ʻO ka mokuʻāina o ke kūʻai aku ʻana ʻike ʻike kelepona

Ke kūʻai aku ʻana ʻike maʻi kelepona

Me nā ʻenehana a pau i loaʻa i kēia manawa, ke hoʻopau ʻia nei ka ʻike ma nā ʻano like ʻole a ma nā hāmeʻa like ʻole. ʻOiai he pāʻani nui nā papa ʻoneki a me nā papa i ka pāʻani, manaʻo nui ʻia nā hāmeʻa kelepona ma ke kaomi ma o nā helu a me ka nānā ʻana. I ka 2013, e hoʻonui ka mākeke ʻike pūnaewele i kahi hoʻihoʻi nui i ka hoʻopukapuka inā hana kūpono.

Ua ʻākoakoa mākou i ka noiʻi mai kā mākou paepae blogging ʻoihana mea kūʻai aku, Compendium, a lako polokalamu leka uila mea kūʻai aku, ExactTarget, e hōʻike i ka hopena o ke kūʻai aku kelepona paʻalima i nā makahiki ʻelua i hala a me nā mea e hiki mai ana. I ka hui pū ʻia ʻana o nā ʻikepili āpau, aia kekahi mau hopena pūʻiwa:

  • Ua hoʻonui ʻia nā helu hāmama ma nā hāmeʻa e 300% mai ʻOkakopa 2010 a ʻOkakopa 2012. 
  • Hoʻokumu ʻelua mau leka uila i nā manawa he nui a ʻoi aku ka nui o ka hoʻololi ʻana ma mua o nā hana kaiaulu a i ʻole ʻimi.
  • ʻAʻole paha manaʻo ʻo Kelepona “ma ka hele.” 51% o nā mea hoʻohana pūnaewele US e nānā, ʻimi, a kūʻai i nā hāmeʻa paʻa ma ka home.
  • ʻO nā kipa pūnaewele ma kahi kelepona paʻalima a ʻoi paha ke kiʻekiʻe o ka Pōʻalima ma 15.7%.
  • Ke kaulana nei ka leka ʻana o ke kūʻai leka ʻana SMS, me 31.2% o nā ʻoihana e hoʻohana nei i kēia taktika e hoʻonui i ka kaomi ma o.

 

He aha ka mokuʻāina o ke kūʻai ʻana aku i nā ʻike paʻa lima? E komo i ka pāʻani, a i ʻole e nalo ka manawa kūpono no nā kaomi ma o, hoʻololi, a me ke komo ʻana.

ʻO Infographic Pūnaewele Hokona Mobile

4 Comments

  1. 1

    He mea hoihoi loa ka manawa wehe leka uila ma waena o ka lawe lima a me ka desktop. ʻIke paha mākou e lele i luna o kā mākou pakuhi nui i ke kakahiaka akā e hoʻomaka mālie i ka hoʻi ʻana i ka hāmeʻa paʻalima. Auwe!

  2. 3

    Aloha e, kekahi mau stats hoihoi loa ma aneʻi, aloha iā ia. Ua nīnau wau i kahi nīnau e pili ana i kēia ma SES london i ka makahiki i hala, no laila e noʻonoʻo he aha kou manaʻo / manaʻo:
    ʻOiai hiki iā ʻoe ke ʻike i ka huli ʻana ma luna o nā hāmeʻa kelepona no ke kūʻai ʻana a me ka ecommerce, haʻohaʻo wau i ke ʻano o nā stats no ka nui e wehe / heluhelu i kahi leka uila akā hoʻololi ma o ka papapihi, no laila me ka hoʻohana ʻana i nā kiko kikoʻī no ka hoʻololi ʻana (paʻakikī hoʻi e Track?). ʻO Cheers - Russell

    • 4

      E Russell! Mahalo no kāu manaʻo. Manaʻo wau he nīnau nui kēlā, a e hoʻopaʻapaʻa wau e hiki i kaʻu hana pilikino ke hoʻohālikelike i kēia (ke nānā aku iā ia ma kahi kelepona paʻalima, akā ke kūʻai nei ma kahi papapihi).

      ʻAʻohe oʻu mākaukau i ka helu, akā ua hana wau i kēia nīnau ma mua. Eia koʻu mau manaʻo (ʻoi aʻe mai kahi kūlana psychology ʻoihana):

      - Inā ʻoe mai kahi hōʻoluʻolu o kou home a pākaukau paha, manaʻo wau e ala ana nā hoʻololi ʻana i kahi hāmeʻa lawe lima. He mau makahiki mākou o ka ʻoluʻolu koke, a inā makemake mākou ia, hana mākou i kēia manawa. Inā ʻaʻole makemake mākou e kūʻai pololei i kēlā manawa a ma laila, kuhi paha mākou i ka lepe puke a i ʻole mālama iā ia ma kekahi ʻano. Eia nō naʻe, inā ʻaʻole mākou e mālama iā ia ma ke ʻano he pono a he pono paha e pono ai, a laila poina paha mākou a hoʻi ʻole ke ʻole mākou e mālama me kā mākou bookmark a i ʻole kahi hoʻomanaʻo. Loaʻa i ka hapa nui o nā ʻoihana B2C kahi leka uila inā hoʻokomo mākou i kekahi mea i loko o ke kaʻa kūʻai, akā makemake wau e koho inā ʻaʻole mākou e kūʻai ma kahi kelepona paʻalima i laila a ma laila paha mākou e kūʻai ai ma ka papapihi. a i ʻole, no ka mea kūʻai aku, ʻaʻole mākou e kūʻai iki.

      - Mai ke ʻano o ka huli ʻana, ʻo kēia kahi e komo ai ka automation marketing. Aia kekahi mau mea hana e ʻae iā ʻoe e nānā i kāu mau mea kūʻai aku i ke ʻano maʻamau a hana i kahi ʻikepili no ka mea kūʻai aku. Inā he mea kūʻai aku mua lākou, ʻoi aku ka maʻalahi o ka hana ʻana o kēia. Hiki iā ia ke paʻakikī inā ʻaʻole lākou i hoʻonohonoho ʻia ma ke ʻano he prospect i kāu ʻōnaehana.

      - Hana i nā helu hoʻopā he mea paʻakikī e hahai i ka hoʻololi ʻana? Ae. ʻOiaʻiʻo. Akā ke manaʻo nei he hiki ʻole ia? ʻAʻole - pono mākou i nā pono holomua a me nā kumuwaiwai hoʻolaʻa e loaʻa i kahi kahe hana kūpono. He kumu kūʻai kēia, akā ma ka hopena o ka lā, e kōkua paha ia me ka paʻa a me ke kūpaʻa.

      No laila, ma ka hapanui, ʻaʻole, ʻaʻohe aʻu helu ma ka hoʻololi ʻana me ka huli ʻana i ka pūnaewele a me ka papapihi, a laila hoʻololi i ka papapihi, akā ʻo ke alualu ʻana i ka lawena mea kūʻai aku ma o ka automation marketing e kōkua i kēia. Mahalo! Inā makemake ʻoe i kahi kamaʻilio hou, e ʻoluʻolu e hele i Twitter: @jlisak.

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