ʻO ka Manifesto Media Hou

komo a make macleod

He mea hoihoi ia i ka poʻe i loko o ka ʻoihana pili kaiaulu e manaʻoʻiʻo i nā mea āpau e pili ana i ka pāpili kaiaulu he mea hou. Ke nānā nei wau i hope i ke kuhikuhi pololei ʻana i ke kūʻai aku ʻana, ke kūʻai aku ʻana i nā hōkeoʻikepili, ka hoʻopili ʻana a me nā hoʻolaha ʻana - ʻaʻole wau i manaʻo he ʻokoʻa kā kā mākou mau pahuhopu no nā ʻoihana. Nui a hewahewa nā moʻolelo e pili ana i ka pehea kēlā me kēia ʻoihana pono e hoʻomaʻamaʻa a e hele ʻole paha lākou. ʻAʻole wau i pili i ka ʻoiaʻiʻo.

ʻOiai ʻae wau ua loli nā mea waena (a hoʻomaikaʻi ʻia), ke hoʻāʻo nei nō nā ʻoihana e hoʻokō i nā mea i loaʻa mau iā lākou. ʻAʻole ʻokoʻa nā pahuhopu no ka ʻoihana, ʻo ia nā mea waena a me nā mea i manaʻo ʻia e nā mea kūʻai aku i loli.

Inā wau e kākau i kahi manifesto no ka ʻoihana, loaʻa paha kēia mau pahuhopu he ʻumi:

  1. ʻO kaʻu ʻoihana ia loaʻa kahi ke nānā nei nā mea ʻimi a me nā mea kūʻai aku iā mākou.
  2. ʻO kaʻu ʻoihana ia loaʻa ke loaʻa pono nā prospect a me nā mea kūʻai mai iā mākou.
  3. ʻO kaʻu ʻoihana e pane i ka wā prospect a me nā mea kūʻai mai e noi.
  4. E kau ana kaʻu ʻoihana mea i manaʻo nui ʻia no nā prospect a me nā mea kūʻai aku.
  5. ʻO kaʻu ʻoihana e hāʻawi i ka mea i manaʻo nā mea kūʻai mai.
  6. ʻO kaʻu ʻoihana e hoʻopakele i ka wā ʻlelo mākou makemake mākou.
  7. ʻO kaʻu ʻoihana e eʻae ke hana hewa mākou.
  8. ʻO kaʻu ʻoihana e koho hewa o mākou.
  9. ʻO kaʻu ʻoihana ia hoopono me ʻoe.
  10. ʻO kaʻu ʻoihana e kamaʻilio kūpono holomua ma ke ala.

I ka hoʻihoʻi no ka hāmama, hoʻopono, mākaʻi a loaʻa hoʻi, lana nā ʻoihana e hoʻi ka manaʻo a me nā mea kūʻai aku - e kamaʻilio pū ana me kā lākou hana maikaʻi ʻana. ʻAʻole kēia ke kūʻai maikaʻi maikaʻi ʻole hou ke kūʻai aku ʻana, he ʻoihana maikaʻi kēia. ʻO kēia nā pahuhopu o nā ʻoihana aʻu i hana pū ai.

Ke nānā nei ʻoe i kēia mau pahuhopu, ʻaʻohe mea i ʻōlelo ʻia e pili ana i ka pāpāho hou, ke kūʻai aku ʻana i nā mea hoʻāʻo, ka pāpaho kaiapili, ka ʻimi ʻana, ka ʻenekia huli ʻenekini, twitter, Facebook, leka uila a i ʻole nā ​​mea kūʻai aku ʻē aʻe. ʻOi aku ka maʻalahi o kēlā mau mea waena e hoʻokō i nā pahuhopu ʻoihana - akā ʻaʻole ia e koi i kēlā me kēia ʻoihana e lawe iā lākou.

ʻIke paha kāu hui ʻo ke kāhea anu anu kahiko ka hana. E hoʻomanaʻo - he ʻoiaʻiʻo nō naʻe ʻaʻole ka hapanui o ka ʻoihana i lawe i nā pāpili kaiaulu, a nui nā mea kūleʻa, ulu a ʻoihana hoʻi nā ʻoihana. Lawe Apple ʻo kahi laʻana ... ʻAʻole wau e ʻike i ka hāmama a Apple, akāka ʻole a i ʻole ke komo nui ʻana i ka pāpili kaiaulu - akā maikaʻi kā lākou hana, ʻeā?

ʻAʻole kuʻu manaʻo e hoʻonāwaliwali i nā ʻoihana mai ka lawe a hoʻohana ʻana i ka pāpili kaiaulu. ʻO ka ʻaoʻao ʻē aʻe. Inā makemake kāu ʻoihana e hoʻohana i nā pahuhopu o ka manifesto i luna, ʻaʻohe oʻu kānalua e hoʻoneʻe ka pāpili kaiaulu i kāu ʻoihana i hāʻawi ʻia i nā kumuwaiwai kūpono a me ka hoʻolālā kūpono. Inā ʻaʻole kēlā mau pahuhopu nā pahuhopu o kāu ʻoihana, ʻaʻole kūpono paha ka pāpili kaiaulu.

E noʻonoʻo ma mua o kou lele ʻana! Anuanu a hohonu ka wai. 🙂

ʻAoʻao kiʻi: (CC) Brian Solis. www.briansolis.com. Na Hugh MacLeod ke kahakiʻi Haʻalele ʻole.

3 Comments

  1. 1

    ʻAe loa wau. Lohe au i nā hui he nui e nīnau ana iā lākou iho "E pono anei mākou ma Facebook e ʻimi i nā mea kūʻai hou?". ʻO ka pane no ka hapa nui ʻaʻole, no ka mea, e hāʻule ana kāu pahuhopu mua: e loaʻa i kahi e ʻimi nei nā poʻe manaʻo iā ʻoe. Hele ka poʻe i Facebook e launa pū me nā hoaaloha a me ka ʻohana, e ʻakaʻaka, a e hōʻike iā lākou iho. ʻAʻole lākou e hele e ʻimi i nā hui hou e hana ʻoihana me. Hiki i nā ʻoihana ke hoʻohana i nā hāmeʻa o ka media media me ka ʻole o ka hoʻohana ʻana i nā mea hana e like me Facebook, ʻaʻole i hoʻolālā ʻia e kōkua iā lākou e loaʻa i nā manaʻo hou. ʻOiaʻiʻo, pono e hoʻomaikaʻi ʻia nā hāmeʻa media kaiapili no ka ʻoihana, akā ʻaʻole ia he manaʻo e hoʻohana ʻoe i ka bullhorn inā he magnet kāu mea e pono ai.

  2. 2

    Heluhelu maikaʻi, mahalo no ka hāʻawi ʻana!

    Ua makemake au i kāu papa inoa. Manaʻo wau hiki ke kōkua i nā poʻe ʻē aʻe e hoʻokumu i kā lākou mau pahuhopu ʻoihana a hahai pono iā lākou. Makemake au i nā pou e hōʻike ana i nā hiʻohiʻona maʻalahi a me nā ʻōlelo aʻo kūpono.

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