6 mau ala e hana ai me nā mea hoʻomohala me ka ʻole o ke kākoʻo

Influencer Marketing me ka ʻole o ke kākoʻo

ʻOiai he nui ka poʻe e manaʻoʻiʻo ua mālama ʻia ka influencer marketing no nā ʻoihana nui me nā kumu waiwai nui, he mea kupanaha paha ka ʻike ʻana ʻaʻole pono ke kālā. Nui nā hōʻailona i paionia i ka influencer marketing ma ke ʻano he kumu kumu nui ma hope o kā lākou kūleʻa e-commerce, a ua hana kekahi i kēia me ke kumu kūʻai ʻole. Loaʻa i nā Influencers ka mana nui e hoʻomaikaʻi i ka hōʻailona ʻana o nā ʻoihana, ka hilinaʻi, ka hoʻolaha ʻana i ka media, ka media media ma hope, nā kipa pūnaewele, a me nā kūʻai aku. Aia kekahi o lākou i nā moʻolelo nui loa ma Youtube (e noʻonoʻo nā mea pāʻani Youtube kaulana e like me PewDiePie nona ka 111M kamahaʻo o nā mea kākau inoa) a i ʻole nā ​​ʻano helu niche like ʻole i nā ʻoihana kikoʻī (ʻo nā hiʻohiʻona o kēia nā mea hoʻomanawanui a me nā kauka influencers e hana ana).

Me ka influencer marketing wānana e hoʻomau i ka ulu ma 12.2% i $4.15 biliona ma 2022, Hiki i nā ʻoihana liʻiliʻi ke hana pū me nā influencers e kōkua i ke kūʻai aku i kā lākou huahana a me nā lawelawe, a hiki iā lākou ke hana i kēia me ke kumu kūʻai ʻole. Eia nā ala 6 e hiki ai i nā brand ke hana me nā influencers me ke kākoʻo ʻole:

1. Hāʻawi ʻia nā huahana a i ʻole nā ​​lawelawe lawelawe

ʻO kekahi o nā ala maʻalahi e hiki ai i nā brand ke hana me nā influencers me ka ʻole o ka uku no kā lākou mau pou ma o ka makana huahana a lawelawe paha. Hiki iā lākou ke hoʻohana i kā lākou waihona waiwai a hāʻawi i nā influencers i kahi hoʻololi kahi e hāʻawi ai kahi influencer i kahi nui o ka uhi media. ʻO ka ʻōlelo aʻoaʻo e hoʻokokoke mau i nā influencers ma ka ʻōlelo ʻana e makemake ʻoe e hāʻawi i makana me ka ʻole o ka hōʻike ʻana i nā ʻāpana pololei o kahi hoʻololi. Ma kēia ala, hiki i nā mea hoʻomohala kiʻekiʻe ke pane i kāu noi no ka mea ʻaʻole lākou i manaʻo "i koi ʻia" e pane me ka ʻole Pākahi kālepa. Kalepa like ole ke kū nei ke kumu kūʻai o ka pou hānai Instagram a Influencer ma mua o ka huahana a i ʻole kahi lawelawe ponoʻī.

E ʻike mau ka brand i ka loaʻa ʻana o nā influencers he mau haneli a i kekahi manawa a hiki i nā haneli o nā hōʻailona hōʻailona i ka lā, e like me ke ʻano o nā influencers kiʻekiʻe. No kēia kumu, ʻoi aku ka maikaʻi a me ka hoʻomaha e pili ana i nā huaʻōlelo o ka hui pū ʻana e ʻae i ka brand e hōʻailona i ka influencer e makemake nui lākou ma mua o ka "ho'ōho" wikiwiki a ke ʻimi nei i kahi hui lōʻihi.

ʻO Berina Karic, he loea influencer marketing ma ʻOihana Hoʻolaha Kūʻai Nui, manaʻo pū kekahi e hahai pono i ka wā i loaʻa ai nā mea. ʻO kāna ʻōlelo aʻo e nānā pū me ka influencer e nīnau iā lākou inā loaʻa a makemake lākou i kā lākou makana, a inā makemake lākou e hoʻololi i kekahi mea. Loaʻa paha kēia ʻano pilina aloha i nā helu nui a hōʻike ʻia ka brand.

2. Nā huakaʻi influencer

Hiki i kahi hōʻailona ke hoʻonohonoho i kahi huakaʻi a hoʻokipa i nā influencers lehulehu a loaʻa he ʻumi mau manawa o ka uhi no ke kumukūʻai o ka lawe ʻana, ka meaʻai a me ka noho ʻana. No ka laʻana, hiki i kahi hōʻailona ke hoʻokipa i ʻelima influencers e hele i kahi huakaʻi a hoʻohana i kēia manawa i manawa kūpono e hana ai i ka ʻike no ka huahana a me ka hoʻolaha ʻana i nā pou he nui e nānā ana i nā mea a i ʻole kahi lawelawe. Hoʻohana ʻia kēia hoʻolālā PR e ka nui o nā hōʻailona makamae kahi i loaʻa ai iā lākou nā influencers kiʻekiʻe e hana i nā pou he nui e hoʻolaha ana i ka brand no kahi manawa e huakaʻi ai a kau pū me nā mea hana influencer ʻē aʻe. Hāʻawi nā huakaʻi Influencer i hiki i kahi brand ke hoʻomohala i nā pilina pili me nā influencers e hāʻawi ana i ka manawa kūpono e hoʻohuli i kekahi o nā mea hoʻokō maikaʻi loa i mau ʻelele brand no ka hoʻolaha ʻana i ka ʻoihana pūnaewele huahana.  

ʻO kēia hoʻolālā i paionia e nā makamaka kaiapili mua e like me Revolve, kahi e hoʻokipa ai lākou i nā influencers kiʻekiʻe he nui i nā wahi exotic no ka hoʻololi ʻana no 10-15 i nā pou hānai a me nā hanana wikiō moʻolelo i kēlā me kēia lā ke kau ʻana i ka brand.

3. Nā Hana Hoʻoikaika

No kēlā mau hōʻailona hiki ʻole ke hoʻonohonoho i nā huakaʻi, hiki i nā hanana influencer ke hōʻike i kahi ʻano o ka hui ʻana i ʻoi aku ka maʻalahi kahi e hiki ai i nā influencers ke kau i nā ʻāpana he nui i ke kūʻai aku no ka hele ʻana i ka hanana. Hiki i kahi brand ke hoʻonohonoho i kahi hanana ma ko lākou keʻena, hale ʻaina, a i ʻole nā ​​​​wahi leʻaleʻa ʻē aʻe a hāʻawi i nā hīnaʻi makana no ka poʻe influencers e ʻike i ka huahana a lawelawe paha. Hiki i ka hui kūloko ke hālāwai me ka poʻe influencers he alo a he alo a wehewehe pololei i nā pono o ka huahana me ka ʻae ʻana i nā influencers e kiʻi a kiʻiʻoniʻoni paha i ka hōʻike ʻana o ka brand. ʻO kahi pro-tip ka hāʻawi ʻana i kahi ʻokoʻa a Instagrammable wahi kahi e hiki ai i nā influencers ke kiʻi i nā kiʻi ma lalo o nā hōʻailona hōʻailona hoʻonaninani a i ʻole kaʻana like i nā hoʻonohonoho papaʻaina i hoʻonani nani ʻia me kā lākou napkin ponoʻī a i ʻole nā ​​hōʻailona mālama. 

4. Nā Hana Hana Hoa

Hiki i nā brands ke hoʻokaʻawale i ke kumukūʻai o ka hoʻokipa ʻana i kahi hanana a i ʻole kahi huakaʻi influencer ma ke kipa ʻana aku i nā hōʻailona ʻē aʻe a kaʻana like i kā lākou manawa hoʻolaha influencer. Nui nā mea hoʻokūkū hoʻokūkū ʻole i wehe nui ʻia i kēia ʻano hui ʻoiai e loaʻa iā lākou ka pōmaikaʻi piha o ka hui pū ʻana no kahi hapa o ke kumukūʻai ʻoiai ʻaʻole pono e hoʻomanawanui i ka hoʻoikaika piha ʻana i ka hoʻokele ʻana i kahi hoʻolaha influencer nui. Hiki iā lākou ke komo ma ka hoʻokomo ʻana i kā lākou huahana i loko o nā hīnaʻi makana a i ʻole ma ka hāʻawi ʻana i kahi ākea, hale hōkele, huakaʻi, a i ʻole nā ​​​​ʻano lawelawe ʻē aʻe e pili ana i ka ʻoihana a lākou i ʻike ai. e hāʻawi ana i ka nui o ka uhi no nā ʻaoʻao āpau i pili. 

5. ʻAiʻai ʻana i ka huahana influencer

No kēlā mau hōʻailona hiki ʻole ke hāʻawi makana i nā mea, ʻoi aku ka nui o ke kumukūʻai a i ʻole kekahi o nā ʻano like ʻole, hiki iā lākou ke kuhikuhi i kahi ʻano ʻaiʻē o ka hui pū ʻana. ʻO kēia ʻano o ka hui pū ʻana e pili ana i kahi influencer e hana ana i nā ʻike me ka hoʻohana ʻana i kahi mea, e hoʻihoʻi iā ia ma hope o ka pau ʻana o ka pana ʻana, a laila e kaʻana like i ka mea ma kā lākou kaila kaiapili. Nui nā ʻoihana PR kiʻekiʻe e hoʻohana i kēia hoʻolālā no nā paʻi kiʻi kahi a lākou e hāʻawi ai i nā ʻāpana i nā hui hoʻoponopono ma luna o ka media kiʻekiʻe wale nō e noi i kēlā mau mea e hoʻihoʻi ʻia ke pau ka pana ʻana. Hana maikaʻi kēia i ka wā e ʻimi ai ka influencer i nā props a i ʻole nā ​​ʻāpana kūʻokoʻa e hoʻokomo ma ke ʻano he ʻāpana o kā lākou ʻike hou.

6. Nā Pāpā Media Influencer

Inā ʻaʻole hiki i kahi brand ke hāʻawi makana a hōʻaiʻē paha i kahi mea, hiki iā lākou ke hui pū me ka influencer ma o ka hui media media. Hoʻopili kēia i kahi hōʻailona e hoʻopaʻa i ka hoʻolaha media ma o ka hoʻokuʻu ʻana i nā nūpepa, nā nīnauele, a i ʻole nā ​​​​ʻano ʻōlelo ʻē aʻe, a laila e hoʻokomo i kahi influencer i kā lākou moʻolelo ma ke ʻano he ʻāpana. hoʻolaha keʻa hooikaika. Hiki i nā hōʻailona ke kūkākūkā i nā huaʻōlelo o ka hui pū ʻana ma mua, a laila e hāʻawi ka influencer i ka ʻatikala media ma kā lākou pilikanaka ʻoiai e kau ana i ka brand.

ʻAʻole ka nui o ka brand, ʻo ka hana pū ʻana me nā influencers hiki ke hōʻoia i kahi ala kūʻai kūpono e hoʻolaha ai i kahi ʻoihana a hoʻomaikaʻi i ka branding, kūʻai aku, ka hoʻolaha ʻana i ka media, a me kahi pānaehana kaiaulu. Hiki i nā hōʻailona ke hoʻohana i nā hoʻolālā noʻonoʻo e hōʻoia i ka hui win-win me ka ʻole o ka haki ʻana i ka panakō. Ma ka ʻimi ʻana i nā ʻano like ʻole o ka hoʻololi influencer, hiki i kahi hui ke hoʻoholo i ka hoʻolālā ʻoi aku ka maikaʻi a laila hoʻomau i ke kūkulu ʻana i kā lākou mau hana kūʻai aku e pili ana i nā hui lanakila.