ʻO kaʻu puke Kalepa o ka Makahiki

ʻO ka hemolele o ke kūʻai aku ʻana

ʻElua mau mahina i hala aku nei ua nīnau ʻia iaʻu inā makemake wau e heluhelu i ka The Perfection of Marketing na James Connor. He uwau no a puke kūʻai aku no laila pane koke wau. ʻAʻole wau e maʻalahi i kaʻu mau manaʻo, e like me kāu e ʻike ai loiloi i ka Waiwai ʻIke.

Ua hoʻouna mai kahi mea hoʻolaha a James Connor iaʻu i kahi puke. 😉

Ua maopopo paha iā ia he lanakila! Ma hope o ka heluhelu ʻana i ka puke, ua nui koʻu hauʻoli ua noi wau i kahi pahu o nā puke a ke hāʻawi nei wau iā lākou i nā mea kākau kūʻai kūʻai aku. I kēia manawa, ua lōkahi loa ka pane - ʻo kaʻu kēia Puke Hoʻolaha o ka Makahiki!

Ua lawe ʻo James i kekahi manawa i ka pule i hala, a ua ninaninau au iā ia ma ke kelepona. He ʻōlelo palupalu ʻo ia a he lokomaikaʻi i kona manawa. ʻAʻole maopopo iaʻu ua kahaha ʻo ia i ka pane ʻana i ka puke - ʻo ia nō ʻO kā James Pūʻulu puke pāʻani. ʻO ka James Group kahi hoʻolālā laikini a me ke keʻena kūʻai lawelawe piha i kūkulu ʻia e kōkua i nā ʻoihana midsized e ulu. A ulu lākou, me ka 95% pomaikai kōmi a ʻaʻole hoʻokahi mea kūʻai aku e ʻehaʻeha nei i kēia wā hoʻomaha.

ʻAʻole kuhi ka puke, ʻaʻole hoʻi i kākau ʻia e kahi alakaʻi manaʻo ... Ua hoʻohana ʻo James Group i 6 mau makahiki e hoʻāʻo ana a me 6 mau makahiki e hoʻomaʻamaʻa i kēia mau hana. Ua ʻōlelo ʻo James ua maʻalahi ka puke e kākau no ka mea pehea ia e hana ai me kā lākou mea kūʻai aku i kēlā me kēia lā.

Nui nā kumu i aloha nui ai wau i ka puke, me:

  • He mea koʻikoʻi loa ia a me ke kaʻina hana, i kākau ʻia no ka Luna Nui - ʻaʻole ka CMO!
  • Ua kākau ʻia ka puke ma ke ʻano he moʻolelo mai ke kākāʻōlelo a kahi CEO, a ʻo ka CEO ʻo ia ka hōʻuluʻulu ʻana o nā haneli alakaʻi alakaʻi a James i hana pū ai me nā makahiki i hala aku nei.
  • Loaʻa i kēlā me kēia mokuna kahi sinopsis a me nā nīnau no ka mea heluhelu, e lilo ana i alakaʻi kūpono no kēlā me kēia alakaʻi ʻoihana e aʻo i nā mea i loko a me waho o ke kālepa.
  • He heluhelu maʻalahi ka puke akā kamaʻilio ma nā ʻano āpau o ke kūʻai aku - mai nā logo a me nā hōʻailona i SEO a me ka hoʻolālā pūnaewele.
  • Nā kikoʻī o ka puke Return on Marketing Investment - kahi mea kokoke a aloha i koʻu puʻuwai!

Ua makemake nui ʻo James Connor i ka puke - a ke kamaʻilio nei i ka hopena o ka ulu ʻana o nā ʻoihana liʻiliʻi e hiki ke hoʻoponopono i ka emi ʻana:

Inā makemake ʻoe i kope manuahi o ka puke, noi i kahi kope ma o kaʻu palapala hoʻopili me nā kikoʻī ʻo wai ʻoe, kāu blog marketing (koi ʻia) a no ke aha ʻoe e makemake ai i kahi kope. E hoʻouna wau i kahi kope iā ʻoe ke hoʻohiki ʻoe e blog e pili ana iā ia ma hope o kou heluhelu ʻana i ka puke. He palena kope wale nō kaʻu i koe - no laila e wikiwiki e hana. Inā koho ʻia ʻoe, e kākau wau a noi i kahi helu e hoʻouna ai iā ia.

Mai haʻalele, hiki iā ʻoe ke hoʻoiho i nā mokuna 4 mua ma o ka pūnaewele ʻo The Perfection of Marketing… a hiki iā ʻoe ke kūʻai i ka puke ma nā pūʻulu o 3 no ke kumukūʻai o 1.

Mahalo nui iā James no ka hoʻokaʻawale ʻana i kāna manawa mai kāna papa hana nui e kamaʻilio mai iaʻu.

2 Comments

  1. 1

    ʻAe wau he puke maikaʻi kēia, Doug. Ma ke ʻano he mea kūʻai aku i ke ola holoʻokoʻa, ʻike mau ʻia ka kūʻai ʻana i ka brand iaʻu he kiʻi ʻeleʻele, huikau a uhi ʻia i ka pohihihi. ʻO ke ala a James Connor he stepwise a me ka logical. ʻAʻole wau i manaʻo ua loaʻa iaʻu ka ʻike kūpono mai kahi puke ʻoihana ma kahi heluhelu pōkole.

  2. 2

    Hāʻawi ko mākou VP of Marketing i kēia puke ma ke ʻano he makana. Heluhelu au ia ma ka lele ana a mai NYC i ka pule i hala. ʻOiaʻiʻo, ʻo ka Perfection of Marketing ka puke ʻoihana mua aʻu i heluhelu ai "e like me kahi puke". Ua lawa ka moʻolelo ma laila e hoʻomau i kou hoihoi a he ʻano naʻaupō ia i ke aʻo ʻana i kekahi mau haʻawina waiwai. Mea maikaʻi.

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