E ʻike pehea wau i hana ai i kēlā? Ua lawe au ke kūʻai akuʻana a hui pū ʻia me Phrasing. Cute, huh? I'm not sure that anyone has made up a word for the marketing strategy to make up words… so I just did.
The jury is still out whether or not I personally want to use this strategy (outside of this post). It seems that folks everywhere are thinking up new words to describe their theory or product. It's not new. Back in the 50's… everything was mea-o-matic, ke hāʻawi nei i kahi ʻano o ka automation. I kēia manawa me he mea lā e hoʻopili pū nā mea āpau i nā ʻāpana a i ʻole nā huaʻōlelo i nā huaʻōlelo kūʻai hou.
I'm not going to show any as some of them are quite clever. And I believe that's the key… they have to be clever (don't rate marketphrasing). I ka manawa aʻu i waiho ai i ka nīnau i kekahi alakaʻi o ka pāpaho kaiaulu, pane lākou ua hewa lākou ... ua hoʻāʻo pinepine lākou e hana i nā huaʻōlelo kūʻai hou e kōkua i kā lākou papahana.
ʻO Jeff Widman 'ōleloʻo ia ua hewaʻo ia no ka hoʻokumuʻana iā lākou. A ʻO Jason Keath, Luna Nui o Social Fresh, lawe mai i kekahi mau manaʻo nui e kākoʻo i ka hoʻolālā. Hāʻawi ʻo Jason i nā pono he 3 i ka hoʻokumu ʻana i kahi kū hoʻokahi a me ka maʻalea mākeke. He didn't know that I made up that term when I talked about it… and the explanations next to each of these are mine:
- Ke alakaʻi alakaʻiʻana – it does provide the impression that you are giving a topic deep thought and going down a road that's never been traveled.
- Kaulana – if the idea spreads, it's a term that's synonymous with your name, company, product or service.
- Ke Huli Huli Hua'ōlelo – if you're inventing the word, you'll be tied to that word online. Again, if it spreads, people will be finding you over any competitor.
Kiʻi hou: ʻO Brian Carter ua piʻi aʻe me kahi mākeke maikaʻi aʻe no kahi mākeke… neomarketinglogism… A i ʻole ka mea hoʻomākeʻaka mau loa neogurulogism.
He aha kāu punahele a punahele liʻiliʻi hoʻi mākeke mākeke?