Ma hea ʻoe e kau ai i kāu mau hana kūʻai aku ma 2020?

2020

I kēlā me kēia makahiki, hoʻomau nā mākaʻi mākaʻi e wānana a pahu i nā hoʻolālā a lākou e ʻike ai i ka trending no kā lākou mea kūʻai aku. Hana nui ʻo PAN Communication i kahi hana maikaʻi o ka hōʻiliʻili pōkole ʻana a me ka hāʻawi ʻana i kēia ʻike - a i kēia makahiki ua hoʻohui lākou i kēia infographic, Nā wānana 2020 CMO, e hana maʻalahi.

ʻOiai ka papa inoa o nā pilikia a me nā mākau e like me ka mea pau ʻole, manaʻo maoli wau hiki iā lākou ke hoʻolapalapa ʻia i kahi liʻiliʻi i 3 mau pilikia.

  1. Pakiko-Service - Makemake nā Prospect a me nā mea kūʻai aku iā lākou iho e lawelawe, a koi kēlā i nā mea kālepa e hana pono i ka hāʻawi ʻana i ka ʻike e pono ai, maʻalahi ka ʻeli ʻana, a me ka hāʻawi ʻana i nā pono hana e pono ai e alakaʻi i kā lākou huakaʻi.
  2. Hoʻololi Channel - Ke hoʻohana nei nā Prospect a me nā mea kūʻai aku i ka plethora o nā kahawai e lilo i makaʻala i kāu huahana a me nā lawelawe - mai nā mea hoʻolaha pāʻoihana kaiaulu i ka hoʻokaʻaʻike ʻike a me ka hoʻolaha ʻana. Luʻuluʻu a laha loa ka papa inoa i kēia lā. I kēia mau wānana, ʻike ʻoe overload maʻiʻo he hopohopo nui. Pono nā mākeke e hoʻohana i ka ʻenehana, hoʻokomo i nā hana agile, a hoʻoponopono hou i ka ʻike e pono ai nā ʻoihana a me nā mea kūʻai aku ma waena o nā mea āpau inā makemake lākou e hōʻea i kā lākou pahuhopu.
  3. Hoʻopālā - Me ke ʻano omni-channel, pono i nā mākeke e hoʻokumu a hoʻopilikino i ka ʻike inā manaʻo lākou e hui pū me nā manaʻolana a lākou e makemake ai e kiʻi a i ʻole nā ​​mea kūʻai aku makemake lākou e kūkulu hou i waiwai. Eia hou, koi i nā pono hana a me ka hoʻolālā e hana i kēia. Inā hiki i kahi ʻoihana B2B ke hoʻohālikelike i nā hihia hoʻohana, nā pepa keʻokeʻo, a me nā ʻaoʻao pae i nā pahuhopu pahuhopu, nā poʻo inoa hana, a i ʻole nā ​​nui ʻoihana, e pili ka ʻike i ka ʻoihana e hiki mai ana.

E like me kā PAN Communication hōʻuluʻulu ʻana:

ʻO ka pahuhopu helu ʻekahi i ʻōlelo ʻia i nā wanana o kēia makahiki ka hiki ke ʻoki i ka leo a hāʻawi i ka pae o ka ʻike mea kūʻai aku e koi ʻia mai ka mea kūʻai aku o kēia lā.

Nā kamaʻilio PAN
Nā Wanana a 2020 CMO: Kaumaha i ka ʻikepili, ka ʻōlelo aʻoaʻo, ka ʻikepili a ka mea kūʻai aku a me ka pilikino ʻana i koe nā mea kiʻekiʻe

Aʻohe kānalua. Me ka ʻole o ke tālena, nā kumuwaiwai, nā kaʻina hana, a me ka hoʻolālā e hoʻopili ai i kēia mau pahuhopu, ke kau wale ʻia nei kāu ʻoihana e kahi pae ʻoiai e hana ana i nā paila o nā hoʻolālā kūpono ʻole. ʻO ka manawa kēia e hoʻi i hope a loaʻa kahi kaʻina kūʻai agile ʻoi aku ka maikaʻi a me ka maikaʻi o kēlā.

Nā Wanana CMO 2020

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