He aha nā ʻenehana e hoʻopukapuka nei nā C-Level Marketers?

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Ua hana 'o Black Ink i Ke aʻo C-level 2016 Marketing, ke ana ʻana i nā mākeke mai nā ʻoihana nui 2000 ma ʻAmelika Hui Pū ʻIa ma o ka loaʻa kālā makahiki ʻia ʻana me kahi waihona kūʻai kūkahe o $ 5 biliona kālā ma ka hana a me nā koina.

Hoʻoiho i ka Ink's C-level 2016 Marketing Survey

Nā Aʻo Nui mai ke aʻo ʻana o ka Black Ink

  • ʻO nā mea makamua a ka poʻe mākeke e hoʻonui i ka pono o ka brand a me ka centricity o nā mea kūʻai aku e pono ai ka hoʻomaikaʻi nui ʻana no ka ʻenehana ʻenehana Marketing a me nā hiki omni-channel.
  • Loaʻa i i hoʻomaka me analytics e hoʻoholo akamai"ʻO ia ka pale nui loa e hoʻokō i ka holomua ma ka papa.
  • He mea nui ka pilina pilina ma waena / ʻoihana nui i ka kūleʻa o ka wā e hiki mai ana, ʻoiai e nānā nui ʻia ia he mea nui i ka 2016.
  • Ma ke ʻano laulā, makemake ʻole nā ​​mea kālepa e hoʻolilo kālā ma ka mālama ʻana i nā mea kūʻai aku a me ka hoʻoulu ʻana i nā hana, ma mua o ka loaʻa ʻana o ka mea kūʻai.
  • Hilinaʻi nā mākeke i ka hōʻike ʻana i ka kūleʻa o ka hoʻokūkū tactical akā e hakakā nei e hāʻawi i nā koina kālā i ke kālepa ʻana i ka C-suite a me ka luna o luna.
  • ʻO nā mahele ʻo 3 Martech kiʻekiʻe e kūʻai ʻia ana paha ma 2016 Manaʻo Pāʻoihana, ʻO Kauka Hana Hana, a Ka launa ʻana o nā mea kūʻai aku ʻōnaehana polokalamu.

He mea hoihoi iaʻu i ka hoʻomaopopo ʻana o nā mea kūʻai aku e hoʻopili ana nā ʻaoʻao āpau o ka ʻike o ka mea kūʻai, akā ʻaʻole lākou e hana e hoʻohuli i ka hakahaka me nā keʻena ʻē aʻe. ʻAʻole maopopo iaʻu pehea ʻoe e hoʻomaikaʻi ai i kāu loaʻa ʻana a me ka hoʻomau ʻana i nā hana me ka hana pū ʻole ʻana me kāu kūʻai aku, huahana, lawelawe, a me nā keʻena hoʻokele i kahi lā a kahi makahiki kahi e hoʻolaha ʻia ai kou kaulana a hiki i ka pūnaewele me ka poʻe āpau. ʻo nā mea pale i ka kūleʻa o nā pono hana, nā kumuwaiwai, a me ke alakaʻi ke kikoʻī ʻia i nā hopena… akā pehea ʻoe e hoʻomaikaʻi ai i kēlā mau me ka launa ʻole ʻana i ka inoa a hōʻoia i ka kūleʻa ma waena o nā deparment?

Na lilo o ke kūʻai aku ʻenehana Black Ink

Mai ke kuanaʻike mea hana, ʻenehana hōʻiliʻili kahi hōʻiliʻili haki o nā kaukani o nā hāʻina. ʻO nā mea pāʻani e like me Salesforce, Microsoft, Oracle, SAP, a me Adobe e hoʻomau i ke kūʻai ʻana i nā paepae liʻiliʻi e hoʻoponopono i nā pilikia o ka niche - akā ʻaʻohe kānalua he ʻoihana paʻakikī kēia me nā tona o nā pono hana a me ka hoʻopili. He manaʻo koʻu ʻaʻole nui ka nui o nā mea kūʻai aku ma waena o kēia mau ʻoihana ma waho o kēlā mau mea pāʻani nui.

ʻO ka Black Ink ROI's C-level 2016 Marketing Study e hōʻike ana i kekahi o nā loina maʻamau, ākea ākea e pili ana i kēia mau hui honua, akā kekahi mau nuances kūikawā ma waena o nā moʻomeheu ʻoihana, nā makemake kālā, nā pilikia, a me nā manawa kūpono.

Hoʻoiho i ka Ink's C-level 2016 Marketing Survey

Hana pū mākou me kekahi mau ʻoihana nui loa a me nā hoʻomaka iki a ʻaʻole maopopo iaʻu he ʻokoʻa ka nānā ma waena o lākou. Ma waho o ka moʻohelu kālā a me nā kumuwaiwai, ʻimi mau nā ʻoihana liʻiliʻi a me ka waena i ka hōʻike maikaʻi ʻana, ka automation e hoʻonui ai i nā kumuwaiwai, a me nā papahana e hoʻonui ai i ka ʻike o ka poʻe kūʻai. Ma ka liʻiliʻi ua loaʻa iā mākou āpau i ka like!

E pili ana i ka Black Ink ROI

ʻO Black Ink ROI kahi papahana SaaS, paepae anamanaʻo-ʻoihana holomua no ke kūʻai aku ʻana, kālepa ʻana a me nā alakaʻi P&L e hoʻomaikaʻi ai i ka loaʻa ʻana o nā mea kūʻai aku, ka hoʻopaʻa ʻana a me ka hoʻonui ʻana i nā manawa ulu ulu.

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