maʻiʻo ke kūʻai akuʻanaʻO Ecommerce a me RetailNā Infografics MarketingKe kūʻai aku lawe lima a me ka pākaukauHuli i kaʻikePāʻoihana Pāʻoihana & Mea Hoʻolaha Hoʻolaha

Mobile vs Desktop (vs Tablet) Haʻawina: Consumer and Business Statistics in 2023

He ʻokoʻa ka hoʻohana ʻana i nā smartphones a me nā pākaukau ma waena o nā mea kūʻai aku a me nā ʻoihana. ʻO kēia ʻatikala, i kākoʻo ʻia e nā ʻikepili a me nā kumu hou, e ʻimi i ke ʻano o ka hoʻohana ʻana i kēia mau mea hana. Eia kekahi mau mea hoʻokaʻawale nui.

  • Hoʻohana Media: ʻOiai e hoʻohana ʻia nā kelepona ʻelua a me nā pākaukau no ka hoʻohana ʻana i ka media, alakaʻi nā smartphones i ka hoʻohana ʻana i ka media pilikino, akā makemake ʻia nā papapihi no ka hoʻohana ʻana i ka pāʻoihana pili i ka ʻoihana.
  • E-kalepa: Aia kahi nui o ka e-kelepona, me nā smartphones e alakaʻi ana i ka helu o nā kālepa akā ʻoi aku ka kiʻekiʻe o ka hoʻololi ʻana o nā pākaukau.
  • Huli a me ka holo pūnaewele: Manaʻo ka Mobile i nā kipa pūnaewele a me ka huli ʻana, akā ʻoi aku ka nui o ka hapalua o nā hulina a pau i ka huli ʻana, e hōʻike ana i kahi overlap o ka ʻimi ʻike.

Hoʻohana nā mea kūʻai aku i nā kelepona kelepona a me nā papa hana

  • Mobile vs. Desktop Web TrafficMai ka makahiki 2012 a hiki i ka 2023, ua ʻike ʻia ka piʻi nui ʻana mai ka 10.88% a i ka 60.06%, ʻoiai ua emi iho ka māhele papa mai ka 89.12% a i ka 39.94%, e hōʻailona ana i kahi neʻe ʻana i ka mākaʻikaʻi pūnaewele paʻa i nā makahiki.
  • ʻO nā kelepona paʻa i ka manawa Media: Ma kahi o 70% o ka manawa media a pau i kēia manawa ma nā smartphones. Hoʻopili kēia i nā hana e like me nā lawelawe streaming (Netflix), a me nā pūnaewele media social (Facebook, Snapchat, Instagram, YouTube).
  • Ka pinepine o ka nānā ʻana i nā kelepona: Nānā ka mea hoʻohana pūnaewele maʻamau i kā lākou kelepona e pili ana 58 manawa i kēlā me kēia lā, me kekahi poʻe ʻAmelika e nānā ana i nā manawa 160.
  • Hoʻohana Nūhou: Ua hoʻonui mau ʻia ka hoʻohana ʻana i ka nūhou ma o nā polokalamu kelepona, mai 28% i 2013 a i 56% i 2022. ʻO ka mea ʻē aʻe, ua emi iki ka hoʻohana ʻana i ka papa kuhikuhi no ka hoʻohana nūhou, mai 16% i 2013 a i 17% i 2022. 2013% a emi loa i ka 71% e 41, e hōʻike ana i ka neʻe ʻana i nā mea liʻiliʻi liʻiliʻi a ʻoi aku ka liʻiliʻi no ka hoʻohana nūhou.
  • Manaʻo no nā polokalamu ma luna o ka Pūnaewele Pūnaewele: Hoʻolilo nā mea kūʻai 90% o kā lākou manawa media ma nā polokalamu kelepona i hoʻohālikelike ʻia me 10% wale nō ma ka pūnaewele paʻa lima.
  • Hoʻokaʻaʻike huakaʻi: He 85% nui o ka poʻe huakaʻi e hoʻohana i nā polokalamu kelepona i puke kaʻahele.
  • ʻImi ʻIke a me ke Kaʻa Pūnaewele: A puni ʻO 75% o nā mea nona nā kelepona huli i ka huli mua e hooponopono i ko lakou mau hemahema. Loaʻa i nā polokalamu kelepona kahi mahele nui o ka hele ʻana o ka pūnaewele, e hopu ana i ka 67% ma ka honua a me 58% i ka US.
  • Ke alakaʻi nei nā kelepona i ka pāʻani: 70% o nā mea pāʻani ʻAmelika makemake e hoʻohana i nā smartphones no ka pāʻani ʻana, e lilo ia i mea pāʻani kaulana loa ma luna o nā ʻoliʻoli pāʻani (52%) a me nā kamepiula pilikino (43%). Hoʻohana ʻia nā polokalamu Virtual Reality (VR) me ka liʻiliʻi loa, me 7% wale nō ke koho ʻana iā lākou.
  • Hoʻohana wikiō a kaʻana like: Pau 75% o nā wikiō a pau Hiki ke pāʻani ma nā polokalamu kelepona, me ka ikaika nui o nā mea hoʻohana kelepona i ka kaʻana like ʻana i nā wikiō.
  • Huli Huli Pūnaewele: ʻO nā polokalamu kelepona ke ala mua no ka loaʻa ʻana o ka pāpaho pūnaewele, me 80% o nā mea hoʻohana pūnaewele ke komo ʻana ma o ka atamai. Kūlike kēia ʻano ma nā ʻāina like ʻole.

Hoʻohana E-Kalepa me nā Smartphones a me nā Desktops

  • Uku Huli ma ka Mea Hana: Ua ʻoi aku ka kiʻekiʻe o nā mea hoʻohana papapihi i ka huli ʻana o nā mea kūʻai aku ma ka pūnaewele, ʻo ka awelika o 3-4%, i hoʻohālikelike ʻia me nā papa ma 3% a me nā polokalamu kelepona ma 2% mai Q2 2021 a i Q2 2022.
  • Nā ʻano Haʻalele Kāleka Kūʻai: Ma US, ʻoi aku ka kiʻekiʻe o ka haʻalele ʻana i ka wā kūʻai pūnaewele ma nā pākaukau (83-85%) i hoʻohālikelike ʻia me nā polokalamu kelepona (69-74%) mai Q2 2021 a i Q2 2022.
  • E-kālepa kelepona puni honua: ʻO nā ʻāina 10 kiʻekiʻe e nā kūʻai kūʻai e-commerce kelepona, me South Korea e alakaʻi ana ma 44.3%. Ke hahai nei ʻo Chile a me Malaysia, ʻo kēlā me kēia me 37.7%, e hōʻike ana i kahi makemake nui no ke kūʻai kelepona ma waena o kēia mau ʻāina.
kalepa lawe lima ma ka aina
  • Kūʻai a me E-kālepa: Hoʻohana nui ʻia nā kelepona i ke kūʻai ʻana, me 80% o nā mea kūʻai ke hoʻohana nei i kā lākou kelepona i nā hale kūʻai kino e nānā i nā loiloi a hoʻohālikelike i nā kumukūʻai. I ka wā hoʻomaha 2018, 40% o nā huahana e-commerce āpau ma US i kūʻai ʻia ma o nā kelepona.

ʻO ka hoʻohana ʻana i nā kelepona kelepona a me nā papa hana pāʻoihana

  1. Nā polokalamu hoʻokele pāʻoihana: I nā makahiki i hala iho nei, nā polokalamu pāʻoihana kelepona hoʻohana nui ʻia i ka hoʻokele ʻoihana.
  2. Hoʻohana wikiō ʻoihana: ʻOiai ka piʻi ʻana o ka mobile, 87% o nā wikiō pili i ka ʻoihana ʻike ʻia ma nā papapihi, e hōʻike ana i kahi makemake no nā pale nui a me nā kaiapuni i kālele ʻia i nā hoʻonohonoho ʻoihana.
  3. Nā Papahana no nā Kūʻai E-kālepa: ʻOiai e pili ana nā polokalamu kelepona 60% o nā kālepa e-commerce a pau, ʻo nā kipa papapihi i nā pūnaewele e-kelepona e hāʻawi i ka helu hoʻololi kiʻekiʻe (3% no nā pākaukau i hoʻohālikelike ʻia me 2% no nā smartphones).

Hōʻike ka ʻāina o ka hoʻohana ʻana i nā mea uila ma 2023 i kahi hiʻohiʻona ma waena o ka mea kūʻai aku a me ka hoʻohana ʻana i ka ʻoihana. Makemake nā mea kūʻai aku i nā smartphones no ka hoʻohana ʻana i ka media, ke kūʻai ʻana, ka ʻoihana pūnaewele, a me nā puke huakaʻi. ʻO ka ʻokoʻa, makemake nā ʻoihana i nā pākaukau e nānā i nā wikiō e pili ana i ka ʻoihana a hana i nā kālepa e-commerce me nā helu hoʻololi kiʻekiʻe. Hōʻike kēia ʻokoʻa i ke ʻano ulu o ka hoʻohana ʻana i ka ʻenehana i nā kāʻei pilikino a me nā ʻoihana.

ʻO Adam Liʻiliʻi

ʻO Adam Small ka CEO o AgentSauce, he kiʻina hoʻopihapiha piha me ka mākaukau automate automate automated integrated integrated mail, email, SMS, mobile apps, social media, CRM, a me MLS.

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