka e pili ana. He aha kāu ʻoihana e hāʻawi aku ai i nā ʻoihana a i nā mea kūʻai aku paha e ʻimi nei i nā ala e ʻoki ai? E hoʻomaka ʻoe e kamaʻilio e pili ana ia!
He laʻana nui ʻo Compendium Blogware:
Hāʻawi kaʻu ʻoihana kahi koho ʻemi liʻiliʻi no nā Marketers e hana i nā alakaʻi i loko no kā lākou hui. Wahi a eMarketer, aia ka mākeke ma ka ʻoki kua no nā hui he nui:
If I'm a marketer at a company that's either let some staff go or is looking for some places to cut, guess what I'm searching for on Google? I'm searching for ways to cut my budget, look like a champion, and save my job until this thing blows over!
ʻO kekahi mau helu helu helu ʻē aʻe e pili ana i ke kūʻai aku ʻana i kahi wā pio.
- 48% o nā hui nui US i koho ʻia e ʻO MarketingSherpa i Kepakemapa i ʻōlelo ʻia e hōʻoki ʻia kā lākou moʻohelu kālā kuʻuna; Ua ʻōlelo ʻo 21% he "koʻikoʻi" nā ʻoki.
- 59% o ka 175 mau luna kūʻai kūleʻa i koho ʻia e ka ʻoihana lawelawe kūʻai ʻO ka Epsilon manaʻo ʻia e hoʻemi i kā lākou moʻohelu kūʻai maʻamau; ʻo 13% wale nō ka mea i manaʻo e hoʻonui ʻia.
- 85% o nā mea kālepa 600 i nānā ʻia e MarketingProfs 'ōlelo lākou e hōʻemi ana lākou i kā lākou kaʻa kūʻai maʻamau.
- 53% o Ka Hui o nā Advertisers National (ANA) Ua ʻōlelo nā lālā e ʻoki ana lākou i nā kālā no ka pane ʻana i ka hāʻule ʻana o ka hāʻule; Ua ʻōlelo ʻo 40% ke hoʻololi nei lākou i ka hoʻohuihui o nā kaha kūʻai aku i nā kahawai haʻahaʻa haʻahaʻa.
It would be irresponsible for me, as a Marketer, to not speak about the recession and why we're a low cost alternative to companies who are trying to drive business without the resources they used to have. This is the exact climate we need to capitalize on and grow in.
Pono ʻoe e kālepa aku ana e pili ana.
Kihi pāpale iā Jeff ma ka hoʻolālā lalo + hāmeʻe no ka loulou i ka pepa eMarketer!