App: E helu i ka nui o nā loiloi pūnaewele e pili ana i kāu kūʻai
Hāʻawi kēia calculator i kahi hoʻonui i wānana ʻia a hoʻemi ʻia paha o nā kūʻai aku e pili ana i ka helu o nā loiloi maikaʻi, nā loiloi maikaʻi ʻole, a me nā hōʻike i hoʻoholo ʻia i loaʻa i kāu ʻoihana ma ka pūnaewele.
Inā heluhelu ʻoe i kēia ma RSS a i ʻole leka uila, kaomi i ka pūnaewele e hoʻohana i ka mea hana:
E helu i kāu kūʻai aku i wānana ʻia e nā loiloi pūnaewele
No ka ʻike e pili ana i ke ʻano o ka hoʻomohala, e heluhelu ma lalo:
Kumumanaʻo no nā mea i wānana ʻia e hoʻonui i nā kūʻai aku mai nā loiloi pūnaewele
Trustpilot he Paepae loiloi pūnaewele ʻo B2B no ka hopu ʻana a kaʻana like ʻana i nā loiloi lehulehu o kāu mea kūʻai aku ma ka pūnaewele. Ua ʻike ʻo Trustpilot e hōʻike ana kā lākou mea kūʻai aku i kahi hoʻonui i nā helu hoʻololi a hiki i 60%. ʻO ka ʻoiaʻiʻo, ma o ka nānā ʻana o nā mea kūʻai aku he 2,000, ua loaʻa iā lākou kahi makemakika e hoʻomohala i ke ʻano maoli no ka helu ʻana i ka piʻi ʻana o ke kūʻai aku e pili ana i nā loiloi maikaʻi, nā loiloi maikaʻi ʻole, a me nā loiloi maikaʻi ʻole i hoʻoponopono ʻia.
Ua makemake ʻo Trustpilot e hoʻokolokolo i ka hopena o nā loiloi i nā kūʻai aku, no laila ua hui like lākou me ka mea kaulana ʻO ka makemakika University of Cambridge, ʻo William Hartston, e hoʻomohala i kahi hana e hoʻomaulia i ka hopena waiwai o nā loiloi pūnaewele ma nā ʻoihana UK. Penei ke ʻano:
Where:
- V = Hoʻonui i ka loaʻa kālā i kāu ʻoihana ma muli o nā loiloi pūnaewele
- P = Ka helu o nā loiloi maikaʻi
- N = Ka helu o nā loiloi maikaʻi ʻole
- R = Ka helu o nā pane loiloi maikaʻi ʻole i hoʻoholo pono ʻia
Loyalty mea kūʻai aku a me nā loiloi
Kūpono mea kūʻai aku He ʻāpana koʻikoʻi kēia o ka hoʻolālā kūʻai aku, akā me ka ʻole o kāu hōʻike hōʻike hoʻohana hope i kaʻana like ʻia ma ka pūnaewele i hiki i nā mea hoʻolālā ke noiʻi a pili pololei me nā mea kūʻai aku, ʻaʻole i pau kāu hoʻolālā kūpaʻa mea kūʻai aku. ʻO ka hoʻohana ʻana i kahi kahua e hoʻomaʻamaʻa i ka hōʻiliʻili, syndication, a me ka hoʻolaha ʻana i nā loiloi mea kūʻai aku he mea nui ia no nā ʻoihana kūʻai aku ma ka pūnaewele.
ʻO kēia ka manawa no nā māka e hoʻokau i ka makaʻu i nā loiloi pūnaewele a hoʻomaka i ka hoʻomaopopo ʻana i ka mana o ka pane o ka mea kūʻai mai ʻoiaʻiʻo Hōʻike nā loiloi pūnaewele i ka mahalo a lohe ʻia o nā mea kūʻai aku, a ʻike nā ʻoihana i nā ʻokoʻa i ʻike ʻia, ʻike ʻia ma ROI, loaʻa kālā, mālama ʻana i nā mea kūʻai aku, a me nā helu kaomi. Inā ʻaʻole i hana kāu ʻoihana, ʻo ka manawa kēia.
ʻO Jan Vels Jensen, CMO o Trustpilot
Hoʻoikaika nā loiloi pūnaewele i ka pīhaʻu, ke kūʻai aku, ka nui o ke kaʻa, a hoʻēmi i ka haʻalele ʻana o ke kaʻa.
Hoʻoiho i ke kuleana koʻikoʻi o nā loiloi ma ka Pūnaewele Pūnaewele