Na 2015, ka e loaʻa i ka Pūnaewele lawe lima a i ka makahiki i hala aku nei ua pāpālua ʻia kona hoʻohana. Ke hoʻohana nei nā mea hoʻoholo hou a nui aʻe i ka pūnaewele pūnaewele i mea e hiki ai i ka ʻike e pono ai lākou e koho i nā koho. Hiki i ka 50% o nā manawa pūnaewele e nalo ʻia e ka loaʻa ʻole ʻana a me ka hoʻouka ʻana i kahi ʻōnaehana pūnaewele no kahi ʻoihana a me kahi inoa. I loko o kekahi mau makahiki e hiki mai ana e piʻi mau ana kēia pākēneka. ʻO ka nīnau - Ua hoʻomākaukau ʻia kāu pūnaewele no ka pūnaewele paʻalima a ke lawe nei kāu kālepa kūloko i ka lawe lima?
Ma ʻOkakopa 27th, ʻO John McTigue (EVP) a me ʻO Chad Pollitt (Dir. O Social Media & Search Marketing) o Kuno Creative i hōʻike ʻia "Mobile Inbound Marketing." Ua hōʻike ʻia ka hōʻike i nā wahi kūʻai ʻelima nui a me nā noʻonoʻo:
1. Pūnaewele Pūnaewele Mobile
- Noi B2B
- ʻO nā hana ʻoi loa ka hoʻolālā ʻana i ka pūnaewele pūnaewele
- Nā pilikia o nā pūnaewele ma ka lawe lima
- Hoʻolālā pūnaewele pūnaewele akamai
- E hoʻokaʻawale i ka pūnaewele pūnaewele me ka hoʻolālā pūnaewele pane
- ʻO nā ʻike maikaʻi loa no nā pūnaewele pūnaewele
2. Nā noi uila
- Noi B2B
- Pros & cons o nā polokalamu
- Nā pūnaewele pūnaewele me nā polokalamu
3. Kāleka leka uila / leka uila
- Heluhelu a me nā heluna kanaka
- Nā laʻana o ka hoʻouka SMS
- Ke hele wāwae holomua SMS
4. Nā Codes QR
- Heluhelu a me nā heluna kanaka
- Nā laʻana o ka code QR code
- Hele wāwae ma waena o ka QR code campaign
Hoʻohui ʻia, ua ʻimi ʻia ka hōʻike i nā ʻenehana a me nā pono hana e ʻae ai i ka hoʻokomo ikaika ʻana o nā pāʻoihana kūʻai kelepona ʻoiai e kūkākūkā ana i nā ala e hoʻohui pono ai i ka pūnaewele i nā neʻe a me nā hoʻoiho offline. ʻO kekahi o nā pono hana e kūkākūkā ʻia Hopu ʻia e 44Doors, MoFuse a HubSpot.
ʻO ke kūʻai aku ʻana i loko Mobile ʻaʻole ia he mea waiwai no nā mea kālepa e noʻonoʻo ai. Ma muli o nā helu helu, ka hoʻohana ʻana a me nā ʻano he koi ia no nā ʻoihana a me nā māka e makemake e kiʻi a kamaʻilio i kā lākou pae kanaka. ʻO ka poʻe i koho ʻaʻole e haʻalele iā lākou iho i ka mea palupalu i kēlā mau hoʻokūkū e koho e leverage i ka mana o ke kūʻai aku ʻana i loko pūnaewele. No ka ʻike hou aku, e noʻonoʻo e nānā i ka wikiō piha o ka hōʻike hoʻolauna komo lima lawe lima.
