Hipcricket's ʻImi pūnaewele 2014, Nā manaʻo o ka poʻe kūʻai aku ma ke kūʻai aku kelepona ʻana, was conducted in April 2014 and targeted 1,202 adults in the US. The survey found that Marketers are already adopting mobile and consumers are responding. Two-thirds of respondents said they'd received a text message from a brand in the last 6 months and almost half of consumers found the text message useful.
Eia nō naʻe, haʻo wau i ka mākaʻi ke hiki mai i ka hoʻouna ʻana i nā leka pilikino e pili ana i nā mea kūʻai aku.
- Ua ʻōlelo ʻo 52% ua manaʻo ʻia ka leka hoʻoweliweli a i ʻole spammy.
- 46% said the message wasn't pili i kā lākou mau pono.
- 33% i ʻōlelo i ka leka didn't offer any value.
- Ua ʻōlelo ʻo 41% e kaʻana like lākou i ka ʻike me nā māka inā hoʻoulu ʻia me nā hāʻawi kūpono a i ʻole nā coupons.
Aia kahi lumi nui no ka ulu ʻana no nā māka e hoʻokumu i kahi pilina kūpono a mau loa me kā lākou mea kūʻai aku. Kuhi kēia noiʻi i ka hana ʻana o nā mea kūʻai aku i nā māka ma o ke kūʻai aku kelepona ʻana, nā mea e paipai nei. Akā, pono nā māka e hoʻopakele i nā pāʻina kūpono a pilikino a i ʻole e nalo lākou i ka ulu ʻana o ka mākeke. Doug Stovall, Hipcricket COO