ʻO kaʻu puke Kalepa o ka Makahiki

ʻO ka hemolele o ke kūʻai aku ʻanaI kekahi mau mahina i hala aku nei ua nīnau ʻia wau inā makemake wau e heluhelu i The Perfection of Marketing na James Connor. He omo wau no ka puke kūʻai aku no laila pane koke wau. ʻAʻole wau e maʻalahi i kaʻu mau manaʻo, e like me kāu e ʻike ai loiloi i ka Waiwai ʻIke.

Ua hoʻouna mai kahi mea hoʻolaha a James Connor iaʻu i kahi puke. 😉

Ua maopopo paha iā ia he lanakila! Ma hope o ka heluhelu ʻana i ka puke, ua nui koʻu hauʻoli ua noi wau i kahi pahu o nā puke a ke hāʻawi nei wau iā lākou i nā mea kākau kūʻai kūʻai aku ʻē aʻe. I kēia manawa, ua lōkahi loa ka pane - ʻo kaʻu kēia Puke Hoʻolaha o ka Makahiki!

Ua lawe ʻo James i kahi manawa ma ka pule i hala a ua nīnauele wau iā ia ma o ke kelepona. ʻ waslelo palupalu ʻo ia a lokomaikaʻi me kona manawa. ʻAʻole maopopo iaʻu ua kahaha ʻo ia i ka hopena o ka puke - ua kēia ʻO kā James Pūʻulu puke pāʻani. ʻO ka James Group kahi hoʻolālā laikini a me ke keʻena kūʻai lawelawe piha i kūkulu ʻia e kōkua i nā ʻoihana midsized e ulu. A ulu lākou, me ka 95% pomaikai kōmi a ʻaʻole hoʻokahi mea kūʻai aku e ʻehaʻeha nei i kēia wā hoʻomaha.

ʻAʻole kuhi ka puke, ʻaʻole hoʻi i kākau ʻia e kahi alakaʻi manaʻo ... Ua hoʻohana ʻo James Group i 6 mau makahiki e hoʻāʻo ana a me 6 mau makahiki e hoʻomaʻamaʻa i kēia mau hana. Ua ʻōlelo ʻo James ua maʻalahi ka puke e kākau no ka mea pehea ia e hana ai me kā lākou mea kūʻai aku i kēlā me kēia lā.

Nui nā kumu i aloha nui ai wau i ka puke, me:

  • He mea nui ia o ka ʻoiaʻiʻo a me ke kaʻina hana, kākau ʻia no ka CEO - ʻaʻole ka CMO!
  • Ua kākau ʻia ka puke ma ke ʻano he moʻolelo mai ke kākāʻōlelo a kahi CEO, a ʻo ka CEO ʻo ia ka hōʻuluʻulu ʻana o nā haneli alakaʻi alakaʻi a James i hana pū ai me nā makahiki i hala aku nei.
  • Loaʻa i kēlā me kēia mokuna kahi sinopsis a me nā nīnau no ka mea heluhelu, e lilo ana i alakaʻi kūpono no kēlā me kēia alakaʻi ʻoihana e aʻo i nā mea i loko a me waho o ke kālepa.
  • Maʻalahi ka heluhelu ʻana o ka puke, akā kamaʻilio ma nā ʻaoʻao āpau o ke kūʻai aku ʻana - mai nā logos a me nā lama i SEO a me ka hoʻolālā pūnaewele.
  • ʻO nā kikoʻī puke puke Return on Marketing Investment - kahi mea kokoke a aloha i koʻu puʻuwai!

Nui ka makemake o James Connor e pili ana i ka puke - a kamaʻilio i ka hopena i hiki i ka ulu ʻana o ka ʻoihana nui ke hoʻoponopono i ka recession.

Inā makemake ʻoe i kope manuahi o ka puke, noi i kahi kope ma o kaʻu palapala hoʻopili me nā kikoʻī ʻo wai ʻoe, kāu blog marketing (koi ʻia) a no ke aha ʻoe e makemake ai i kahi kope. E hoʻouna wau i kahi kope iā ʻoe ke hoʻohiki ʻoe e blog e pili ana iā ia ma hope o kou heluhelu ʻana i ka puke. He palena kope wale nō kaʻu i koe - no laila e wikiwiki e hana. Inā koho ʻia ʻoe, e kākau wau a noi i kahi helu e hoʻouna ai iā ia.

Mai haʻalele, hiki iā ʻoe ke hoʻoiho i nā mokuna 4 mua ma o ka pūnaewele ʻo The Perfection of Marketing… a hiki iā ʻoe ke kūʻai i ka puke ma nā pūʻulu o 3 no ke kumukūʻai o 1.

Mahalo nui iā James no ka hoʻokaʻawale ʻana i kāna manawa mai kāna papa hana nui e kamaʻilio mai iaʻu.

2 Comments

  1. 1

    ʻAe ʻae he puke nui kēia e Doug. Ma ke ʻano he kanaka kūʻai aku i ke ola holoʻokoʻa, he mea ʻeleʻele mau ke kūʻai aku ʻana i nā māka ma ke ʻano he ʻano ʻeleʻele, huikau a uhi ʻia i ka pohihihi. ʻO James Connor kahi e hele nei a kūpono. Manaʻo wau ʻaʻole wau i loaʻa i ka ʻike pili hou mai kahi puke ʻoihana i loko o kahi heluhelu pōkole.

  2. 2

    Ua hāʻawi mai kā mākou VP o ke kūʻai aku iaʻu i kēia puke i makana. Ua heluhelu au ia ma kahi lele a i NYC i ka pule i hala. ʻO kaʻoiaʻiʻo, ʻo ka Perfection of Marketing ka puke ʻoihana mua aʻu i heluhelu ai "e like me kahi puke". Nui ka moʻolelo ma laila e hoihoi ai iā ʻoe hoihoi a ʻano naʻaupō ʻoe i ke aʻo ʻana i kekahi mau haʻawina waiwai. Nā mea maikaʻi.

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