ka Wanana ʻia ka Summit Pūnaewele 2.0 E lilo ana ka Marketing Marketing a me Mobile Marketing ʻana i mea nui i ka makahiki 2009. He kofe kaʻu me ka hoa, ʻo Adam Small, i ka Pōʻaono a me kāna ʻOihana ʻoihana kūʻai lima kelepona ma Indy ua ulu nui - keu hoʻi i ka hapaha hope. ʻO ka hapa nui o kona ulu ʻana ma muli o ka ikaika API a me ka maʻalahi i kūkulu ʻia e puni ana i kāna mau polokalamu kūʻai kelepona paʻalima.
ʻO ke kaulana o kēia mau ʻano ʻelua ma muli o kā lākou kumukūʻai haʻahaʻa, hopena kiʻekiʻe, hopena hiki ke ana ʻia, a me ka hiki i nā mea kālepa ke hoʻohui a automate i nā hoʻolaha.
Pūnaewele Hokona pū kekahi:
- Kaha kākau ʻōlelo a me ka makaʻala loa - ma muli o kā lākou hiki i ke koho opt-in, ua manaʻo wau e hoʻokō ʻia ana ka mākaʻikaʻi kelepona SMS i ka ulu ikaika loa. Ke hoʻohana nei ka poʻe i kēia manawa i kā lākou mau kelepona paʻalima ma ke ʻano he 'kānana' no ka hōʻeha o ka leka e loaʻa nei iā lākou ma o nā mea ʻē aʻe.
- Nā polokalamu kelepona - me ka iPhone, Blackberry Storm, a me nā kelepona Google Google e hele nui nei, he manawa kūpono loa ia e kūkulu i nā polokalamu a i ʻole nā hāmeʻa e ʻae ai i nā mea hoʻohana pūnaewele e launa pū me kāu ʻoihana a i ʻole kāu polokalamu ma o ke kelepona. ʻAʻole pono ia e hiki ke lawe i kahi polokalamu keleawe, noi ... e hoʻomanaʻo i kahi interface e holo pono ma kahi polokalamu kele pūnaewele hiki ke loaʻa iā ʻoe ka mea āu e pono ai.
- Ke kūʻai aku ʻana ʻo Bluetooth - Ke kūʻai aku ʻana ʻo Bluetooth he hoʻopulapula, ke kūʻai aku me kahi kokoke. Basically, if Ua hoʻohana ʻia kahi Bluetooth e kahi mea hoʻohana a hele lākou ma waena o kāu wahi, hiki ke hoʻouna ʻia kahi leka i ke kelepona. Pono ia i kahi lūlū lima a me opt-in, akā ʻoiai ʻaʻole i noi ka mea kūʻai aku i ka pilina ʻaʻole wau he peʻa.
ʻAʻole wau e hoʻopili leka uila i loko o ka ʻohana 'marketing marketing', akā pono ke nānā aku i kekahi mau ʻenehana hiki ʻole ke like me Vontoo. Ma ka cusp ʻenehana kiʻekiʻe hoʻi nā lawelawe e hoʻohana ana i ka leo e like me lawelawe kahea hālāwai kūkā Hey Otto!
Mahalo iā Katie no ka kau ʻana i ka Hōʻike Trendspotting Mobile a koi iaʻu e kākau i kēia pou!
Kūleʻa wau ke kūʻai aku ʻana aku me ka mea ʻoi loa ka maikaʻi. Mālama wau i koʻu kino kīnā, no ka mea hoʻi o nā bluj trojans e hoʻāʻo nei nā poʻe kūpono ʻole e hoʻolaha.
He mea hoihoi ia e ʻike i ka mea e hiki mai ana i ka wā e hiki mai ana o ke kūʻai aku kelepona paʻalima. ʻAe ʻae pū wau me ʻoe, he mea hoʻopilikia maoli nō ke kūʻai aku ʻana o Bluetooth, a e like me ka ʻōlelo a ka luna ʻōlelo ma luna aʻe, ʻano kolohe.
I loko o kaʻu noiʻi mākaʻikaʻi lawe lima ʻana, ua ʻike wau i kēia pou kōkua e pili ana i ka ʻokoʻa ma waena o ke kūʻai aku pūnaewele a me ka mcommerce. http://lunchpail.knotice.com/2008/12/22/101-m-commerce-or-mobile-marketing/