ʻO Strategiphrasing kahi hoʻolālā nui?

marketphrasing

E ʻike pehea wau i hana ai i kēlā? Ua lawe au ke kūʻai akuʻana a hui pū ʻia me Phrasing. Nani, huh? ʻAʻole maopopo iaʻu ua hana kekahi i kahi huaʻōlelo no ka hoʻolālā kūʻai e hana i nā huaʻōlelo ... no laila ua hana wau.

Ke waiho nei ke kiure inā makemake wau e hoʻohana i kēia hoʻolālā (ma waho o kēia kūlana). Me he mea lā e noʻonoʻo ana ka poʻe ma nā wahi āpau i nā huaʻōlelo hou e wehewehe i ko lākou kumumanaʻo a huahana paha. ʻAʻole ia he mea hou. Hoʻi i nā makahiki 50 ... ua pau nā mea āpau mea-o-matic, ke hāʻawi nei i kahi ʻano o ka automation. I kēia manawa me he mea lā e hoʻopili pū nā mea āpau i nā ʻāpana a i ʻole nā ​​huaʻōlelo i nā huaʻōlelo kūʻai hou.

marketphrasing

ʻAʻole wau e hōʻike i kekahi mea no ke akamai o kekahi o lākou. A manaʻo wau ʻo ia ke kī ... pono lākou e noʻonoʻo (mai helu marketphrasing). I ka manawa aʻu i waiho ai i ka nīnau i kekahi alakaʻi o ka pāpaho kaiaulu, pane lākou ua hewa lākou ... ua hoʻāʻo pinepine lākou e hana i nā huaʻōlelo kūʻai hou e kōkua i kā lākou papahana.

ʻO Jeff Widman 'ōleloʻo ia ua hewaʻo ia no ka hoʻokumuʻana iā lākou. A ʻO Jason Keath, Luna Nui o Social Fresh, lawe mai i kekahi mau manaʻo nui e kākoʻo i ka hoʻolālā. Hāʻawi ʻo Jason i nā pono he 3 i ka hoʻokumu ʻana i kahi kū hoʻokahi a me ka maʻalea mākeke. ʻAʻole ʻo ia i ʻike ua hana wau i kēlā huaʻōlelo ke kamaʻilio wau e pili ana ia mea… a ʻo nā wehewehe aʻe i kēlā me kēia o kēia mau mea kaʻu:

  • Ke alakaʻi alakaʻiʻana - hāʻawi ia i ka manaʻo ke hāʻawi nei ʻoe i kahi kumuhana i ka noʻonoʻo hohonu a ke iho nei i kahi ala i hele ʻole ʻia.
  • Kaulana - inā pālahalaha ka manaʻo, he huaʻōlelo like ia me kou inoa, ʻoihana, huahana a lawelawe paha.
  • Ke Huli Huli Hua'ōlelo - inā ʻimi ʻoe i ka huaʻōlelo, e nakinaki ʻia ʻoe i kēlā hua ʻōlelo ma ka pūnaewele. Eia hou, inā pālahalaha ia, e ʻike ka poʻe iā ʻoe ma luna o kekahi mea hoʻokūkū.

Kiʻi hou: ʻO Brian Carter ua piʻi aʻe me kahi mākeke maikaʻi aʻe no kahi mākeke… neomarketinglogism… A i ʻole ka mea hoʻomākeʻaka mau loa neogurulogism.

He aha kāu punahele a punahele liʻiliʻi hoʻi mākeke mākeke?

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