ʻAʻole piʻi wale ka kuleana o nā mea kelepona, no ka mea he nui ka poʻe ʻo ia ka mea āpau o ka pili ʻana i ka Pūnaewele. ʻO kēlā pilina he manawa kūpono ia no nā pūnaewele e-commerce a me nā wahi kūʻai aku, akā inā ʻoi aku ka maikaʻi o kāu ʻike kipa i kāu poʻe hoʻokūkū.
Ma ka honua holoʻokoʻa, ke mahuahua nei ka poʻe e lele i ka ʻona kuleana paʻa. E aʻo pehea e neʻe ai kēia neʻe ʻana i ka polokalamu kelepona i ka wā e hiki mai ana o ka e-commerce a me ka ʻoihana kūʻai kūʻai holoʻokoʻa. DirectBuy, Ke neʻe nei i ke kelepona
Pehea ka hopena i ka hopena ma ke Kelepona Kelepona
ole hāmeʻa lawe lima, ʻelima mau manawa ka mea hoʻohana e haʻalele i kāu pūnaewele.
79% o ka poʻe i haʻalele i kāu pūnaewele e ʻimi no kahi pūnaewele ʻoi aku ka maikaʻi e hoʻopau i kā lākou kūʻai.
Hoʻonāukiuki ʻia nā 48% o nā mea hoʻohana ma kahi pūnaewele ʻaʻole optimized pūnaewele a 52% nā emi iki paha ka hana ʻoihana me kāu hui.
Pono kēia e noʻonoʻo. ʻO nā hiʻohiʻona i kēia mau lā ke kuhikuhi ʻia e nā mea kūʻai aku ʻaʻole ke ala ʻē aʻe. No laila, pono nā mea kūʻai aku e nānā i ka loaʻa ʻana o nā ʻano a me ka hoʻohana pono ʻana ma luna o ia.
ʻO ka loaʻa ʻana o kahi pūnaewele mākaukau paʻa lima wale nō e lilo i mea nui a ʻoi aku ka nui, ʻaʻole wale no ka hoʻomau ʻana o ka neʻe ʻana mai ka pākaukau a i ka mākaʻikaʻi paʻa lima, akā no ka mea e hoʻoikaika mau ana kāu hoʻokūkū e hoʻomaikaʻi maikaʻi ʻia no ka mobile. No ka maopopo, ʻoi aku ka maikaʻi ma mua o ka loaʻa ʻana o kahi paena pane - akā, mai kuhi hewa ʻoe, ʻo ka loaʻa ʻana o kahi pūnaewele pane he hoʻomaka maikaʻi loa ia! Pīhoihoi ʻoe i ka nui o nā mea ʻaʻole i loaʻa kēlā!
ma keia Martech Zone Nīnauele, ʻōlelo mākou iā Kate Bradley-Chernis, ka CEO ma Lately (https://www.lately.ai). Ua hana ʻo Kate me nā mana nui loa o ka honua e hoʻomohala i nā hoʻolālā ʻike e hoʻoulu ai i ka hoʻopili a me nā hopena. Kūkākūkā mākou pehea ke kōkua ʻana o ka ʻimi hoʻopunipuni e hoʻokuke i nā hopena kūʻai ʻike ʻike o nā hui. I kēia mau lā he ʻōnaehana kaiāulu AI ʻike hoʻokele…
ma keia Martech Zone Nīnauele, ʻōlelo mākou iā Mark Schaefer. He hoa aloha nui ʻo Mark, alakaʻi, mea kākau hua, haʻi ʻōlelo, podcaster, a me kākāʻōlelo i ka ʻoihana kūʻai aku. Kūkākūkā mākou i kāna puke hou loa, Cumulative Advantage, ka mea i ʻoi aku ma mua o ke kūʻai aku ʻana a kamaʻilio pololei i nā kumu e hoʻohuli i ka kūleʻa i ka ʻoihana a me ke ola. Noho mākou i kahi honua ...
ma keia Martech Zone Nīnauele, ʻōlelo mākou i ka mea hoʻokumu a me CEO o Casted, Lindsay Tjepkema. He ʻelua mau makahiki ʻo Lindsay i ke kālepa ʻana, he podcaster kahiko ia, a he hihiʻo kāna e kūkulu i kahi paepae e hoʻonui a ana i kāna ʻoihana kūʻai B2B ... no laila hoʻokumu ʻo ia iā Casted! Ma kēia māhele, kōkua ʻo Lindsay i ka poʻe hoʻolohe e hoʻomaopopo: * No ke aha ke wikiō ...
No kahi kokoke he ʻumi mau makahiki, e aʻo ana ʻo Marcus Sheridan i nā loina i kāna puke i ka poʻe e lohe ana a puni ka honua. Akā ma mua he puke ia, ua hōʻike ʻia ka moʻolelo ʻo ka Pool Pools (ʻo ia ke kahua) i loko o nā puke, nā paʻi a me nā ʻaha kūkā he nui no ke ʻano kū hoʻokahi i ka Inbound a me ka Marketing Content. I kēia Martech Zone Nīnauele,…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā Pouyan Salehi, kahi mea kālepa serial a hoʻolaʻa i nā makahiki he 2 i hala e hoʻomaikaʻi a me ka automating i ke kaʻina kūʻai aku no nā B2B ʻoihana kūʻai aku Reps a me nā kime loaʻa. Kūkākūkā mākou i nā ʻenehana i hoʻohālikelike i nā kūʻai aku o BXNUMXB a ʻimi i nā ʻike, nā mākau a me nā ʻenehana e hoʻohuli i nā kūʻai aku…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā Michelle Elster, ka Pelekikena o Rabin Research Company. He loea ʻo Michelle i nā kiʻina noiʻi helu nui a me ka qualitative me ka ʻike nui ma waena o ka honua i ke kūʻai aku ʻana, hoʻomohala huahana hou, a me nā kamaʻilio kūkā. I kēia kamaʻilio ʻana, kūkākūkā mākou: * No ke aha e hoʻopukapuka ai nā ʻoihana i ka noiʻi mākeke? * Pehea e hiki ai…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā Guy Bauer, ka mea hoʻokumu a me ka luna hoʻokumu, a me Hope Morley, ka luna hoʻomalu o Umault, kahi ʻoihana hoʻolaha wikiō wikiō. Kūkākūkā mākou i ka kūleʻa o Umault i ka hoʻomohala ʻana i nā wikiō no nā ʻoihana e ulu pono i ka ʻoihana me nā wikiō ʻoihana. He kōpena lanakila ʻo Umault o nā lanakila me nā mea kūʻai aku ...
ma keia Martech Zone Nīnauele, ʻōlelo mākou iā Jason Falls, ka mea kākau o Winfluence: Reframing Influencer Marketing e hoʻā i kāu Brand (https://amzn.to/3sgnYcq). 'Speaksleloʻo Jason i ke kumu o ke kālepa influencer ma o nā hana ʻoi loa o kēia lā e hāʻawi nei i nā hopena ʻoi loa no nā māka e hoʻohana nei i nā hoʻolālā kūʻai influencer nui Ma waho o ka hopu ʻana a…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā John Vuong o Local SEO Search, kahi ʻimiola mea lawelawe piha, ʻike, a me nā ʻoihana kaiapili no nā ʻoihana kūloko. Ke hana nei ʻo John me nā mea kūʻai aku ma waena o ka honua a kū hoʻokahi kāna kūleʻa ma waena o nā kūkākūkā SEO kūloko: he kekelē ʻo John ma ke kālā a he mea hoʻohana i nā mea uila mua, e hana ana ma nā kuʻuna…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā Jake Sorofman, Pelekikena o MetaCX, ka paionia i kahi ala hou e pili ana i nā hopena no ka mālama ʻana i ke ola o ka mea kūʻai. Kōkua ʻo MetaCX iā SaaS a me nā ʻoihana huahana kikohoʻe e hoʻololi pehea lākou e kūʻai aku ai, hāʻawi, hoʻohou a hoʻonui me kahi ʻike uila e pili pū ana me ka mea kūʻai aku i kēlā me kēia pae. Nā mea kūʻai mai ma SaaS…
Pono kēia e noʻonoʻo. ʻO nā hiʻohiʻona i kēia mau lā ke kuhikuhi ʻia e nā mea kūʻai aku ʻaʻole ke ala ʻē aʻe. No laila, pono nā mea kūʻai aku e nānā i ka loaʻa ʻana o nā ʻano a me ka hoʻohana pono ʻana ma luna o ia.
ʻO ka loaʻa ʻana o kahi pūnaewele mākaukau paʻa lima wale nō e lilo i mea nui a ʻoi aku ka nui, ʻaʻole wale no ka hoʻomau ʻana o ka neʻe ʻana mai ka pākaukau a i ka mākaʻikaʻi paʻa lima, akā no ka mea e hoʻoikaika mau ana kāu hoʻokūkū e hoʻomaikaʻi maikaʻi ʻia no ka mobile. No ka maopopo, ʻoi aku ka maikaʻi ma mua o ka loaʻa ʻana o kahi paena pane - akā, mai kuhi hewa ʻoe, ʻo ka loaʻa ʻana o kahi pūnaewele pane he hoʻomaka maikaʻi loa ia! Pīhoihoi ʻoe i ka nui o nā mea ʻaʻole i loaʻa kēlā!
ʻAe ʻae ʻo Stephen!