No ke aha ʻoe e hoʻohana ʻole ai i ke kelepono?

hoʻohana kelepona paʻalima

ʻO Billboard Mobile Marketing.jpgNo, I don't mean people driving billboards around town.  I mean reaching consumers and clients via mobile phone.  This is typically referred to as Mobile ke kūʻai akuʻana akā ua ʻike wau i kekahi mau poʻe e kāhea ana iā ia Hoʻolaha lawe lima i kēia mau lā. Aia kekahi mau ʻano like ʻole o Mobile ke kūʻai akuʻana; SMS/ Kālepaʻa memo ʻana i nā leka uila, nā ʻaoʻao pūnaewele i hoʻomākaukau leʻa ʻia a me nā polokalamu kelepona nā mea nui ʻekolu.

While each form of mobile marketing has it's own advantages and disadvantages and all of them claim to have a higher redemption rates, the one thing about mobile marketing that can't be refuted is that it's use is hoʻonui.  It seems to be in a position similar to email marketing in the late '90s and early 2000's, on the cusp of becoming a mainstay in most marketing strategies.

Ke ʻike nei mākou i kēia manawa i nā mana nui a me nā ʻoihana liʻiliʻi e hoʻolaha ana i kahi ʻano o ka papahana kūpaʻa e pili ana leka uila. Ke kūʻai aku nei nā lepili mele nui i nā mele ma o ʻaoʻao pūnaewele i hoʻomākaukau leʻa ʻia. Ke hoʻokuʻu nei nā ʻoihana polokalamu i nā papahana i hoʻolālā wale ʻia no ka hāmeʻa paʻalima. Ke hoʻohana nei nā hōʻike kīwī i ka SMS e loaʻa ai ka loaʻa kālā ma o nā uku leka uila no ke koho balota ʻana. Ke hoʻolale nei nā luna politika i nā mea kākoʻo i nā manawa ma o nā leka uila.

ʻElua mau mea maikaʻi kupaianaha ke kūʻai aku kelepona ʻana ma luna o nā mea hoʻolaha ʻē aʻe a me nā ʻano kūʻai.

  1. Hāpai ka poʻe i kā lākou mau kelepona paʻalima me lākou - no laila ke hele nei i ka manawa kūpono a me ka hōʻoia ʻana i ka leka i ka mea loaʻa. (Hāpai pū ʻia ia, ʻoiaʻiʻo.)
  2. Ke loaʻa nei i kahi mea kūʻai aku koho aku i ke kūʻai aku lawe lima hāʻawi aku iā ʻoe me kahi pili pili pono me kā lākou helu kelepona paʻa lima.

ʻO kahi laʻana nui o ka hoʻohana ʻana i kēia meakino me a ʻōnaehana lawe lima waiwai. We provide real estate agents with placards to put on their property where potential buyers text message a number for additional details about the property as well as a virtual tour. At the same time the buyer has opted in and receives the details, the real estate agent is also notified of the request and the potential buyer's mobile phone number! We even enhance some of the accounts with a personally recorded voice call from the agent.

Hāʻawi kēia i ka mea kūʻai mai me ka ʻike āpau a lākou e pono ai - a hāʻawi pū i ka mea kūʻai waiwai me kahi mea e hoʻopili aku ai hoʻopili i ka mea kūʻai mai. Putting out photocopies on a yard sign doesn't allow that level of engagement!

No laila ʻo ka nīnau, he aha kāu e hana nei e hoʻohana pono ai i ke kūʻai aku pūnaewele a me nā kahawai kelepona? He aha nā hoʻolālā kūʻai kelepona e hoʻōla nei kāu ʻoihana? Inā ʻoe he ʻoihanaʻoihana kūʻai, ʻo Mobile Marketing i kāu kōpili? Pono ia!

4 Comments

  1. 1

    E Doug!

    ʻIke wau ua loiloi nui ʻoe iā ChaCha i ka wā i hala, akā makemake wau e hōʻoia iā ʻoe ke hana nei mākou i nā mea kupaianaha me ka hoʻolaha pūnaewele Makemake wau e kono iā ʻoe i kahi webinar a mākou e hoʻokipa nei me kā mākou VP o Ad Sales, ʻo Greg Sterling, a me CEO o 4INFO - ʻo ka ʻoiaʻiʻo, ke kia o ka webinar ma ENGAGING o ka mea kūʻai aku.

    http://www.localmobilesearch.net/news/podcastsmai...

    Lana ka manaʻo hiki iā ʻoe ke hele!

    Ke aloha.

  2. 2

    Nā manaʻo maikaʻi loa. Manaʻo wau he makaʻu loa ka kelepona i ka nui o ka poʻe, akā ʻaʻole maikaʻi ʻole inā kamaʻilio wale ʻoe me ka poʻe kūpono.

    Nā mea hoihoi e hana nei ʻoe me ka ʻaoʻao waiwai. E nānā pono ʻoe i kā Darren Herman post i hala iho nei (http://bit.ly/10t0cO) ma kūloko.

    E hoʻomau i ka hana nui. 🙂
    - Garrett

  3. 3

    Aloha Justin!

    Mai lawe i kaʻu pilikino ChaCha-hoʻomāinoino - ʻike wau aia he ton o nā poʻe loea kupaianaha ma ʻō. ʻOi aku ka nui o ka hoʻopiʻi ʻana i ke kālā lehulehu o ChaCha ke loaʻa nā kāne e like me aʻu me nā moʻolelo i hōʻoiaʻiʻo ʻia a me nā manaʻo maikaʻi e hoʻopuka kālā ... maliʻa paha he lili. 🙂

    E nānā wau i ka pūnaewele pūnaewele! Mahalo nui loa for the kono. A - Welina mau ʻo ChaCha e hana i kahi pou kipa ma aneʻi ma The Marketing Technology Blog.

    Lana 'iʻo ka manaʻo,
    Doug

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