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maʻiʻo ke kūʻai akuʻana
ʻO 6 mau ʻano nui o kahi lepili ʻoihana
I kekahi manawa, i ka wā e kamaʻilio ai e pili ana i nā logos, ua ʻōlelo ka mea hoʻolālā logo kaulana o IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, a me NeXT penei: ʻAʻole kūʻai ʻia kahi logo, ʻike ia. Paul Rand No ka lilo ʻana i mea kikoʻī loa a me ka ʻike maka no kāu hōʻailona, pono kēlā me kēia hiʻohiʻona i kāu hoʻolālā logo ma laila no ke kumu. Pono kēlā me kēia ʻaoʻao e haʻi i kahi mea e pili ana i kāu brand.…