Nā Pūnaewele Kelepona, Nā polokalamu, SMS & QR Codes - Manaʻo a koi paha?

Heluhelu Kūkākūkā Kelepona

Na 2015, ka e loaʻa i ka Pūnaewele lawe lima a i ka makahiki i hala aku nei ua pāpālua ʻia kona hoʻohana. Ke hoʻohana nei nā mea hoʻoholo hou a nui aʻe i ka pūnaewele pūnaewele i mea e hiki ai i ka ʻike e pono ai lākou e koho i nā koho. Hiki i ka 50% o nā manawa pūnaewele e nalo ʻia e ka loaʻa ʻole ʻana a me ka hoʻouka ʻana i kahi ʻōnaehana pūnaewele no kahi ʻoihana a me kahi inoa. I loko o kekahi mau makahiki e hiki mai ana e piʻi mau ana kēia pākēneka. ʻO ka nīnau - Ua hoʻomākaukau ʻia kāu pūnaewele no ka pūnaewele paʻalima a ke lawe nei kāu kālepa kūloko i ka lawe lima?

Ma ʻOkakopa 27th, ʻO John McTigue (EVP) a me ʻO Chad Pollitt (Dir. O Social Media & Search Marketing) o Kuno Creative i hōʻike ʻia "Mobile Inbound Marketing." Ua hōʻike ʻia ka hōʻike i nā wahi kūʻai ʻelima nui a me nā noʻonoʻo:

1. Pūnaewele Pūnaewele Mobile

  • Noi B2B
  • ʻO nā hana ʻoi loa ka hoʻolālā ʻana i ka pūnaewele pūnaewele
  • Nā pilikia o nā pūnaewele ma ka lawe lima
  • Hoʻolālā pūnaewele pūnaewele akamai
  • E hoʻokaʻawale i ka pūnaewele pūnaewele me ka hoʻolālā pūnaewele pane
  • ʻO nā ʻike maikaʻi loa no nā pūnaewele pūnaewele

2. Nā noi uila

  • Noi B2B
  • Pros & cons o nā polokalamu
  • Nā pūnaewele pūnaewele me nā polokalamu

3. Kāleka leka uila / leka uila

  • Heluhelu a me nā heluna kanaka
  • Nā laʻana o ka hoʻouka SMS
  • Ke hele wāwae holomua SMS

4. Nā Codes QR   

  • Heluhelu a me nā heluna kanaka
  • Nā laʻana o ka code QR code
  • Hele wāwae ma waena o ka QR code campaign

Hoʻohui ʻia, ua ʻimi ʻia ka hōʻike i nā ʻenehana a me nā pono hana e ʻae ai i ka hoʻokomo ikaika ʻana o nā pāʻoihana kūʻai kelepona ʻoiai e kūkākūkā ana i nā ala e hoʻohui pono ai i ka pūnaewele i nā neʻe a me nā hoʻoiho offline. ʻO kekahi o nā pono hana e kūkākūkā ʻia Hopu ʻia e 44Doors, MoFuse a HubSpot.

ʻO ke kūʻai aku ʻana i loko Mobile ʻaʻole ia he mea waiwai no nā mea kālepa e noʻonoʻo ai. Ma muli o nā helu helu, ka hoʻohana ʻana a me nā ʻano he koi ia no nā ʻoihana a me nā māka e makemake e kiʻi a kamaʻilio i kā lākou pae kanaka. ʻO ka poʻe i koho ʻaʻole e haʻalele iā lākou iho i ka mea palupalu i kēlā mau hoʻokūkū e koho e leverage i ka mana o ke kūʻai aku ʻana i loko pūnaewele. No ka ʻike hou aku, e noʻonoʻo e nānā i ka wikiō piha o ka hōʻike hoʻolauna komo lima lawe lima.

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